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Entrepreneur
April 2006
Melissa Campanelli |
This Is Just a Test Not long ago, A/B testing was solely available to large companies -- it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses.   |
CRM
July 2007
Jessica Sebor |
Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best? |
InternetNews
July 26, 2010 |
Websites Running JavaScript at Risk: Report A new report concludes that the majority of websites are running third-party JavaScript somewhere on their sites, which could be putting them at risk. |
Search Engine Watch
April 30, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 2 -- Testing Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. |
CRM
December 16, 2011
Vinod Kumar |
Create the Ultimate User Experience with AB Testing Here's how to measure and test your way to better results. |
Search Engine Watch
February 25, 2011
Ryan Woolley |
Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test. |
Search Engine Watch
August 17, 2010
Adam Goldberg |
Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
Fast Company
Rebecca Greenfield |
This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" The lingerie company Adore Me has learned a lot from testing the photos of models wearing its sexy products online. Adore Me shoots multiple versions of images to run on its website. |
Search Engine Watch
February 10, 2009
Aaron Shear |
How Strong is Your Search? If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. |
