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Fast Company
November 2010
Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.   |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Fast Company
September 2005
Linda Tischler |
Creative Class Acts With the ad business in tumult, Batten, Barton, Durstine & Osborn's past and future creative gurus talk about what it will take to succeed in a TiVo-driven world. |
Wired
April 2002
Eric Garland |
Can This Man Save Advertising? Layoffs by the thousands. Losses in tens of millions. After a year that pushed the ad world to the brink, WPP's Martin Sorrell has a plan to seize the upside of the downturn... |
HBS Working Knowledge
August 22, 2012
Michael Blanding |
Advertising: It's Not 'Mad Men' Anymore Three key developments are discussed that have shaped the industry in recent years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. |
The Motley Fool
December 5, 2006
Tim Beyers |
Dark Clouds Over Madison Avenue Next year isn't likely to be its best, as ad spending slows down. Here's a view of how each of these firms' stock is priced relative to its expected growth prospects for 2007: Interpublic... WPP Group... etc. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
BusinessWeek
December 5, 2005
Jon Fine |
An Adman's Guide To Survival The CEO and chief creative director of Interpublic Group's New York-based interactive ad agency R/GA has made much noise of late outlining what ad agencies must do to survive this media moment. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
BusinessWeek
December 12, 2005
Nandini Lakshman |
The Buying Of The Indian Ad Industry Global giants own the local ad companies in India and are prowling for PR and marketing firms. |
Fast Company
March 2001
Paul C. Judge |
Will Online Ads Ever Click? Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises... |
Search Engine Watch
September 7, 2006
Brooke Schumacher |
Online Video Advertising Builds Momentum With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns? |
Search Engine Watch
July 8, 2004
Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. |
The Motley Fool
August 26, 2005
S.J. Caplan |
Camera-Ready Results for WPP Bellwether London-based advertising agency WPP Group's first-half net profit soars. Investors, take note. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
BusinessWeek
September 13, 2004
Robert Barker |
Omnicom: Investors Are Missing The Story Shares of the world's largest advertising, public-relations, and marketing services company are badly lagging. If the company were to bid for Grey Global Group, its stock might fall further -- creating an even richer opportunity for investors. |
The Motley Fool
September 1, 2005
S.J. Caplan |
Bank of America/Interpublic Marriage Over The Bank of America account loss is another blow to the troubled agency. Interpublic investors, take note. |
Pharmaceutical Executive
September 1, 2011
Al Topin |
A Long, Slow Walk Toward the Altar Agency/client relationships still take time to build into successful marriages in this age of digital connections and me-first attitudes. |
Pharmaceutical Executive
November 1, 2011
Al Topin |
Agency Assignments: Managing the Hidden Costs Saving the agency/client relationship begins first with the people involved and defining accountability on both sides. |
U.S. Banker
May 2007
Karen Krebsbach |
AD Beat: BofA's 'Opportunity' Ads Offer Window Into Future What if your customers could see their future? What if their bank could help them get there? That aspirational message is central to Bank of AMerica's new branding campaign. |
