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Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy.   |
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October 5, 2012
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The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
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September 7, 2012
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Optimize Your Mobile Marketing Database Four best practices to set the foundation for huge benefits. |
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April 1, 2004
David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. |
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July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
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September 1, 2004
Emmy Favilla |
Required Reading: The Next Step in Opt-in Marketing An interview with Scott Hornstein, coauthor of Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing, and a brief look at recommended books on CRM, ROI selling, and delighting customers. |
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January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
AskMen.com
September 15, 2015
Eric Santos |
Sending Great Cold Emails There are plenty of other channels and methods that can be used to acquire customers more effectively, however cold emails can work for you if you do them correctly. |
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June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
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October 1, 2005
Alexandra DeFelice |
Happy Holiday Marketing Marketers should prepare now for the upcoming holiday season online, testing email campaigns and looking at last year's holiday successes and failures. |
