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CIO
June 29, 2011
Todd R. Weiss |
Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.   |
CRM
October 2013
Paul Korzeniowski |
CRM and Knowledge Management: Balancing Information and Insight Companies are tying KM systems into CRM solutions to maximize understanding and use of internal resources, but the process can be onerous. |
CRM
August 2, 2004
Jerri Ledford |
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM
January 21, 2005
Jason Compton |
Enterprise CRM: Change Is Inevitable Vendors, strategies, and focus are all certain to evolve in 2005. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CRM
July 2004
Barton Goldenberg |
Whose Portal is it, Anyway? CRM's next big challenge is deciding which application will rule the desktop. |
CRM
July 2003
Martin Schneider |
Getting IT Together Integration is a four-letter word in the world of CRM, but it doesn't have to be. What follows are the real issues behind integrating CRM solutions with an enterprise's existing systems, and how to simplify what could otherwise grind CRM initiatives to a halt. |
CRM
August 2, 2004 |
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. |
CRM
March 2007
Colin Beasty |
The Enlightened Enterprise As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
June 2, 2003
Martin Schneider |
Vertical Focus: High-Tech It's not unusual to assume that technology companies, often quick to implement new and promising solutions, would be on the cutting edge when it comes to adopting CRM software. But the fact is, most technology companies are quite conservative in their CRM choices. |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
CRM
March 2003
Ginger Conlon |
A Room With a (Point of) View Executives on the SuperPowers of CRM panel offer their opinions on where the market is headed and how to get there ahead of the pack. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
InternetNews
July 12, 2010 |
Microsoft Reveals Details of Dynamics CRM 2011 The first public beta of Microsoft's customer relationship management software, with stronger integration among other features, is coming this September. |
InternetNews
July 12, 2010 |
Dynamics CRM 2011 Beta Due in September Among the new features for beta testers of Microsoft's CRM software will be stronger integration with Outlook and SharePoint. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
October 18, 2004 |
CRM Around the Globe According to new reports by the Economist Intelligence Unit, customer service issues and CRM initiatives have become a major factor in IT budgeting and prioritization. |
CRM
January 2006
Barton Goldenberg |
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
CRM
October 2003
Martin Schneider |
Stand By Me As IT staffs shrink and CRM projects get increasingly complex, more and more service providers are playing a long-term role to ensure that CRM systems run smoothly and generate ROI. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
January 2004
Jason Compton |
How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
August 2010
William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM
February 2003
Ginger Conlon |
Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
August 27, 2003
Ginger Conlon |
Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors. |
CRM
July 1, 2004
Ginger Conlon |
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. |
CRM
November 18, 2011 |
New Maximizer CRM 12 Goes Mobile and Social New release also contains expanded business intelligence functionality. |
CRM
March 1, 2004 |
Hot Seat: The Demand for On-Demand CRM CRM magazine posed the question, "Will hosted CRM ever eclipse on-site CRM in terms of popularity?" |
CRM
May 2003
Ginger Conlon |
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. |
CRM
August 1, 2003
Picarille & Myron |
Market Watch: Mid-Market CRM Aberdeen Group predicts that total CRM spending on hardware, software, and consulting services for 2003 will be $15.4 billion, an increase of about 14 percent over 2002. |
CRM
August 2011
Leonard Klie |
Global CRM Market to Grow by $1.3 Billion in 2011 Oracle generates biggest share of $16.5 billion in annual revenue. |
CRM
November 15, 2004 |
Hot Seat: What CRM Trend Will Have the Biggest Impact in 2005? Top executives weigh in on where CRM is headed in the coming year. |
CRM
March 2004
the CRM editors |
The 2004 Service Leaders--Part II The leading customer service vendors for 2004 |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM
December 2003
Ginger Conlon |
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. |
CRM
October 1, 2003
Lisa Picarille |
Vertical Focus: Professional Services Ask law firms, accounting firms, consultants, and financial services firms about CRM and most will tell you that the traditional CRM vendors are more focused on transaction-based customers than on billable clients. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
September 1, 2009 |
The 2009 CRM Market Awards - Introduction With the eighth annual CRM magazine Market Awards, we take note of the industry's mainstays as well as its newcomers, the expected along with the surprising. |
CRM
December 7, 2012
Scott Swartz |
Pair CRM and Billing for New Insight The key to engaging and understanding your customers is closer than you think. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
