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CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Inc. November 1, 2009 |
Ask Inc.: Selling Luxury Goods in a Recession How to keep consumers buying, even in a recession. |
Fast Company September 2015 Austin Carr |
Why Facebook, Twitter, and Pinterest Have Embraced ECommerce If the social titans can make buy buttons ubiquitous, then they could make many more billions in ad revenue supporting them. |
Search Engine Watch April 5, 2011 Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
Search Engine Watch November 9, 2009 Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM July 2014 Leonard Klie |
Walmart's Omnichannel Strategy Keeps It on Top Today's large retailers are connecting with customers in new ways. |
The Motley Fool January 12, 2012 Alyce Lomax |
Now You're Talkin', Target The retailer is getting back to its reputation for getting great designers' fashions on its racks at affordable prices. |
The Motley Fool February 25, 2009 Alyce Lomax |
Luxury's Freefall The lap of luxury just got really uncomfortable. |
PC Magazine March 5, 2009 Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
InternetNews February 8, 2008 Kenneth Corbin |
For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch. |
CRM December 12, 2014 James Keller |
Use Personalization to Convert Online Sales Emulate the in-store experience with e-commerce tools. |
The Motley Fool January 8, 2010 Jim Royal |
Luxury Retailers, Meet the New Money Think of these online stores as the Amazon.com of elegance. |
Food Processing July 2011 Diane Toops |
Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
InternetNews September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM September 7, 2012 Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
Fast Company Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Fast Company Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
The Motley Fool September 15, 2011 Alyce Lomax |
Target's Buzz Hits the Bullseye A red-hot limited-edition fashion line helps the retailer get its groove back. |
CRM December 2015 Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
CFO December 1, 2010 O'Sullivan & Tedesco |
Members Only One corner of the retail world expects to flourish this holiday season: a very specific kind of online luxury-goods purveyor. |
CRM November 2012 Judith Aquino |
Understanding the Shopper Economy How marketers can turn behavior into currency. Liz Crawford, a senior industry analyst at the Path to Purchase Institute, shows how to motivate shoppers in her new book, The Shopper Economy. |
InternetNews August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
The Motley Fool June 29, 2004 Alyce Lomax |
Off Target? Like its rival, the discount retailer says it will miss its same-store sales forecast for June. |
CRM July 1, 2007 Lior Arussy |
Ain't It Rich? The new competitive differentiation for luxe retailers will be about behaviors and solutions that are customer - not product - centric. |
Search Engine Watch January 6, 2009 Carrie Hill |
E-mail Marketing Tips for Small Business Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. Search plays a role when you use PPC or organic search to grow your subscriber list. |
HBS Working Knowledge August 16, 2004 Julia Hanna |
Luxury Isn't What It Used to Be The $60 billion global luxury goods market's most recognizable brands---Thomas Pink, Steuben, Godiva, among them---are refreshing products and creating lower-priced lines. |
Fast Company February 2014 Jeff Chu |
Can Apple's Angela Ahrendts Spark A Retail Revolution? For a talented and ambitious merchandiser like Ahrendts, though, revitalizing Apple's enormous retail business might be the ultimate challenge. |
The Motley Fool May 18, 2004 Alyce Lomax |
Saks Appeal The department store retailer provides some hot shopping. |
Search Engine Watch July 14, 2010 Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
The Motley Fool October 19, 2010 Selena Maranjian |
7 Companies Building Business by Tweeting Social networking for fun and profit. |
Fast Company February 2015 McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Search Engine Watch June 15, 2010 Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
Search Engine Watch May 3, 2011 Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
HBS Working Knowledge February 24, 2014 Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
CRM June 2012 Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Reason March 2008 Kerry Howley |
Vuitton Values The delicate balancing act of luxury for the masses. |
The Motley Fool May 13, 2009 Alyce Lomax |
Retail Stocks That Could Kill Your Portfolio Retailers must adjust for a more fickle consumer. |
The Motley Fool November 28, 2011 Tim Beyers |
Facebook's Growth Is Just Getting Started Fresh data from social media consultant Sociable Labs says that 50% of e-commerce site shoppers are logged into Facebook when walking the e-aisles. |
CRM December 9, 2011 Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM January 2011 Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
The Motley Fool June 2, 2011 Nate Weisshaar |
Take From the Rich, Give to You Luxury brands have been putting up impressive growth -- most of it in Asia. |
Fast Company John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
InternetNews March 4, 2009 Kenneth Corbin |
Facebook Takes a Page From Twitter's Playbook New features emphasize real-time communication and offer celebrity updates via News Feeds. |
Fast Company Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
Fast Company Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
The Motley Fool October 19, 2009 Alyce Lomax |
Return of the Bling? New data suggests that consumers are regaining their lust for luxury. |
The Motley Fool January 5, 2010 Alyce Lomax |
A Tiny Victory for Big Retail The holidays are over, but retail's problems may have just begun. |
BusinessWeek April 29, 2010 Cotten Timberlake |
For Luxury Goods, the Recession Is History Luxury chains including Barneys New York and Saks are selling costlier goods, scaling back discounts and promotions they offered to attract shoppers during the recession. |