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How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
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Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test. |
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This Is Just a Test Not long ago, A/B testing was solely available to large companies -- it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses. |
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Three Keys to Successful Video Management Include them in your company's platform. As the Web continues its transformation into a video channel, marketers are putting greater emphasis on video to drive deeper customer engagement and increased sales. |
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Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
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March 1, 2007
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Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
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Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
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Testing Is a Waste of Time Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. |
InternetNews
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Startup Offers SMBs a New Spin on A/B Testing Recognizing that small businesses or departments in larger enterprises often lack the resources for comprehensive A/B testing, startup Optimizely is offering a non-technical, self-service tool. |
Search Engine Watch
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Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
Search Engine Watch
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Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
April 30, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 2 -- Testing Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. |
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Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
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WebSideStory Bows HBX The next-generation data collection and mining service has a straightforward goal -- to be simple, relevant and real-time. |
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Cross-Channel Design Can Be Transformational Companies today must deliver cohesive experiences across multiple touchpoints. |
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Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
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Search Engine Watch
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Kevin Ryan |
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Fast Company
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This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" The lingerie company Adore Me has learned a lot from testing the photos of models wearing its sexy products online. Adore Me shoots multiple versions of images to run on its website. |
Search Engine Watch
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Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Search Engine Watch
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Designing Websites to Increase Traffic and Conversion Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!" helps you do just that. |
