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Sewing Up Online Offers This craft retailer's web offer evaluation shows that to understand what compels customers to convert, companies need to conduct tests.   |
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December 16, 2011
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Create the Ultimate User Experience with AB Testing Here's how to measure and test your way to better results. |
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November 22, 2011
Melody King |
Three Keys to Successful Video Management Include them in your company's platform. As the Web continues its transformation into a video channel, marketers are putting greater emphasis on video to drive deeper customer engagement and increased sales. |
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July 2007
Jessica Sebor |
Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best? |
InternetNews
November 18, 2010 |
Startup Offers SMBs a New Spin on A/B Testing Recognizing that small businesses or departments in larger enterprises often lack the resources for comprehensive A/B testing, startup Optimizely is offering a non-technical, self-service tool. |
Search Engine Watch
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Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test. |
Fast Company
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This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy" The lingerie company Adore Me has learned a lot from testing the photos of models wearing its sexy products online. Adore Me shoots multiple versions of images to run on its website. |
CRM
March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
Search Engine Watch
August 17, 2010
Adam Goldberg |
Optimizing Display Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth. |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
Search Engine Watch
April 30, 2009
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Create Something Newsworthy, Part 2 -- Testing Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project. You'll often find they aren't as great as you thought. |
Entrepreneur
June 2010
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A More Polished Voice New phone platforms can boost the perception of professionalism for small outfits. |
Search Engine Watch
October 12, 2010
Adam Goldberg |
Testing Is a Waste of Time Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI. |
Entrepreneur
July 2007
Catherine Seda |
Not Just a Test Want better results from your e-mail marketing, but don't know where to start? |
Search Engine Watch
October 25, 2010
John Greer |
Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site. |
