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InternetNews November 6, 2007 Kenneth Corbin	Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program.
Wired June 22, 2009 Fred Vogelstein	Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility.
BusinessWeek September 22, 2010 Brad Stone	Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge.
Fast Company Jul/Aug 2014 Carr & Wilson	Facebook's Plan To Own Your Phone To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade.
CRM August 2012 Judith Aquino	Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings.
Search Engine Watch February 10, 2011 Guillaume Bouchard	Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social.
InternetNews July 16, 2009	Facebook Talks Ad Tech for Devs, Hits 250M Users Social networking giant Facebook has rolled out a new set of ad-targeting technologies to better help developers monetize their applications and expanded its virtual currency program across the Facebook Platform.
Fast Company November 2013 Sarah Kessler	Facebook's App Strategy Six years ago, Facebook began encouraging developers to integrate their products into its social network. Things haven't always worked out as planned.
Fast Company November 1, 2007 Ellen McGirt	Facebook is the "It" Company of 2007 41 million users and growing. The cool spot for coders. The hot place to test a business. The "it" company of 2007.
BusinessWeek February 25, 2010 Ari Levy et al.	Facebook Tests a Payment Service for Virtual Goods Facebook will explore the feasibility of extending its virtual currency. At stake: a potential $530 million in additional revenue.
Fast Company April 1, 2011 Leah Fabel	The Business of Facebook After all its maneuverings to get us to open up, the social-networking behemoth is expected to go public itself sometime this year. Here, a look at the numbers propelling its estimated $50 billion valuation.
Fast Company John Paul Titlow	At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future.
The Motley Fool February 25, 2011 Aditi Baid	War of the Web Giants Some people believe that what Google did to Microsoft years ago is exactly what Facebook might be doing to Google right now.
The Motley Fool August 21, 2010 Greer & Hill	Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick.
The Motley Fool August 3, 2010	Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line?
Search Engine Watch March 25, 2011 Marc Poirier	Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions.
Search Engine Watch January 26, 2011 Kristine Schachinger	Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you.
The Motley Fool January 5, 2011 Morgan House	Facebook Lunacy Making sense of a $50 billion valuation for Facebook.
InternetNews June 4, 2009 Michelle Megna	Facebook See Profits in New Payment System As Facebook continues to both grow and avoid profitability, can the social networking site make money by employing a site-wide e-commerce platform?
The Motley Fool February 2, 2009 Tim Beyers	Facebook: Polling for Dollars? The social superstar could create the world's largest marketing database.
Fast Company	A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook.
InternetNews January 30, 2009 David Needle	How Ya Doing? Facebook Wants to Know. The social networking site is exploring ways to measure and create new services around users' sentiment.
InternetNews November 15, 2010	Facebook Messages, the Next Step Beyond Email? Facebook unwraps a new system for collecting online communications in one unified format.
CRM February 2012 Judith Aquino	Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales.
InternetNews February 17, 2009 David Needle	Experts: Facebook Must Rethink TOS Stance Facebook downplays the impact of changes to its Terms of Service - but analysts and a growing number of users say it needs to do more.
Fast Company David Lumb	The Other Shoe Drops: Facebook May Soon Host News Sites' Content Inside Facebook Facebook is more interested in hosting the things media companies make than just spreading them and it sees Facebook-hosted video as an example of the solution.
InternetNews November 25, 2009	Facebook Downplays IPO Talk Amid Stock Shuffle Facebook has reshuffled its stock structure to give existing shareholders greater control over the company, move that could pave the way for an eventual public offering.
Fast Company John Paul Titlow	Say "Hello" To The Facebook Phone (Again) With Hello, Facebook is taking a much quieter, less ambitious approach to creating what had for years been rumored as the inevitable "Facebook phone."
Fast Company Pavithra Mohan	Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens.
Fast Company Jul/Aug 2014 Jeff Chu	For Facebook, As India Goes, So Goes the World? Facebook announced earlier this year that it now has 100 million active users in India, making that market second only to the U.S. in size.
InternetNews February 26, 2009 Kenneth Corbin	Facebook Users Get More Say About Site Facebook is seeking the wisdom of its crowds before it sets policy.
Search Engine Watch March 13, 2011 Roger Barnette	Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?
Fast Company Neal Ungerleider	Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube.
BusinessWeek April 22, 2010 Douglas MacMillan	Zynga and Facebook. It's Complicated As long as Zynga keeps supplying Facebook with hit games -- and ad revenue -- it could be a long and profitable partnership.
The Motley Fool September 24, 2011 Wade Roush	What the Changes at Facebook Mean for Apple and Google -- and You Turning the social network inside out.
The Motley Fool November 21, 2010 Gabriel Perna	Facebook's Value Potential Comes Down to Revenue Analysts see the potential for a big IPO, but a public Facebook could still trend toward Google highs or Yahoo! Lows.
Fast Company October 2009 Adam L. Penenberg	How Much Are You Worth to Facebook? Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising.
The Motley Fool October 12, 2006 Rick Aristotle Munarriz	Greed May Cost Facebook Snagging Facebook really would be a good fit for a struggling Yahoo!, and it would also be a brutal blow to Microsoft, which signed a Facebook ad-distribution deal just two months ago. But Facebook is looking for Yahoo! to raise its offer.
InternetNews October 18, 2007 David Needle	MySpace Plans to Get More Developer Friendly MySpace follows Facebook's lead in becoming a platform, with enhanced advertising features, to boot.
InternetNews November 12, 2007 Kenneth Corbin	Facebook Ads: An Illegal Revolution? Facebook CEO Mark Zuckerberg promised advertisers the world, but a legal analyst warns he may have delivered a whole world of trouble.
Fast Company Neal Ungerleider	Facebook Is Upgrading Search Functionality Within User Profiles Facebook appears to be quietly rolling out a new search feature: the ability to search within individual profiles.
Wired July 20, 2009 Douglas Quenqua	Hotseat: The Creator of Facebook's Most Annoying App Explains Himself An interview with Tim O'Shaughnessy, creator of LivingSocial, Facebook's most-used and most-annoying application ever.
InternetNews September 16, 2009 Kenneth Corbin	Facebook Hits 300M, Says Now Making Real Money Rapid growth turns into positive cash flow for social networking giant.
CRM February 12, 2014 Maria Minsker	SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads.
InternetNews November 7, 2008 Susan Kuchinskas	Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit.
InternetNews March 9, 2011	Facebook Movie Rental to Be a Box Office Smash? The first-ever VOD movie service at Facebook could roll with the momentum of several other trends to become a success, according to industry analysts.
InternetNews February 17, 2009 David Needle	Facebook Scrambles to Nip Privacy Controversy Despite changes to its Terms of Service, Facebook CEO Mark Zuckerberg insists users own and control their own information.
The Motley Fool September 15, 2011 Sean Williams	Facebook Ignores the Market's Friend Request Facebook delays its IPO until late 2012.
InternetNews August 12, 2009	Facebook Plans Stripped-Down 'Lite' Version Facebook is testing a faster, bare-bones site to appeal to users without broadband access.
The Motley Fool December 5, 2007 Alyce Lomax	Facebook Is Too Close for Comfort The social site invaded users' personal space in a big way, by revealing members shopping transactions to their Facebook friends.