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InternetNews
October 28, 2010 |
Microsoft, Yahoo Complete Paid-Search Transition Microsoft's Bing search engine is now powering all paid searches on Yahoo's platform, in accordance with the scheduled timeframe.   |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
InternetNews
May 14, 2010 |
Yahoo Fields Concerns Over Microsoft Ad Switch Yahoo seeks to answer questions of advertising partners concerned with the transition to Microsoft's adCenter once the companies' search partnership is completed. |
InternetNews
May 10, 2010 |
Yahoo, Microsoft Ready Search Ad Integration Ad customers get some early details on migration. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
InternetNews
September 15, 2010 |
Bing's Share of Search Market Passes Yahoo Microsoft's Bing search engine jumped slightly ahead of Yahoo to gain second place in the U.S. for the first time. There was little change at the top spot however |
The Motley Fool
August 25, 2010
Jijo Jacob |
Has Yahoo! Finally Found the Ideal Search Engine? Yahoo! and Microsoft team up against search giant Google. |
InternetNews
August 25, 2010 |
Microsoft Finalizes Yahoo Search Integration With the integration of the engineering platforms complete, Microsoft will handle Yahoo search queries in the United States and Canada, while Yahoo wants the world to know that it hasn't given up on the search game. |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
InternetNews
February 18, 2010 |
Yahoo, Microsoft Finally Begin Search Integration Having achieved regulators' sign-off in the EU and U.S., the two companies now begin the process of having Bing take over Yahoo's searches. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
Search Engine Watch
June 18, 2010
Frank Watson |
Yahoo, Microsoft Search Alliance Explained Latest info on PPC account transition for advertisers, including timeline, benefits, and options. |
InternetNews
September 11, 2009 |
DoJ Scrutinizing Yahoo's Microsoft Deal Will Microsoft and Yahoo be able to jump through the Justice Department's antitrust hoops? |
The Motley Fool
September 3, 2010
Manikandan Raman |
Trouble Ahead for Yahoo!, Microsoft Alliance in Asia What will the Yahoo!-Microsoft team-up mean for search? |
Search Engine Watch
July 21, 2010
Joseph Kerschbaum |
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts. |
InternetNews
November 17, 2009 |
Microsoft, Google Put the Squeeze on Yahoo Google keeps making headway, while Bing and Yahoo are still battling it out. |
Search Engine Watch
October 4, 2010
Greg Habermann |
How to Transition your Yahoo PPC Account to MSN adCenter A simple walk-through guide for PPC advertisers transitioning from Yahoo Search Marketing to Microsoft adCenter. |
PC Magazine
September 1, 2009
Albanesius & Hachman |
Taking on Google Can Microsoft and Yahoo finally topple the search giant? |
InternetNews
February 13, 2008 |
Major Yahoo Investor Urges Microsoft to Raise Offer While Yahoo may have few options left, Legg Mason says Microsoft is undervaluing the company. |
InternetNews
August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. |
Search Engine Watch
March 2, 2011
Matt Lawson |
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are performing. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
Search Engine Watch
February 2, 2011
Duncan Parry |
UK PPC: Is Microsoft Distracted in Paid Search? Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers? |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
Information Today
July 9, 2015 |
Yahoo Tests Use of Google Search Results According to a Search Engine Land article, Yahoo is testing the use of Google's results for its own search engine. |
InternetNews
September 22, 2009 |
Bing Takes a Little Bite Out of Google Microsoft's slow-but-sure approach to the search engine market seems to be paying off, new data suggest. |
Search Engine Watch
August 30, 2010
Bas van den Beld |
Yahoo's Split Personality: Let's Help Them Out Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? |
InternetNews
February 19, 2008 |
Gates: Search a Priority Even if 'Very Fair' Bid Fails Online search will remain a focus for Microsoft as the standoff continues over its proposed acquisition of Yahoo. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
The Motley Fool
October 14, 2010
Carl Bagh |
AOL Eyes Yahoo!: A Case of Jonah Swallowing the Whale What would be in it for Yahoo!? |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
InternetNews
April 20, 2011 |
Yahoo Q1 Results Impacted by Microsoft adCenter Yahoo's partnership with Microsoft isn't moving as fast as Yahoo would like. |
InternetNews
May 11, 2010 |
Yahoo Search Gets a Lift in April Latest figures from comScore suggest significant gain in market share for Yahoo search, but analysts are quick to point out that definitional changes accounted for much of the fluctuation. |
Search Engine Watch
December 9, 2010
Jason Tabeling |
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition. |
InternetNews
January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal. |
InternetNews
December 4, 2009 |
Microsoft and Yahoo Sign on the Dotted Line Microsoft and Yahoo quietly announced Friday that they have finally signed off on their landmark search in exchange for ad revenues deal. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
The Motley Fool
June 18, 2009
Rick Aristotle Munarriz |
Alarm Bells Ring Over Bing Microsoft is turning heads in search, as it's new Bing search engine continues to grow its audience. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
Search Engine Watch
August 21, 2009
Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Search Engine Watch
March 24, 2011
Adaline Lau |
If Yahoo Exits Japan, How Will it Impact Search Marketers? Assessing whether business will go on as usual for marketers and users. |
The Motley Fool
July 18, 2007
Mac Greer |
Fool Video: The Future of Yahoo! On the heels of its recent earnings, we ask what the future holds for Yahoo! Investors, take note. |
InternetNews
August 27, 2010 |
Bing, Yahoo Post Modest Gains in Search Share Microsoft and Yahoo managed to eke out small gains in overall search traffic in July but the modest improvement belies bigger issues for both companies. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
April 14, 2008 |
Microsoft Prefers to Go It Alone With Yahoo: Source Microsoft still open to combined bids as multiple companies enter the fray. |
InternetNews
November 6, 2008
Kenneth Corbin |
Where's Yahoo Left After Google Breakup? With Yahoo's planned advertising partnership with Google now in tatters, industry observers are left wondering what happened - and what's next for the embattled Web pioneer. |
