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Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
BusinessWeek March 5, 2007 Maria Bartiromo	Neeleman Explains Himself CEO David Neeleman talks about how JetBlue can rebuild its once-loyal, almost fanatical, following.
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
The Motley Fool November 1, 2004 W.D. Crotty	JetBlue's Amazing Amid hurricanes and other problems, JetBlue still manages to turn a profit. The stock is trading at 52 times current-year estimates and 39 times 2005 estimates.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
BusinessWeek March 15, 2004 Michael Arndt	Flying Budget, But In Style Discount carriers are trying to outdo each other in offering in-flight amenities.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
Fast Company August 2002 Christine Canabou	Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp.
CIO April 27, 2009 Kim S. Nash	Jet Blue's Founder Starts Over With IT at Azul David Neeleman, Jet Blue's founder, applies what he learned about IT to Azul, the airline he launched last year.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
Salon.com August 30, 2002 Patrick Smith	Ask the pilot Airline security. Where are all the female pilots? And how do airliners find the runway in the fog?
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
The Motley Fool October 6, 2004 Jeff Hwang	Rough September at JetBlue Despite the lower report, the stock is up slightly today, as the news was as expected.
CFO August 1, 2012 David Rosenbaum	Hawaiian's Big Apple Venture How Hawaiian Airlines's CFO prepared for the launch of an ambitious new route.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
IEEE Spectrum August 2008 Tekla S. Perry	Airlines: Got Fuel? Airlines are now putting the minimum amount of fuel in planes necessary to reach their destination, but are they underestimating the amount they need?
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool April 25, 2011 Sean Williams	Airlines' New Motto: We've Got a Fee for That Higher fees are the bee's knees of the airline industry.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
The Motley Fool September 15, 2005 W.D. Crotty	Dueling Fools: JetBlue Bear Rebuttal Your JetBlue flight to capital appreciation is about to get delayed. The airline is selling at a stratospheric 69 times trailing earnings. There isn't enough earnings growth ahead to justify a major move upward in the stock.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
Inc. June 2008 Jason Del Rey	Q&A: David Neeleman's Return Trip David Neeleman talks about his new venture and his turbulent last days at JetBlue.
The Motley Fool August 25, 2011 Dan Caplinger	This Good News Is No Big Deal New rules governing airlines took effect earlier this week, but they won't have a huge impact on flying.
AskMen.com	The Power Of People When your Why is clear, no amount of work and no request is unreasonable. Companies should invest more in their people to teach them this.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
Fast Company November 1, 2007 Linda Tischler	After the Virgin Birth Fred Reid, CEO of the fledgling carrier Virgin America, talks management strategy and explains his beef with airline food.
BusinessWeek December 29, 2010 Brad Stone	Will Richard Branson's Virgin America Fly? The fun carrier has shown promise, despite byzantine regulations, powerful rivals, and airlines' tendency to hemorrhage money during recessions and spikes in fuel prices. But Virgin is at a turning point, and its future is far from certain.