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CRM
November 1, 2007
Jessica Tsai |
Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.   |
CRM
September 2006
Carol Ellison |
Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy. |
Search Engine Watch
October 20, 2010
Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
October 1, 2009
David Myron |
Can You Create a Viral Hit? If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
CRM
December 1, 2007 |
The Pulse What do you think of viral marketing? |
CRM
January 26, 2015
Maria Minsker |
SAP Introduces Marketing Gap Analysis Tool The interactive analysis was developed through a collaboration with Raab Associates. |
CRM
October 2009
Jessica Tsai |
Who Do You Trust About Trust? What to do with conflicting research from reputable sources. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Fast Company
November 2010
Robert Safian |
Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media Today's viral-marketing efforts tend to be sophisticated, and yet there's still a seat-of-the-pants vibe about the whole area. |
Entrepreneur
July 2010
Jason Meyers |
The Future Has Been Delivered to Your Mailbox Dukky is merging the junk in the mail with social marketing and web technology - and creating a staggeringly effective marketing machine. |
CIO
May 16, 2012
Aaron Lester |
How to Make Your Viral Video Go 'Kony2012' Crazy That Kony2012 viral video achieved historic numbers. But if your CMO is gunning for big-time online marketing campaigns, they need the CIO's help to succeed. |
Search Engine Watch
August 29, 2006
David Wallace |
Generating Buzz With Link Baiting and Viral Campaigns What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
January 2012 |
New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012? |
CRM
October 2009
Jessica Tsai |
Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
Search Engine Watch
November 10, 2009
Carrie Hill |
Holiday Search Marketing? You'd Better Be! Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
The New Basics of Marketing What you need to know about: websites, email, mobile phones, social networks, viral video, blogging. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
April 1, 2007
Jessica Sebor |
Guerrilla Marketing's Monkey Business No matter whether deployed outdoors or on the Internet, viral campaigns are out of marketers' hands once released. The word-of-mouth element leaves the shape of the campaign almost completely in the hands of consumers. |
Search Engine Watch
June 3, 2010
Justilien Gaspard |
Tips on Developing a Great Viral Marketing Idea A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. |
Search Engine Watch
December 5, 2008
Elisabeth Osmeloski |
5 Tips for Travel Search Marketing in a Down Economy Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. |
HBS Working Knowledge
July 27, 2009
Sarah Jane Gilbert |
Social Network Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook. |
Fast Company
July 2010 |
Re: May 2010 Readers write in on various topics including social media and marketing. |
CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
Search Engine Watch
May 12, 2010
Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for. |
CRM
September 2012
David Myron |
What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand. |
Entrepreneur
December 2006
Kim T. Gordon |
Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies. |
Fast Company
May 2008
Adam L. Penenberg |
Ning's Infinite Ambition Ning isn't just a site where users can build their own social networks -- it's is a model of how to create a perpetual growth machine. |
CRM
February 20, 2015
Reda Sedrati |
5 Tips for Social Selling Success This affordable marketing channel can offer big payoffs when used correctly. |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
The Motley Fool
June 26, 2006
Alyce Lomax |
Death of a Salesman Big media, take note: Advertisers are embracing a disruptive shift in marketing. |
Search Engine Watch
February 19, 2009
Justilien Gaspard |
Developing Successful Viral Marketing Ideas A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
HBS Working Knowledge
November 22, 2004
Douglas B. Holt |
The Problem with Viral Branding Want to build a long-lasting brand? A viral strategy is too short-lived to get the job done. An excerpt fom the new book How Brands Become Icons uses Snapple to explain why. |
Search Engine Watch
December 1, 2008
Erik Qualman |
Social Community: Free Pancakes Anyone? Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day - did it work as well as fresh pancakes? |
Entrepreneur
April 2007
Catherine Seda |
Winning Over the Skeptics Social media marketing is about to explode. But as you rush to harness the viral power of blogs and social sites, be warned: Many of the consumers who are researching products don't trust these sites. |
Inc.
April 2006 |
Words of Mouth Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
Entrepreneur
February 2009
David Carnoy |
Take Your Video Viral Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look. |
BusinessWeek
January 8, 2007
Jon Fine |
Ready To Get Weird, Advertisers? 2007 may be the year advertisers fully embrace the Net. |
