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InternetNews
May 12, 2006
Michael Hickins |
Searchers Beware Report Says Sponsored links returned on keyword searches for most popular keywords are fraught with danger, according to a study by anti-virus vendor McAfee.   |
InternetNews
June 5, 2007
Andy Patrizio |
Web Searches Getting A Little Safer SiteAdvisor, the Web security subsidiary of McAfee released its third "The State of Search Engine Safety" report, which said the best way to make your search engine more secure is to use Google's. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
December 4, 2003
Greg Jarboe |
Meta Search Engines are Back It's been a busy year for the major meta search engines, with a number of notable developments that have restored their usefulness as worthy search tools. |
Search Engine Watch
May 25, 2004
Sullivan & Sherman |
Search Engine User Attitudes With so much interest in search, it's amazing how relatively little research has been done into how people interact with search engines, especially from a search marketing perspective. That's finally changing. |
| Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
InternetNews
June 29, 2007
Andy Patrizio |
iPhone Hype Brings Out The iPhishermen McAfee's SiteAdvisor has noticed an uptick in scam artists using some of the very tools we trust, like Google, in an attempt to cash in on iPhone mania. |
The Motley Fool
July 13, 2007
Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
PC World
December 8, 2006
Narasu Rebbapragada |
First Look: SiteAdvisor Plus vs. Norton Confidential Software protects you while you surf the Web. |
CIO
January 15, 2006
Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
PC World
July 25, 2006
Erik Larkin |
Scandoo and SiteAdvisor Make Surfing Safer Two free services flag your search results to pinpoint potentially dangerous Web sites. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
November 19, 2009
Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results. |
Entrepreneur
July 2004
Mike Hogan |
Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. |
The Motley Fool
November 26, 2008
Rick Aristotle Munarriz |
Google Laughs at Yahoo! and Microsoft Google's search-engine market share continues to grow, but problems still loom. |
Information Today
July 23, 2001
Chris Sherman |
Consumer Watchdog Files Complaint Against Eight Search Engines for 'Crass Commercialism' Commercial Alert, a 3-year-old group founded by consumer activist Ralph Nader, has filed a complaint with the U.S. Federal Trade Commission (FTC) against eight Web search engines "for placing ads in search engine results without clear disclosure that the ads are ads"... |
PC World
February 28, 2002
Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
InternetNews
May 29, 2009
Alex Goldman |
McAfee Lists Web's Most Dangerous Search Terms Scammers are manipulating search engines using new SEO talents to get victims to download malware. |
PC Magazine
January 10, 2007
John C. Dvorak |
A Threat to Web Search Google, along with the rest of us, worries about Net neutrality. |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Launches Local Search Targeting & Search Forum Spotlight Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. Also, a roundup of topics discussed at various search forums this week. |
The Motley Fool
May 1, 2006
Tom Taulli |
McAfee Making the World Safe for the Net McAfee helps customers deal with Internet threats, and it's good at dealing with other threats, too. With a strong stock price and $1.1 billion in the bank, McAfee can continue to buy companies and expand its solution offerings. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
Inc.
June 1, 2003
Robert X. Cringely |
What's Next: Do One Thing Right Smart companies are finding ways to make money on the Net. |
Search Engine Watch
March 6, 2008
Kevin Newcomb |
Ask.com Remains Committed to Search The reports of Ask.com's death have been exaggerated. The company is not throwing in the towel, as many believe. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
January 5, 2009
William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis. |
PC Magazine
November 9, 2006
Neil J. Rubenking |
SiteAdvisor Plus SiteAdvisor Plus gives teeth to site ratings and extends its link-checking protection |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
InternetNews
November 6, 2006
Michael Hickins |
McAfee SiteAdvisor Bugs Out The security software maker rolls out a tool to help consumers stay away from malicious sites. |
Entrepreneur
October 2006
Amanda C. Kooser |
Latest Search Engine Releases Search engines are big business. Here are some of the latest developments from the leaders to make your search life a little easier. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
The Motley Fool
March 28, 2008
Rick Aristotle Munarriz |
Is Google Over? Flattish growth at Google through the first two months does not bode well. |
BusinessWeek
January 23, 2006
Jon Fine |
Putting The Screws To Google How Old Media could take back its share of search's ad bounty. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
BusinessWeek
November 3, 2003
Ben Elgin |
Sharpen Your Internet Search All search engines are not equal. Knowing where and how to make your queries can help you avoid ads and get exactly the information you want -- fast. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
Search Engine Watch
October 31, 2007
Steve Haar |
Search Quality Depends on Intention From a marketing perspective, we should try to keep in touch with the environments in which our ads and SEO efforts are seen by the users. |
Search Engine Watch
November 23, 2004
Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
Search Engine Watch
October 13, 2009
Carrie Hill |
Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page. |
InternetNews
November 20, 2007
Kenneth Corbin |
Google's Search Lead Still Growing A new survey finds the search giant gaining market share as rivals Microsoft and Yahoo slip, despite efforts to revamp their offerings. |
