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CRM
December 1, 2006
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. mark for My Articles similar articles
CRM
April 2015
Barton Goldenberg
Social CRM in Action Businesses discover the value of social communities. mark for My Articles similar articles
CRM
August 4, 2015
David Myron
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. mark for My Articles similar articles
CRM
December 2003
Ginger Conlon
CRM Success Is Your Responsibility You can't just purchase CRM software, load it up, and expect it to work. mark for My Articles similar articles
CRM
February 2, 2004
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM. mark for My Articles similar articles
CRM
July 2003
Laura Pollard
Enterprise Schmenterprise Who truly sees the value of enterprise CRM? mark for My Articles similar articles
CRM
April 1, 2008
The Pulse How Does Your Company Handle its CRM Solution? mark for My Articles similar articles
CRM
October 2013
Barton Goldenberg
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. mark for My Articles similar articles
CRM
August 2, 2004
The Pulse: Is your CRM initiative designed to... What's your CRM initiative designed to do, meet customer needs or internal needs? Results of a reader poll. mark for My Articles similar articles
CRM
July 1, 2004
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. mark for My Articles similar articles
CRM
August 2, 2004
Who's Who in CRM In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft. mark for My Articles similar articles
CRM
November 2003
Ginger Conlon
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. mark for My Articles similar articles
CRM
August 2010
David Myron
Social CRM Gains Social Acceptance The emerging tools and technologies have already influenced the outcome of this year's CRM Market Awards. mark for My Articles similar articles
CIO
June 29, 2011
Todd R. Weiss
Is Your CRM System Meeting Your Enterprise's Needs? Your customer needs have been changing. Is your CRM system keeping pace? If you deployed your system 10 years ago, chances are that it's probably not. mark for My Articles similar articles
CRM
April 2006
Barton Goldenberg
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. mark for My Articles similar articles
CRM
January 2010
Barton Goldenberg
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. mark for My Articles similar articles
CRM
April 2003
Ginger Conlon
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. mark for My Articles similar articles
CRM
May 1, 2003
Jim Dickie
Is Less Better Than More? Small CRM implementations are often more successful than large ones. mark for My Articles similar articles
CRM
January 2005
Barton Goldenberg
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. mark for My Articles similar articles
CRM
March 1, 2005
David Myron
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. mark for My Articles similar articles
CRM
March 25, 2011
Jim Davies
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives mark for My Articles similar articles
CRM
March 1, 2004
David Myron
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. mark for My Articles similar articles
CRM
July 1, 2004
Ginger Conlon
CRM: Alive and Kicking Instead of complaining about the confusion with CRM, we should educate people interested in implementing CRM--the strategy--in their companies. mark for My Articles similar articles
CRM
October 18, 2004
CRM Around the Globe According to new reports by the Economist Intelligence Unit, customer service issues and CRM initiatives have become a major factor in IT budgeting and prioritization. mark for My Articles similar articles
CRM
August 10, 2010
Joshua Weinberger
CRM Evolution '10: All the Links You Need Your one-stop shop for all the links, coverage, and blogposts of this year's conference. mark for My Articles similar articles
CRM
August 2, 2004
Jerri Ledford
Reducing CRM's Total Cost of Ownership How organizations increase the value of their CRM initiatives while keeping costs low. mark for My Articles similar articles
CRM
January 2006
Barton Goldenberg
CRM: The Past and the Future Born of contact management applications 25 years ago, enterprise software systems have come a long way. mark for My Articles similar articles
CRM
April 2010
Barton Goldenberg
Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure. mark for My Articles similar articles
CRM
March 3, 2003
Ginger Conlon
Creating a CRM Culture Companies want their people to use new CRM processes, but what's most important is getting those employees to think differently. If your company does not fully embrace CRM, the initiative will stall or fail. mark for My Articles similar articles
CRM
July 2015
Barton Goldenberg
From the CRM Trenches: A 30-Year Perspective Technology has changed everything but this: People are still the name of the game mark for My Articles similar articles
CRM
December 2006
Barton Goldenberg
Getting Executive Buy-In: A Pocket Guide Don't take it for granted, define the CRM initiative's goals from the jump, and closely link the organization's business direction to the initiative. mark for My Articles similar articles
CRM
March 2003
Ginger Conlon
Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be? mark for My Articles similar articles
InternetNews
July 12, 2010
Microsoft Reveals Details of Dynamics CRM 2011 The first public beta of Microsoft's customer relationship management software, with stronger integration among other features, is coming this September. mark for My Articles similar articles
CRM
April 3, 2015
Martin Doyle
Don't Let Bad Data Ruin Your CRM To increase CRM adoption, give your staff the information it needs. mark for My Articles similar articles
CRM
April 13, 2004
Ginger Conlon
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. mark for My Articles similar articles
CRM
March 1, 2004
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? mark for My Articles similar articles
CRM
October 1, 2003
Paul Greenberg
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. mark for My Articles similar articles
CIO
February 1, 2002
Danielle Dunne
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... mark for My Articles similar articles
CRM
January 6, 2016
Matt Keenan
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. mark for My Articles similar articles
CRM
July 13, 2012
James Wong
Change Is the Name of the Game How current technology trends are affecting CRM. mark for My Articles similar articles
CRM
March 2012
Jim Dickie
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. mark for My Articles similar articles
CRM
December 2014
Esteban Kolsky
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. mark for My Articles similar articles
CRM
May 2003
Ginger Conlon
Love Is in the Air I recently attended customer events hosted by Onyx and Salesforce.com, during which these vendors were spreading the love. The love of their products, that is. Going to these events gave me the opportunity to speak to customers face-to-face about the results they're seeing from CRM. mark for My Articles similar articles
CRM
June 22, 2012
David Mattson
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? mark for My Articles similar articles
CRM
December 13, 2004
Jason Compton
Revitalizing a CRM Strategy True change to customer-centric thinking can only come about when businesses structure their KPIs (key performance indicator) around customer lifecycles. mark for My Articles similar articles
CRM
March 2015
The 2015 CRM Service Awards Read about the industry leaders, rising stars, and companies that have successfully implemented service customer service solutions. mark for My Articles similar articles
CRM
February 2014
Leonard Klie
Law Firms Make the Case for CRM Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds. mark for My Articles similar articles
CRM
November 3, 2003
Insuring CRM Success A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. mark for My Articles similar articles
CRM
June 2004
Jim Dickie
The Bake-at-Home Version of CRM Some companies still prefer to whip up their own CRM systems--and are having success doing so. mark for My Articles similar articles
CRM
July 2005
Barton Goldenberg
Real-Time CRM: A Business Revolution in the Making Three trends are bringing companies to the next logical step and will fuel the next major growth in CRM and help organizations respond to customers' needs in real time. mark for My Articles similar articles