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The Motley Fool
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Oprah's Product Placement GM snags some hefty television real estate.   |
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Lies, Damn Lies, and Word of Mouth The hottest marketers in the country face their biggest challenge yet: marketing themselves. |
Entrepreneur
October 2006
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Harmful Hype? Successful strategies for buzz marketing. |
Fast Company
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Andy Sernovitz |
Share This Article! This word-of-mouth guru talks about generating buzz. |
Inc.
December 2006
David H. Freedman |
What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. |
The Motley Fool
September 24, 2004
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It's Oprah Winfrey, Not Win Free Journalists are up in arms over the fact that give-away recipients will have to pay as much as $7,000 in taxes on what some had assumed was a free ride. |
Inc.
April 2006 |
Words of Mouth Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds. |
InternetNews
February 11, 2010 |
Google's Newest Service Not So Buzzworthy? Google Buzz's list of features appears attractive, yet the actual implementation offers the worst of two platforms. |
Fast Company
October 2004
Heath Row |
Ideas From Smart Friends An online discussion led by Indian business school students revisits a Fast Company feature from last year -- "Buzz Without Bucks" -- and yields some new ideas and insights. |
The Motley Fool
October 11, 2004
Alyce Lomax |
Procter & Gamble's On Demand The company has come up with some on-demand advertising. Will it woo viewers? |
Entrepreneur
July 2005
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Walk the Talk Wise word-of-mouth marketing works, and word on the street is that this type of marketing is reinventing its image. Here's how to make it work for you. |
Search Engine Watch
February 22, 2010
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Google Buzz 101 For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it. |
The Motley Fool
July 18, 2005
Alyce Lomax |
TiVo Bets on Ads Will the DVR provider's new interactive ads hit or miss with viewers? TiVo investors, of course, surely hope for the best. |
Entrepreneur
December 2006
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Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies. |
Information Today
February 22, 2010
David Mattison |
Google Gets Stung by Its Own Buzz The week of Feb. 9, 2010, may go down as one of the worst in Google's corporate history in terms of product launches and public reaction. |
PC Magazine
February 12, 2010
Dan Costa |
Google Buzz: More Social Clutter or Less? I don't need another social network, but I would kill for simple friend manager with some solid privacy controls. |
Popular Mechanics
February 9, 2010
Jeremy Repanich |
5 Things You Need To Know About Google Buzz There are two ways to launch a social networking site. Here;s the one search engine giant Google picked with Tuesday's launch of Google Buzz. |
Inc.
October 2008 |
Ask Robert Stephens What is the best way to boost word-of-mouth marketing? |
Fast Company
August 2000
Amy Wilson |
Give Us A Buzz Huffy's 45-pound Buzz is the cuter scooter for those of us who consider biking too strenuous but who still want to find an environmentally friendly way to get around town. |
Inc.
March 2007
Mike Hofman |
Q&A With Andy Sernovitz Andy Sernovitz, the co-founder of the Word of Mouth Marketing Association and author of a new book that bears the straightforward title Word of Mouth Marketing, explained how bosses can change the behavior within their companies. |
The Motley Fool
December 14, 2006
Seth Jayson |
Don't Get Burned by Buzz It's natural to want to invest based on what the headlines are shouting at us, but history shows that investors are usually late to the game by the time the buzz is loudest. |
The Motley Fool
January 26, 2005
Alyce Lomax |
No Great Mystery at GM General Motors' clever ad campaign comes up short. |
PC Magazine
April 1, 2010
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Best of The Internet (Vol.29 No.4) Buzz Can Tweet... FollowUp Then... WriteRoom... |
Salon.com
April 18, 2002
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After Oprah Her imitators and her critics misunderstand how she sold books -- and why she's such a tough act to follow... |
