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Parameters Summer 2005 Pierre Lessard	Campaign Design for Winning the War . . . and the Peace The current Western interpretation of campaign design must reunite with its strategic roots of ends and means in its quest to seek ways of winning both the war and the peace in the post-9/11 era.
CRM November 1, 2005 Colin Beasty	Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.
AFP eWire August 12, 2015	Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan."
Search Engine Watch January 21, 2011 Joseph Kerschbaum	Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.
CRM December 12, 2011 Judith Aquino	Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook.
Search Engine Watch May 26, 2010 Joseph Kerschbaum	How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
Information Today July 23, 2015	New Resources Shed Light on Election Spending The Money, Politics and Transparency initiative -- from the Sunlight Foundation, Global Integrity, and the Electoral Integrity Project -- introduced a set of resources that show how money plays a role in elections and political parties.
Entrepreneur February 2008 Kim T. Gordon	Join Forces Marketing for a charitable cause can benefit your company, too.
Search Engine Watch March 30, 2011 Duncan Parry	Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.
Search Engine Watch June 4, 2008 Eric Enge	Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
AFP eWire July 28, 2009	Are You Ready for a Capital Campaign? Let's explore the characteristics of a nonprofit that is most likely to find success in a campaign.
Search Engine Watch April 27, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two.
AFP eWire March 30, 2010	Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
AFP eWire August 5, 2014	Crowdfunding Part 2 -- How to Crowd Surf These tips, how to's, what not to's and step-by-step articles will lead you in your planning, launch, implementation and ultimately successful crowdfunding campaign.
Pharmaceutical Executive January 1, 2011 Eric Boothe	The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns.
CRM October 20, 2010 Juan Martinez	5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Search Engine Watch June 22, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
AFP eWire February 4, 2014	Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give.
Search Engine Watch March 16, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
CRM December 2014 Leonard Klie	Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
Search Engine Watch September 4, 2008 Justilien Gaspard	Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience.
Entrepreneur April 2008 Kim T. Gordon	Get Real If you want to market to women, ground your message in reality.
InternetNews April 10, 2009 Kenneth Corbin	Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more.
The Motley Fool April 11, 2007 Selena Maranjian	Getting Flak for Doing Good A look at the (RED) campaign. Companies have long been associating themselves with good causes, and while the motives may often be financial, the results can be rather effective.
BusinessWeek April 30, 2007 Javers & Dunham	Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports.
CRM July 1, 2004 Lisa Picarille	Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources.
PC Magazine December 18, 2009 Samara Lynn	MailChimp MailChimp is loaded with features and analytical tools to help any email marketer be successful. Aside from a few quirks, there's a lot to like about this service.
InternetNews August 3, 2009 David Needle	Google Takes Its Apps Message to the Streets Billboard campaign designed to highlight why companies are 'going Google.'
National Defense October 2014 Lawrence P. Farrell Jr.	How New Strategy to Defeat ISIS Can Work President Obama's stated objectives are to degrade and destroy ISIS. Although, this goal sounds reasonable on the surface, the president's language does not provide sufficient criteria to formulate military objectives.
CRM February 2012 Judith Aquino	Wyndham Hotels' Targeted Emails Break Records Group's marketing team hones in on members through email messages.
Pharmaceutical Executive August 1, 2005	Direct to Consumer: The Campaign Conundrum An interview with Steve Girgenti, worldwide chairman and CEO of Ogilvy Healthworld on how pharma companies struggle to get local support for their global marketing campaigns.
Parameters Autumn 2006 Samuel J. Newland	Review Essay Book review: The German Way of War: From the Thirty Years' War to the Third Reich by Robert M. Citino... Germany and the Axis Powers: From Coalition to Collapse by Richard L. DiNardo... etc.
CRM July 2006 Colin Beasty	Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps.
National Defense March 2006 James A. Gavrilis	Army Must Address Irregular Warfare Needs The Army's largest-ever modernization program, the Future Combat Systems (FCS), is expected to deliver a kit bag of new capabilities for the tactical force. It's easy to see how FCS technologies will provide a clear advantage in the conventional fight, but it is less clear how this program will improve capabilities in unconventional warfare.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
Search Engine Watch November 6, 2008 Sage Lewis	Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics?
IEEE Spectrum September 2012 Tam Harbert	Tech Industry Money in U.S. Elections With tech industry stakes low, so are campaign contributions
Information Today October 10, 2011	OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation.
CRM November 21, 2014 Mike Shanker	Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays.
Pharmaceutical Executive December 1, 2008 Dave Ormesher	The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing.
Fast Company June 1, 2007 Danielle Sacks	Fast Talk: The Selling of a President: John Edwards's Web General Mathew Gross created Blog for America for Howard Dean in 2003 and is now in charge of integrating John Edwards's online and offline communications. So far, Edwards's campaign has been the most technologically innovative, experimental, and aggressive.
CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
CRM December 21, 2011 Judith Aquino	OneReach Releases Multichannel Automated Solution for SMBs Platform lets users reach customers via voice, email, text messaging, and social media.
Parameters Summer 2004 Ralph Peters	In Praise of Attrition There is no shame in calling reality by its proper name. We are fighting, and will fight, wars of attrition.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
InternetNews December 29, 2003 Sean Michael Kerner	Open Source Part of Clark Campaign's 'Platform' Tech volunteers for Democratic presidential hopeful Wesley Clark will release open source applications this week as politics and the Internet continue to grow.