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Search Engine Watch
January 26, 2011
Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you.   |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
Inc.
February 1, 2010
Jason Del Rey |
How to Advertise on Facebook Four tips for advertising a small business on social networks. |
Fast Company
David Lumb |
The Other Shoe Drops: Facebook May Soon Host News Sites' Content Inside Facebook Facebook is more interested in hosting the things media companies make than just spreading them and it sees Facebook-hosted video as an example of the solution. |
Fast Company
John Paul Titlow |
At 4 Billion Views A Day, Facebook Video Is Zuckerberg's Next Cash Cow Since last summer, the number of videos watched on Facebook has tripled, now totaling over 4 billion per day. This isn't just a bragworthy metric: It's likely to become a key piece of Facebook's business in the future. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
Fast Company
April 2012
Farhad Manjoo |
Looking Forward To A Post-IPO Facebook Future What's next for Facebook? Trying to make enough money to justify that $100 billion valuation. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
Fast Company
Pavithra Mohan |
Facebook Now Lets You Curate Your News Feed Facebook revealed that mobile users will now be able to curate and personalize their news feeds by selecting the friends and pages whose posts will appear up top. |
Fast Company
November 2013
Sarah Kessler |
Facebook's App Strategy Six years ago, Facebook began encouraging developers to integrate their products into its social network. Things haven't always worked out as planned. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
InternetNews
January 30, 2009
David Needle |
How Ya Doing? Facebook Wants to Know. The social networking site is exploring ways to measure and create new services around users' sentiment. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
CRM
August 2012
Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
| Fast Company |
A Facebook User's Challenge To Facebook: Here's All My Data, Now Give Me Ads I Like Facebook, the world's largest social network, relaunched a brand-focused service that will allow companies to zap ads to your screens even when you aren't looking at Facebook. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
CRM
July 14, 2015 |
Wix Integrates ShoutOut with Facebook Advertising The integration helps companies launch and mange Facebook advertising campaigns by automatically repurposing content from Wix's newsletter product. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Fast Company
Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
CRM
September 2012
Judith Aquino |
Uncovering the Impact of Facebook Ads Stylistpick gains social marketing insights and more with Marin Software. |
Fast Company
October 2011
Farhad Manjoo |
Why Facebook Will Win Mark Zuckerberg's social-networking juggernaut is the smallest and youngest of the Fab Four, but that's just what makes it threatening. It's that rare Shangri-la of Silicon Valley opportunity - a pre-IPO sure thing that will guarantee everyone who enters its doors a stock-market fortune. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Fast Company
Pavithra Mohan |
Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
Fast Company
Neal Ungerleider |
Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform. |
InternetNews
April 1, 2008 |
CareerBuilder, Facebook in Job Ads Venture Internet jobs site CareerBuilder.com is teaming with Facebook to help clients run job-recruiting campaigns within the popular online social network. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
Fast Company
David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it? |
