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CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.   |
CRM
October 2009
Christopher Musico |
Re:Tooling -- Marketing Campaign Optimization: Optimization for the Masses When budgets get tight, marketers need to squeeze everything they can out of what's left. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
February 1, 2006
Colin Beasty |
Business Problem: Marketing Campaigns Are Failing to Deliver Targeted, Relevant Messages to Customers Tech Solution: Event-based Marketing Tools. ATG Adaptive Scenario Engine... SynapseEBM... Unica Affinium Enterprise Marketing Management (EMM) Suite... |
CRM
March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
October 1, 2006
Lamb & Sakhnini |
Driving Direct Marketing's Next Generation The opportunity for muscular returns continues to grow. Direct marketers must make fundamental changes to navigate this new multiproduct, multisegment, multichannel world. |
CRM
August 19, 2015 |
Kahuna Adds Email Capabilities to Its Marketing Platform Behavioral email capabilities expand Kahuna's market footprint beyond mobile marketing automation and into adjacent markets |
CRM
January 2013
Kelly Liyakasa |
SAS Ramps Up High-Performance Analytics In October, SAS launched the High-Performance Marketing Optimization solution, which allows marketers to deeply examine their campaigns, constraints, budgets, and frequency of contacts with customers. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. |
CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
CRM
January 25, 2012 |
StrongMail Releases New Message Studio Version Enterprise campaign management solution adds continuous testing and real-time optimization, Google Analytics-style data visualizations, improved mobile support, and delivery performance. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
January 1, 2007
Jeff Pedowitz |
Great Marketing Plans A great marketing plan, along with a demand generation solution to executive, automate, and measure much of the ensuing marketing campaign, will direct well-thought-out messages to the right people -- and you'll be able to prove it. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
CRM
December 1, 2006
Colin Beasty |
Business Problem: Companies lack the ability to draw insight and intelligence from the vast pools of customer data they've collected. Tech solution: BI reporting and tracking tools. Cognos 8 Business Intelligence... SAS Enterprise BI Server... Vanguard Business Analytics... |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
December 15, 2011 |
Pardot Gives Marketers New Campaign Analysis Tools Free reports powered by GoodData illustrate opportunities to improve lead flow. |
Search Engine Watch
January 30, 2009
Elisabeth Osmeloski |
2009 is a Year of Change for Travel Search Marketing The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. |
CRM
October 2014
Barton Goldenberg |
The True Price of Channel Optimization Why meeting your customers where they prefer is key to your business survival. |
CRM
June 6, 2014 |
Elastic Grid Launches Marketing Platform Elastic Grid's marketing automation platform lets marketers and their partners launch campaigns in three minutes or less. |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM
October 1, 2007
Colin Beasty |
Tech Solution: Workforce Management Solutions Business problem: Managers cannot staff and manage their contact centers effectively. Workforce optimization solutions, which are simplifying those complex tasks while providing insightful performance management and learning capabilities. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
March 22, 2013
Kelly Crothers |
Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
Search Engine Watch
October 22, 2010
Duncan Parry |
5 Ways To Help Your Paid Search Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
Search Engine Watch
May 6, 2011
Roger Barnette |
Actionable Media Attribution and Analytics for Search Marketers A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
Search Engine Watch
April 25, 2011
Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
May 1, 2008
Christopher Musico |
Tech Solution: Price Optimization Tools Use technology to help you price products and services to stay competitive while still ensuring profitability. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
