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The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
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Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
The Motley Fool January 5, 2012 Isaac Pino	Building a Global Brand The most valuable brands in the world stem from truly exceptional products.
The Motley Fool August 2, 2007 Anders Bylund	Brands on the Run Here's an investor's look at this year's top brands: Coca-Cola... Microsoft... IBM... General Electric... Nokia...
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
BusinessWeek July 24, 2003 Gerry Khermouch	Leaders and Laggards in the Brand Derby In a tough global economy, big names like Coke and Microsoft held their own, as Ford and Nintendo slumped. Samsung is coming on strong
The Motley Fool November 2, 2009 Stephen Mauzy	Set 'Em and (Possibly) Forget 'Em Enduring companies are found in the most pedestrian of industries.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
CIO October 28, 2011 Jack Bergstrand	How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage.
The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool August 14, 2008 Andy Louis-Charles	Disney: When You Wish Upon a Stock Investors should look for stocks with the qualities that Disney has. Because when you invest in unforgettable stocks, your financial dreams really do come true.
HBS Working Knowledge October 17, 2007 John A. Quelch	Why Global Brands Work There are 5 characteristics that all top global brands have in common.
The Motley Fool September 27, 2004 Rick Aristotle Munarriz	All I Wanted Was a Pepsi Pepsi is ready to post earnings; let's hope it doesn't follow in Coke's footsteps.
The Motley Fool June 13, 2008 Ryan Freund	Sharing a Coke With Warren Buffett Coca-Cola is a wonderful company at a fair price. Just ask Warren Buffett.
BusinessWeek August 4, 2003 Khermouch & Brady	Brands in an Age of Anti-Americanism BusinessWeek/Interbrand's annual ranking of the world's most valuable brands shows that American labels are still potent
The Motley Fool October 26, 2010 Matt Koppenheffer	A U.S. Collapse? Don't Make Me Laugh Despite a lot of scary talk, the U.S. is alive and well.
InternetNews September 18, 2009	What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.
The Motley Fool June 17, 2009 Selena Maranjian	A Brand Is a Promise (of Profits) Companies that realize the value of their brands -- and work to preserve and enhance them -- often make great investments.
The Motley Fool November 2, 2010 John Rosevear	A Disturbing Trend for General Motors U.S. auto sales are rising, but GM's aren't.
The Motley Fool March 27, 2008 David Lee Smith	Ford's Saying Tata to Jag and Rover Ford will trim a pair of British brands as it tries to survive.
The Motley Fool June 8, 2004 Nathan Parmelee	Coca-Cola C2: the Real Thing? Coca-Cola's new middle-of-the-road carb beverage is also middle of the road in taste.
The Motley Fool May 26, 2004 Selena Maranjian	Brand Power Boosts Profits Valuable brands can generate sizable additional profits for companies.
The Motley Fool October 28, 2011 Tim Beyers	Pay Attention to This Chinese Power Play Microsoft and Nokia could alter the smartphone story. They are teaming to bring new smartphones to China next year.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
The Motley Fool April 24, 2008 Rich Duprey	Ford Drives Home a Profit The automaker surprises with a profitable quarter on North American strength.
The Motley Fool September 17, 2010 Alyce Lomax	Don't Ignore This Essential Asset When you're sizing up investments, brand matters. The way people feel about a company and its brand can affect demand for its products and services for years to come.
The Motley Fool April 5, 2010 John Rosevear	The New Auto King Is ... General Motors? Can GM sustain its newfound sales momentum?
The Motley Fool December 5, 2006 Rich Duprey	Death of the American Car Saddled with seemingly insurmountable debts, faced with tough, nimble foreign competition, American car manufacturers might end up becoming the Edsels of the automotive industry. Investors, take note.
The Motley Fool January 4, 2007 Rich Smith	A December to Remember for Automakers For Ford and GM, some good deeds go unpunished -- and some don't.
BusinessWeek November 5, 2009 David Welch	The Engine Finally Turns Over at Ford It has posted its first profit in three years, and the company's brands are showing surprising strength.
CRM September 7, 2012 Nancy Liberman	The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online.
The Motley Fool November 17, 2010 Rex Moore	7 Strong Stocks for Our Portfolio The multivitamin portfolio closes in on its first buy.
The Motley Fool June 3, 2010 John Rosevear	Is Ford Falling Behind? A surprising challenger is overtaking the Blue Oval.
The Motley Fool March 8, 2011 Roger Friedman	One to Buy, One to Watch, One to Sell Value hound Joe Magyer shares his thoughts on three big-name companies
The Motley Fool August 14, 2008 Adam J. Wiederman	One Key Component of Buffett's Success Let's talk about one key component of Buffett's success that may sometimes go overlooked in all the talk of cash flows and margins. Read on to see what it is.
The Motley Fool May 31, 2011 John Rosevear	An Uphill Ride for General Motors Why the General's recovery isn't further along.
The Motley Fool August 22, 2007 Joseph Khattab	Warren Buffett's Favorite Stocks Berkshire Hathaway releases its updated stock holdings. A little analysis of the top 10 holdings gives a glimpse into what Warren Buffett looks for in an investment.
The Motley Fool July 26, 2005 Rich Duprey	Cadbury's Sweet Results The world's largest confectioner boosts profits by 6% on strength of diet-soda sales.
The Motley Fool July 15, 2004 Rich Duprey	Coke's New "New Coke" Coke's more expensive C2 bubbles up just as the low-carb frenzy starts to wane. It's looking to boost its flat stock price, which has been stuck at about $50 a share since the beginning of the year.
The Motley Fool August 24, 2006 Rich Duprey	Ford's Private Thoughts The Ford family mulls taking the fabled automaker private.
The Motley Fool June 18, 2010	Can Anything Save Nokia? Following rumblings that the company was under pressure to reduce its forecast, the mobile phone maker did just that.
The Motley Fool May 2, 2005 Chuck Saletta	The Value Investor's Triumvirate Companies with three critical strengths are ideal investment opportunities, if the price is right.
The Motley Fool January 17, 2012 Rick Aristotle Munarriz	Are RIM and Nokia Worth Less Than Their Brands? Research In Motion and Nokia may be too cheap to ignore at this point.
The Motley Fool November 29, 2010 Rex Moore	Rising Star Buy: Coca-Cola The syrup maker edges out Mr. Softy and other top competitors.
The Motley Fool November 18, 2010 Eric Dutram	Thursday's ETF to Watch: Consumer Goods Index Fund (IYK) GM's impending IPO informs today's choice for the ETF to watch.
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
The Motley Fool June 10, 2010 John Rosevear	General Motors' Completely Stupid Idea A new low from a company that has set some mighty low lows in the past.
The Motley Fool February 14, 2006 Rich Duprey	Buffett Burps Warren Buffet will not seek re-election to Coke's board next month. One can easily imagine that, with or without Buffett on the board, Coca-Cola will continue to dominate brand surveys, commanding the top spot in worldwide brand-name recognition.
BusinessWeek September 17, 2009	Picking the Winners Methodology How BusinessWeek and Interbrand pick the winners in our annual ranking (it's way more than name recognition)