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BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
BusinessWeek August 4, 2003 Khermouch & Brady	Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
CIO October 28, 2011 Jack Bergstrand	How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.
The Motley Fool December 3, 2004 Selena Maranjian	Trouble for Big Brands Brands are critical assets, but they're losing some value. What does this mean for investors?
Food Processing July 2011 Diane Toops	Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
HBS Working Knowledge October 17, 2007 John A. Quelch	Why Global Brands Work There are 5 characteristics that all top global brands have in common.
AskMen.com Dave Golokhov	Toms for Target One of our favorite brands will soon be available at one of our favorite stores.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
Entrepreneur June 2005 Gwen Moran	Lend a Brand How lesser-known brands help win retail customers' trust.
Entrepreneur February 2006 Laurel Delaney	American Outcast According to global business experts, companies should position their brands as local, a tactic that makes sense from a marketing standpoint if your country of origin is seen as a negative.
The Motley Fool August 23, 2011 Reza Handley-Namavar	1 Secret to Finding Great Stocks What makes a lasting brand you can profit from?
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
The Motley Fool January 23, 2004 Dave Marino-Nachison	Fortune Brands' Future Solid in 2003, the consumer products company looks forward to a similar '04.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
CRM September 13, 2011	Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.
CRM April 12, 2012	Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI.
The Motley Fool November 16, 2011 Navneet Bajaj	Revealed: The Secret of McDonald's Rich Heritage McDonald's is providing happiness to the foodies and investors.
CRM November 2013 Maria Minsker	Leverage the Human Brand Incorporate the surprising psychology behind customer choice and loyalty.
The Motley Fool January 21, 2011 Andrew Bond	This Restaurant's Growth Story Is Better Than Chipotle's Yum! Brands is set for continued rapid international expansion.
The Motley Fool June 24, 2011 Alyce Lomax	This Meaningful Metric Can Protect Your Portfolio Brand value is intangible, but important to your investments.
BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)
Fast Company April 2014	Can You Hawk on Facebook? Over five days we tracked four popular brands on Facebook. First, we checked out how often they "tried to sell me stuff." Then we looked at how "liked" their sales pitches were, compared to their average Facebook post.
The Motley Fool July 29, 2005 Tom Taulli	From Prestige Brands to Discounted Stock In a day, almost 40% of the value of this collection of basic consumer brands disappeared on its second quarter earnings report.
AskMen.com July 22, 2013 Robert-Jan Broer	What Men Are Wearing On Their Wrists In Emerging Economies In each country, we investigated which brands are in demand by watch consumers and which of these brands' watches perform best in these countries. We measured the interest in brands and watches over Q1 2013.
The Motley Fool June 1, 2006 Ryan Fuhrmann	A Toast to Jack Daniel's Brown-Forman, best known for its Jack Daniel's whiskey, continues to occupy the sweet spot of consumers' shift away from beer and toward premium alcohol and spirits. This is a great company, but with a rather rich valuation.
AFP eWire November 9, 2010	The Rise of the Citizen Consumer Nearly two-thirds of Americans feel that it is no longer enough for corporations to simply give money away to good causes, they need to integrate them into their day-to-day business.
CRM April 2014 Maria Minsker	Demystifying the Brand Building Process The seven simple principles every company needs to know.
Inc. May 1, 2003 Adam Hanft	The American Ambassador American brands like Coke and McDonald's may end up being casualties of war.
Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
The Motley Fool August 11, 2010 Andrew Bond	Dig Into This YUMmy Stock Yum! Brands devours market share in China, India, and other booming regions.
Fast Company December 1, 2007 Rob Walker	Just Say No There are some brands you won't touch. What's that all about?
AskMen.com Duke Sigulinski	Sneaker Brands: The New And The Classic As men, we have always loved sneakers.
The Motley Fool June 14, 2008 Chuck Saletta	Why It Really Is Different This Time America's economy is teetering on the bridge of a recession, yet the price of commodities -- oil in particular -- keeps climbing ever higher. That would have been impossible just a few decades ago.
The Motley Fool July 7, 2006 Jeremy MacNealy	Folly Volley: Nike Beyond short-term economics, Nike is priming itself for continued domination on the global stage. Investors, take note.
The Motley Fool March 1, 2007 Ryan Fuhrmann	Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks.
The Motley Fool January 13, 2011 Sean Williams	Drive-Thru Wars: What Is the Better Buy? Margin consistency and a brand name make this the fast-food company to own.
CRM May 2012 Judith Aquino	There's Value in the Simple Things Customers not only appreciate simplicity; they'll pay more for it too.
Fast Company March 2005 Linda Tischler	Andy Spade on Branding The visionary designer offers lessons from the world of fashion on how to brand your products -- and how to sell your brands.
Home Theater March 3, 2008 Mark Fleischmann	Older TV Brands Trump New Guys At times over the last few years, the flat-panel revolution has appeared to erode the prestige of the best-known brands in television. However, last year saw a reversal of the trend, with the traditional brands back on top.
The Motley Fool January 17, 2012 Travis Hoium	What's in a Brand Anyway? 2011's list of top brands is out, and it shows the strength of some and the downfall of others.
The Motley Fool August 6, 2007 Todd Wenning	ACCO Brands Shapes Up Second-quarter earnings from slimmed-down ACCO Brands were above analyst estimates, and the stock is currently trading 10% higher. Investors, take note.
The Motley Fool August 28, 2007 Ryan Fuhrmann	Foolish Forecast: Collective Brands Kicks It Up a Notch A couple of weeks ago, to little fanfare, Payless ShoeSource completed the acquisition of Stride Rite and changed its name to Collective Brands. The company is set to report its second-quarter results shortly. Investors, take note.
The Motley Fool July 11, 2007 Brian Orelli	Icy Hot Results From Chattem The manufacturer of over-the-counter health-care products sees a huge increase in sales, but can it last? Investors, take note.
BusinessWeek December 20, 2004	The New Power Of Brands In a global economy based on commodity production, brand may be a corporation's most important asset. And brand management is an increasingly critical skill for a growing number of businesses around the world. IBM's sale of its PC division to China's Lenovo Group serves as an example.
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.