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Entrepreneur April 2006 Melissa Campanelli |
This Is Just a Test Not long ago, A/B testing was solely available to large companies -- it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses. |
Search Engine Watch August 17, 2010 Adam Goldberg |
Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
InternetNews November 18, 2010 |
Startup Offers SMBs a New Spin on A/B Testing Recognizing that small businesses or departments in larger enterprises often lack the resources for comprehensive A/B testing, startup Optimizely is offering a non-technical, self-service tool. |
CRM December 16, 2011 Vinod Kumar |
Create the Ultimate User Experience with AB Testing Here's how to measure and test your way to better results. |
CRM July 2007 Jessica Sebor |
Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best? |