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Unreal Thing Hate the U.S.? Live in Europe? Then drink Mecca-Cola, a new brand aimed at slaking Europe's anti-American thirst.   |
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America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. |
HBS Working Knowledge
September 20, 2004
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The Motley Fool
April 27, 2011
Matt Koppenheffer |
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BusinessWeek
August 4, 2003
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The Motley Fool
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Fast Company
November 2004
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How to Fix Coca-Cola Three experts discuss how they'd put the fizz back into Coke's flat sales. |
