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Search Engine Watch February 4, 2011 John Lee	Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI.
Search Engine Watch May 12, 2008 David Szetela	Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well.
Search Engine Watch October 29, 2009 Melissa Mackey	Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how.
Search Engine Watch April 1, 2011 John Lee	5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.
Search Engine Watch February 2, 2011 Duncan Parry	UK PPC: Is Microsoft Distracted in Paid Search? Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers?
Search Engine Watch April 15, 2010 Melissa Mackey	Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers.
Search Engine Watch June 11, 2009 Melissa Mackey	Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name.
Search Engine Watch September 15, 2010 Jeremy Hull	Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers.
Search Engine Watch March 23, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
Search Engine Watch July 21, 2010 Joseph Kerschbaum	Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
Search Engine Watch July 29, 2009 Kevin Newcomb	Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch.
Search Engine Watch June 22, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 3 An in-depth look at two special considerations that will help you get the most out of your Microsoft adCenter account campaigns.
Search Engine Watch July 14, 2008 David Szetela	Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.
Search Engine Watch December 17, 2010 Melissa Mackey	Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns.
Search Engine Watch February 8, 2011 Kyle Costello	3 Key Differences Between adCenter & AdWords Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three key differences in mind when managing paid search campaigns in the new, consolidated marketplace.
Search Engine Watch April 15, 2011 Joseph Kerschbaum	Inside the adCenter Quality Score -- Or Should We Call It Competitive Score? Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings.
Search Engine Watch April 27, 2011 Duncan Parry	Does Anybody Care About the Search Alliance in Europe? For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why.
Search Engine Watch October 12, 2010 Jeremy Hull	3 adCenter Optimization Tips It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to get the most out of it for the upcoming holiday season and beyond.
Search Engine Watch July 23, 2010 John Lee	Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch March 17, 2009 Carrie Hill	Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell.
Search Engine Watch October 4, 2010 Greg Habermann	How to Transition your Yahoo PPC Account to MSN adCenter A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter.
Search Engine Watch May 25, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 2 Google AdWords offers a multitude of targeting options that savvy advertisers should take full advantage of, including network targeting, device targeting, and geo-targeting.
Search Engine Watch October 15, 2010 John Lee	It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score.
Search Engine Watch September 2, 2010 Melissa Mackey	PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch November 24, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing.
Search Engine Watch December 21, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions.
Search Engine Watch May 28, 2010 John Lee	Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success.
Search Engine Watch November 1, 2010 Greg Habermann	MSN adCenter vs. Google AdWords - Comparison Chart If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
InternetNews September 3, 2010	Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October.
Search Engine Watch March 18, 2011 Joseph Kerschbaum	New Features Coming to adCenter -- Including Quality Scores There are some great changes coming to the adCenter platform. These new features will streamline the management of adCenter accounts and make life better for search marketers.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
Search Engine Watch March 16, 2009 Ron Jones	Setting up PPC Campaigns 101, Part 1 Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
Search Engine Watch November 29, 2010 Greg Habermann	Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
InternetNews October 28, 2010	Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch December 20, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2 There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call.
Search Engine Watch October 27, 2010 Jonathan Allen	Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.
Search Engine Watch October 16, 2009 Marc Poirier	Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines.
Search Engine Watch May 3, 2011 Jason Tabeling	Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
Search Engine Watch February 14, 2011 Jeremy Hull	Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch May 13, 2010 Melissa Mackey	Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product.
Search Engine Watch March 30, 2011 Duncan Parry	Easier Negative Keyword Management in AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.