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May 2007
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Under the Influence To gain favor online, target those whose opinions count.   |
Search Engine Watch
March 31, 2011
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PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Inc.
April 2006 |
Words of Mouth Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds. |
Pharmaceutical Executive
February 1, 2009
Minoff & Royle |
"AIM" High and Win If traditional advertising and PR tactics are falling short, a community-based marketing strategy could be the thing to put your brand back in the game. |
Entrepreneur
February 2009
Nichole L. Torres |
How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage. |
Entrepreneur
December 2004
Kim T. Gordon |
What's the Plan? Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
CRM
May 18, 2012
Andy Sernovitz |
5 Steps to Boosting Word-of-Mouth Referrals Achieve big results for your small business on a minimal budget. |
Pharmaceutical Executive
September 1, 2005
Lydia Worthington |
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Fast Company
March 1, 2007
Andy Sernovitz |
Share This Article! This word-of-mouth guru talks about generating buzz. |
Search Engine Watch
August 7, 2008
Justilien Gaspard |
Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
Entrepreneur
April 2007
Catherine Seda |
Winning Over the Skeptics Social media marketing is about to explode. But as you rush to harness the viral power of blogs and social sites, be warned: Many of the consumers who are researching products don't trust these sites. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
The Motley Fool
April 7, 2005
Selena Maranjian |
Buzzing About Buzz Word-of-mouth marketing has gotten turbo-charged lately. |
Pharmaceutical Executive
October 1, 2008
Andrew Levitt |
What's The Buzz What's the buzz all about? Word of mouth is more effective than we think. |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
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October 1, 2009
Jessica Tsai |
The Cure for the Common Virus Given the powerful effects of some viral-marketing efforts, even those previously immune are seeing possibilities of epidemic proportions. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
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January 2013
Judith Aquino |
Boost Brand Advocates and Social Media Influencers How to help these groups help your company shine. |
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November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
Entrepreneur
February 2009
Laura Tiffany |
Generate Buzz about Your Business Sometimes buzz happens. Most times, however, you need to create it. |
Entrepreneur
January 2008
Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics. |
Inc.
April 2006
Mike Hofman |
Lies, Damn Lies, and Word of Mouth The hottest marketers in the country face their biggest challenge yet: marketing themselves. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
U.S. Banker
March 2009
Anthony Malakian |
Word of Mouth Takes Hold in Bank Marketing There's one marketing strategy that is almost guaranteed to get a 100-percent response rate: free food. At least that's what TD Bank, was hoping when it recently delivered 20,000 pizzas, in TD-branded boxes, to customers of pizzerias up and down the East Coast. |
