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Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year.   |
Search Engine Watch
February 2, 2011
Duncan Parry |
UK PPC: Is Microsoft Distracted in Paid Search? Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers? |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
InternetNews
September 15, 2010 |
Bing's Share of Search Market Passes Yahoo Microsoft's Bing search engine jumped slightly ahead of Yahoo to gain second place in the U.S. for the first time. There was little change at the top spot however |
InternetNews
February 18, 2010 |
Yahoo, Microsoft Finally Begin Search Integration Having achieved regulators' sign-off in the EU and U.S., the two companies now begin the process of having Bing take over Yahoo's searches. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
Search Engine Watch
March 2, 2011
Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. |
InternetNews
January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal. |
InternetNews
August 25, 2010 |
Microsoft Finalizes Yahoo Search Integration With the integration of the engineering platforms complete, Microsoft will handle Yahoo search queries in the United States and Canada, while Yahoo wants the world to know that it hasn't given up on the search game. |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe. |
InternetNews
November 17, 2009 |
Microsoft, Google Put the Squeeze on Yahoo Google keeps making headway, while Bing and Yahoo are still battling it out. |
Search Engine Watch
August 30, 2010
Bas van den Beld |
Yahoo's Split Personality: Let's Help Them Out Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? |
Search Engine Watch
July 31, 2009
Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? |
Search Engine Watch
September 15, 2010
Jeremy Hull |
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. |
Search Engine Watch
March 24, 2011
Adaline Lau |
If Yahoo Exits Japan, How Will it Impact Search Marketers? Assessing whether business will go on as usual for marketers and users. |
Search Engine Watch
April 15, 2010
Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. |
InternetNews
August 13, 2009 |
Bing's Growth Surprises in July Every little gain helps grow Bing's market share. |
InternetNews
September 22, 2009 |
Bing Takes a Little Bite Out of Google Microsoft's slow-but-sure approach to the search engine market seems to be paying off, new data suggest. |
CRM
January 24, 2011
Dettmann & Kalkofen |
New Year, New SEO Rules Big changes influence how digital marketers do business. |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
The Motley Fool
June 18, 2009
Rick Aristotle Munarriz |
Alarm Bells Ring Over Bing Microsoft is turning heads in search, as it's new Bing search engine continues to grow its audience. |
Search Engine Watch
June 11, 2009
Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. |
PC Magazine
September 1, 2009
Albanesius & Hachman |
Taking on Google Can Microsoft and Yahoo finally topple the search giant? |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
August 27, 2010 |
Bing, Yahoo Post Modest Gains in Search Share Microsoft and Yahoo managed to eke out small gains in overall search traffic in July but the modest improvement belies bigger issues for both companies. |
The Motley Fool
October 1, 2009
Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch. |
InternetNews
October 1, 2009 |
Bing Loses a Point in September Searches According to StatCounter, it was the first decline since Bing launched in June. |
InternetNews
July 22, 2010 |
Microsoft Begins Yahoo Search Integration As it looks to narrow the gap with market leader Google, Microsoft has begun testing its search engine technology on Yahoo's sites and plans to begin transitioning advertisers later this summer. |
Search Engine Watch
August 21, 2009
Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
| AskMen.com |
Is Bing Really Better? A closer look reveals why loyal Yahoo users may not end up happy with the deal which calls for Bing to replace Yahoo Search. |
InternetNews
January 15, 2010 |
Bing's Search Share Edges Up, Yahoo Down Microsoft might be encouraged by the latest market share figures, but what about Google? |
The Motley Fool
September 3, 2010
Manikandan Raman |
Trouble Ahead for Yahoo!, Microsoft Alliance in Asia What will the Yahoo!-Microsoft team-up mean for search? |
InternetNews
May 11, 2010 |
Yahoo Search Gets a Lift in April Latest figures from comScore suggest significant gain in market share for Yahoo search, but analysts are quick to point out that definitional changes accounted for much of the fluctuation. |
InternetNews
July 10, 2009
Stuart J. Johnston |
Bing Continues Growth Though Gains Are Small Microsoft search pulled ahead of Yahoo twice in June, if only briefly. |
Search Engine Watch
April 1, 2011
John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. |
Information Today
July 9, 2015 |
Yahoo Tests Use of Google Search Results According to a Search Engine Land article, Yahoo is testing the use of Google's results for its own search engine. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
InternetNews
July 15, 2009 |
Bing Gets Slight Search Ratings Bounce The latest comScore search rankings show Microsoft's Bing search engine is making a little headway in its battle with market leaders Google and Yahoo based on results for June. |
InternetNews
June 3, 2010 |
Bing Gains Ground But Google Reigns Supreme A year after its launch, Microsoft's search engine Bing has managed to carve out a modest 3.5 percent foothold in the search market while Google commands nearly 90 percent. |
InternetNews
March 16, 2010 |
Bing Continues to Gain Share The Nielsen Company's latest search numbers show Bing's market share still growing, but is Microsoft finally starting to take a bite out of Google's share of the pie? |
InternetNews
December 4, 2009 |
Microsoft and Yahoo Sign on the Dotted Line Microsoft and Yahoo quietly announced Friday that they have finally signed off on their landmark search in exchange for ad revenues deal. |
Search Engine Watch
February 4, 2011
John Lee |
Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. |
InternetNews
August 18, 2009 |
Bing's Growth Pulled Down Yahoo in July: Report Microsoft's new search engine is slowly making headway, but not so much against Google, comScore found. |
