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The Motley Fool
April 6, 2004
Tim Beyers |
Yahoo!, Google Duel Yahoo! and privately held Google once again traded blows over partnership deals on Monday, but it appears this time that Yahoo! won the round, thanks in large part to its recently acquired Overture Services unit.   |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
July 1, 2004
Alyce Lomax |
Microsoft's Still Searching Today, Microsoft unveiled an upgrade to its MSN search capabilities, as well as a preview of search functions to come. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
The Motley Fool
August 10, 2004
Tom Taulli |
Yahoo! the First Winner in Google IPO Yahoo!'s once-questioned acquisition of Overture appears to have been a huge coup. The company was clearly in a position of strength and was not shy in exacting a great deal. |
Search Engine Watch
July 16, 2008
Kevin Ryan |
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
June 28, 2004
Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
The Motley Fool
March 17, 2004
Alyce Lomax |
Google Goes Local Google launches it local search function called Google Local. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
InternetNews
February 5, 2008 |
Regulators Would Watch Any Google-Yahoo Tie-up Following Microsoft's bid for Yahoo, a separate alliance with Google could be renewed under FTC scrutiny. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
The Motley Fool
October 6, 2004
Rick Aristotle Munarriz |
Wake Up, Yahoo! The company misses the boat by not cashing in on the frontline of paid search. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
The Motley Fool
September 3, 2004
Rick Aristotle Munarriz |
Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program. |
The Motley Fool
September 26, 2005
Tim Beyers |
Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally. |
The Motley Fool
March 3, 2005
Rick Aristotle Munarriz |
Requiem for Overture Yahoo! is ready to bury the Overture brand, but it can't erase the subsidiary's legacy. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
Search Engine Watch
August 9, 2004
Chris Sherman |
Google, Yahoo Settle Patent and Share Disputes Google and Yahoo announced today that they have resolved two contentious issues between the companies. |
InternetNews
March 11, 2005
Susan Kuchinskas |
Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service. |
The Motley Fool
April 13, 2005
Alyce Lomax |
Yahoo! Thinks Small The concept that makes the offer of free hosting for small businesses compelling is that so many don't have a Web presence yet. And many of these are precisely the businesses that would help to bulk up Yahoo!'s local search efforts. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
The Motley Fool
April 1, 2004
Alyce Lomax |
Google's Gigabyte Giggle? Is Gmail an outlandish hoax or serious business? |
The Motley Fool
January 15, 2004
Tom Taulli |
Do You Yahoo! or Google? Yahoo! may have had a strong quarter, but it knows the next fight is with Google. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
The Motley Fool
May 13, 2005
Rick Aristotle Munarriz |
Getting Over Overture The Yahoo! rebranding effort is complete, but the new Overture still needs some getting used to. |
The Motley Fool
May 28, 2004
Brian Gorman |
Yahoo! Aims at Spyware Yahoo! continues to show its agility by introducing an anti-spyware feature to its toolbar. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
