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CRM
September 1, 2004
Emmy Favilla |
Required Reading: The Next Step in Opt-in Marketing An interview with Scott Hornstein, coauthor of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing, and a brief look at recommended books on CRM, ROI selling, and delighting customers.   |
CRM
August 27, 2003
Ginger Conlon |
Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man." |
CRM
November 1, 2007
Colin Beasty |
Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service. |
CRM
November 2014
Maria Minsker |
Why Twitter Is Not a Strategy Though new technology is tempting, marketers have to get back to basics, says Tom Doctoroff, author of Twitter Is Not a Strategy. |
Bank Technology News
April 2001
David Rountree |
Customers Rule Today Long before the Internet, the customer was said to be king. But the Net appears to spell certain, if slow, death for banks that don't act accordingly... |
HBS Working Knowledge
July 21, 2003
Jean Ayers |
Don't Get Buried in Customer Data -- Use It Don't blame your CRM technology. Be smarter about collecting and using your data. |
CRM
August 2, 2004
Emmy Favilla |
Required Reading: Getting Back to Relationship Basics Author Pamela Danziger presents evidence that consumers will construct more meaningful relationships with suppliers and retailers. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM
January 21, 2005
Colin Beasty |
Required Reading: Tracking the Evolution of CRM In the most recent collaboration by Accenture's CRM strategists, Defying The Limits: Mastering High Performance CRM takes a unique vantage point for surveying the past, present, and future of CRM. |
CRM
March 1, 2004
Emmy Favilla |
Required Reading Spend travel time on a bit of self-development with the latest page-turners on customer service, call center management, sales compensation, and more. |
CRM
December 1, 2006
Colin Beasty |
Required Reading: Gen Next? In their new book, Coming to Concurrence, authors Walker Smith, Ann Clurman, and Craig Wood explain that consumers now possess the tools, technologies, and determination to assert control, because they don't have the time, patience, or interest for mass marketing. Here's an interview with Smith on marketing success. |
CRM
October 1, 2003
Ginger Conlon |
Required Reading With summer just a memory and fall settling in, executives are adding business books back on to their reading lists. And publishers are meeting the demand by releasing a plethora of books covering CRM, customer service, branding, sales, and other related topics. |
CRM
March 15, 2013
Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
HBS Working Knowledge
February 5, 2009
John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
BusinessWeek
September 24, 2007
Steve Hamm |
A Big Sales Job For Salesforce.com Can Salesforce.com prove it's more than a one-hit wonder? |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
U.S. Banker
February 2002
Eby Raj Seshadri & Corey Yulinsky |
Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data... |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
InternetNews
December 31, 2008
Richard Adhikari |
Social Networks Among Trends in CRM for 2009 Customer relationship management projects in 2009 will be all about business value, and that includes adding social networks to the mix. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
September 2004
Ginger Conlon |
The 2004 Influential Leaders Spotlighting those people who have had a significant impact on their organization or on the CRM industry in the past year. |
CRM
April 1, 2003
Ginger Conlon |
Required Reading The shelves are overflowing this month with new books on niche areas within CRM. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CFO
March 15, 2004
Anne Stuart |
Stuck on the Middle Enterprise software companies try to lure smaller customers with tailored products and lower prices. |
HBS Working Knowledge
February 24, 2014
Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
January 1, 2006
Colin Beasty |
Required Reading: Why Customers Do What They Do An interview with Marshal Cohen, one of the world's foremost authorities on consumer behavior, about his new book Why Customers Do What They Do. |
CRM
May 1, 2003
Ginger Conlon |
Required Reading The Sales and Marketing Experience Challenge: Changing How the Game is Played is overflowing with insights from leaders in numerous industries. Over the past year the authors interviewed hundreds of sales and marketing executives about what they're doing to survive and thrive now. |
CRM
May 1, 2003
David Myron |
Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research. |
CRM
July 2004
Emmy Favilla |
Schooled in CRM An increasing number of universities are offering courses and degree programs in CRM that educate current and future executives on the hottest customer-focused strategies. |
CRM
November 15, 2004
Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
