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CRM
January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.   |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
February 23, 2012 |
GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
July 1, 2009
Jessica Tsai |
Taking the Measure of Social Media Experts insist that social media is measurable - it just depends on how you define your metrics. |
CRM
January 23, 2013
Judith Aquino |
NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
CRM
March 22, 2013
Kelly Crothers |
Build a Strong Foundation for the Most Effective Campaign Management Stand out with data-driven marketing. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
September 16, 2014
Leonard Klie |
Microsoft Previews Dynamics CRM 2015 Updates to Microsoft Dynamics CRM Online and Microsoft Dynamics Marketing will help marketers and salespeople collaborate more effectively. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
April 12, 2012
Judith Aquino |
Bazaarvoice Announces New Integrations, Product Capabilities New partnerships with Responsys and SAP and expanded social data offerings |
CRM
January 20, 2012
Kara Trivunovic |
Email Marketing and Social Data: The Beginning of a Beautiful CRM Friendship Employ an integrated strategy to drive more successful campaigns. |
CRM
February 10, 2014
Maria Minsker |
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
October 26, 2010
Brent Hayward |
It's About Answers Knowledge-based technologies are now essential to the customer experience. |
CRM
June 2, 2003
Martin Schneider |
Hosts With the Most (Partners, That Is) ASP partnerships are aimed at giving customers robust CRM at a low price point. But are two vendors better than one? |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM
October 1, 2005
Alexandra DeFelice |
Happy Holiday Marketing Marketers should prepare now for the upcoming holiday season online, testing email campaigns and looking at last year's holiday successes and failures. |
CRM
December 11, 2010
Gib Bassett |
The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution. |
Bank Technology News
May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
CRM
March 1, 2005
Colin Beasty |
The End of Independence? Best-of-breed applications are feeling more pressure from full-suite solutions. |
CRM
January 2012
Judith Aquino |
Don't Count Out Email Yet New advances make email a smart choice for marketers. |
AFP eWire
July 31, 2013
Mike Snusz |
Three Pieces to an Engaging Email Campaign Nonprofit email campaigns can learn from what the corporate world is doing. Corporate email programs have focused on delivering value -- they test offers, messaging and more. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
CRM
October 2005
Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
