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CRM
September 2015
Oren Smilansky |
Pinterest and Instagram Offer Buy Buttons Making visual social media sites shoppable has its pluses, but companies should be prepared to handle customer expectations   |
Fast Company
Harry McCracken |
With Buyable Pins, Pinterest Finally Adds Built-In Commerce Even though the social network was popular with shoppers from the start, you haven't been able to actually buy stuff on Pinterest. Later this month, that will change. |
Fast Company
John Paul Titlow |
Twitter's Buy Button Makes It Easier Than Ever To Shop From A Tweet The next time you spot a pair of rad sneakers or a handmade iPhone case on Twitter, it may be dangerously easy to have it shipped to your door. |
Fast Company
Neal Ungerleider |
Pinterest Expands Its E-commerce Program Buyable Pins is Pinterest's attempt to capitalize on its innate potential for e-commerce, as a social network frequented by shoppers. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Fast Company
Neal Ungerleider |
Twitter Steps Up E-Commerce Efforts With Shopify Partnership Twitter is partnering with Shopify -- an e-commerce software provider -- and other similar companies to expand its offering of native "Buy" buttons, which allow customers to directly purchase items mentioned in tweets. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Fast Company
Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. |
CRM
January 22, 2014 |
Offerpop Releases Inspiration, A Social Commerce Solution for Pinterest Offerpop Inspiration activates the creativity and passion of Pinterest audiences to create curated boards. Inspiration taps into more than 70 million Pinterest users, who are highly coveted customers for brands. |
CRM
September 2013
Maria Minsker |
Luxury and Discount Retailers Seize Digital Marketing Momentum With no one-size-fits-all solution, companies strive to stand out to core customers. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
March 2015
Leonard Klie |
Firms Should Embrace Instagram The image- and video-sharing site now surpasses Twitter in users. |
CRM
February 2013
Kelly Liyakasa |
Social Pushes the Boundaries of Commerce Are Amazon and Facebook reprogramming the way companies market and sell? |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
Fast Company
Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
InternetNews
August 20, 2009 |
Facebook Tests Branded Virtual, Real-World Gifts Facebook is expanding its efforts to turn its online Gift Shop into a money-making opportunity through sales of other companies' virtual - and potentially physical - goods. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
CRM
November 6, 2015 |
Commerce Launches the Social Buy Now Platform With Commerce Buy Now, retailers can link their online stores with social media. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
Fast Company
April 2012
Farhad Manjoo |
Looking Forward To A Post-IPO Facebook Future What's next for Facebook? Trying to make enough money to justify that $100 billion valuation. |
Fast Company
Belle Beth Cooper |
14 Tools To Help You Add Images For Your Social Media Posts Images aren't just useful for Twitter, either. Facebook and Google+ posts look great with images in them, and Pinterest and Instagram are all about images. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
Fast Company
Neal Ungerleider |
Instagram Testing 3D Touch Ads Instagram is experimenting with new advertisements that use the iPhone's 3D Touch functionality. |
Fast Company
November 2014
Sarah Kessler |
The Hottest Startups Have One Thing In Common: Our Faces You may think of Facebook as a community, a news feed, or even a force for change, but it's really something far simpler: a photography company. |
InternetNews
July 10, 2009
Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter." |
The Motley Fool
May 18, 2009
Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
The Motley Fool
May 13, 2009
Rick Aristotle Munarriz |
Facebook Beats Twitter The pro-Facebook side of the story. Facebook has far more upside than Twitter and its 140 characters. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
CRM
October 2013
Maria Minsker |
Arts and Crafts Retailer Learns the New Language of Social Media Curalate helps Michaels launch image-centric promotion. |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
Fast Company
May 2012
Tara Moore |
Don Bradford Even as consumers flock to buy products online -- the e-commerce market is still largely dominated by clunky storefronts. But these four companies are creating a more dynamic, social retail experience. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
InternetNews
March 20, 2009
Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward. |
Search Engine Watch
April 7, 2011
Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent. |
IEEE Spectrum
June 2011
Bob Garfield |
The Revolution Will Not Be Monetized Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive |
Fast Company
David Lumb |
Watch Your Back, Facebook: Twitter's Testing Video Autoplay Too Don't be startled by the cacophony suddenly emanating from your Twitter feed: The company started testing video autoplay yesterday, according to Advertising Age |
Fast Company
Neal Ungerleider |
Pinterest Unveils New Image Search Their "Crazy-fun new visual search tool," lets users of the company's mobile app search for aspects of individual pictures. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
Fast Company
Chris Gayomali |
You Can Now Add Stuff To Your Amazon Cart Through Twitter With A Hashtag Amazon just unrolled a new initiative that lets you buy goods on Twitter...using a hashtag. |
Search Engine Watch
February 9, 2009
Erik Qualman |
4 Ways That Facebook Can Make Big Money Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. |
Fast Company
October 2009
Adam L. Penenberg |
How Much Are You Worth to Facebook? Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising. |
