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CRM November 2003 Ginger Conlon	How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics.
CRM February 2, 2004	Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.
CRM October 1, 2003 Paul Greenberg	A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM March 2012 Jim Dickie	Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists.
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM August 2, 2004	Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
CRM December 2003 Ginger Conlon	CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work.
CRM July 1, 2004	The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools.
CRM October 2006	The 2006 CRM Market Awards--Table of Contents and Introduction At the crux of the success of CRM software are the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships. Their efforts and achievements are recognized here.
CRM March 2003 Dick Lee	Don't Blame CRM Managers shouldn't expect success if users haven't been sold on CRM.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
CRM March 2003 Ginger Conlon	Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be?
CRM April 2003 Ginger Conlon	Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM.
Wall Street & Technology March 19, 2007	Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI.
CRM July 1, 2003 Phillip Britt	Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations.
CRM August 2, 2004 Chris Selland	Back to the Future Today's CRM technology is better than ever but the vast majority of companies are driving down the same old cow path with, at best, a faster cart.
CRM March 3, 2003 Ginger Conlon	Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail.
CRM August 27, 2003 Lisa Picarille	Vertical Focus: Government Some of the major trends in government CRM include increasing the amount of services offered online and improving the metrics to gauge CRM efforts.
CRM March 1, 2005 David Myron	What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process.
CRM March 2006 Jim Dickie	It May Cost More Than You Think Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
CRM September 2006 Jim Dickie	Invest in CRM Beyond Applications The right end-user systems training -- not more training -- paves the road to CRM success.
CRM April 2015 Barton Goldenberg	Social CRM in Action Businesses discover the value of social communities.
CRM September 19, 2014 Sameer Bhatia	5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success.
CRM February 2003 Lisa Picarille	The ABCs of Global CRM CRM is making it as easy for international companies to share information among offices scattered across the globe as it is for them to share it with coworkers down the hall. The secret to mastering this in your company is to follow these 10 essential guidelines.
CRM January 1, 2008 Joshua Weinberger	CRM Market Set to Double Recent studies predict the global CRM market will double within six years, and suggest explosive growth in CRM adoption across every segment - especially on-demand CRM.
CRM March 2005 Barton Goldenberg	Let's Keep to the High Road To move the CRM industry forward, leaders must learn from others' mistakes and stay focused on what's important.
CRM August 27, 2003 Ginger Conlon	Required Reading Author Russ Lombardo offers practical advice on gathering information to design and plan the right CRM strategy, getting buy-in, and planning for ROI in "CRM for the Common Man."
CRM February 2, 2003 Jason Flynn	Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution.
CRM August 27, 2003 Ginger Conlon	Don't Initiate CRM Until You Ask These Questions I had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM April 1, 2004 Martin Schneider	ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes?
CRM July 1, 2004 Ginger Conlon	CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies.
CRM December 2005 Colin Beasty	11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries.
CRM August 2010	The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence.
CRM April 1, 2008	The Pulse How Does Your Company Handle its CRM Solution?
CRM October 2003 Ginger Conlon	How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions.
CRM April 2003 Martin Schneider	Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results.
CRM April 2004 Jim Dickie	What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern.
CRM November 3, 2003	Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry.
CRM December 2003 Paul Greenberg	Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned.
CRM March 1, 2004 David Myron	Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm.
CRM August 2, 2004 Jerri Ledford	Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low.
CRM May 2003 Frederick Newell	Who's the Boss? In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, the author reminds us who should really be in charge. An excerpt.
CRM August 2003 Paul Greenberg	Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction.
CIO May 1, 2001 Susannah Patton	The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM...
CIO May 1, 2002 Lafe Low	What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management...
CIO June 29, 2011 Todd R. Weiss	Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not.
CRM August 1, 2003 Martin Schneider	Quick Wins? In CRM initiatives, faster may mean better -- but not always.
CRM July 2004 Joshua Weinberger	5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor.