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Search Engine Watch April 11, 2006 Chris Sherman	Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.
Search Engine Watch April 14, 2011 P.J. Fusco	Google's Panda Update + Social = New Enterprise SEM Opportunities The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
InternetNews August 24, 2005 Susan Kuchinskas	Battle for Search Share in Lower Tier The latest search engine share rankings show Google maintaining its lead over Yahoo, with upstarts gaining points.
Search Engine Watch February 7, 2007 Eric Enge	Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights.
Search Engine Watch May 5, 2005 Anne Kennedy	What Clicks with Web Searchers How do searchers find what they want online? Not the way most people might think, studies show. For example, more than 92 percent of searchers never use brand names as search terms.
Search Engine Watch March 7, 2011 Eli Goodman	Q&A Search: Who, What, Where, When, Why & How Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space.
Search Engine Watch September 13, 2010 Kaila Strong	Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).
Fast Company David Lumb	Google Is About to Optimize Search Results For Mobile -- Prepare Yourself According to Search Engine Land, mobile-friendly sites are going to rise to the top when users search from mobile devices.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
InternetNews December 14, 2004 Susan Kuchinskas	Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry.
Search Engine Watch January 24, 2006 Patricia Hursh	Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.'
Search Engine Watch May 24, 2006 Chris Sherman	The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign.
Search Engine Watch April 25, 2011 Garry Przyklenk	The Social Connection between Google Panda and Google +1 Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them.
Information Today March 3, 2011 Paula J. Hane	Search Quality, Content Farms, and Conspiracy Theories The blogosphere and media outlets have been abuzz lately with reports of low-quality search results from the major search engines.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Search Engine Watch November 5, 2010 Frank Watson	Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of.
Search Engine Watch January 24, 2005 Chris Sherman	Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results.
Search Engine Watch April 28, 2004 Chris Sherman	Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms.
Search Engine Watch April 8, 2008 Kevin Newcomb	Blended Search Results Change Searcher Behavior Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you're not yet optimizing your news, image, or video content, you need to start.
Search Engine Watch October 11, 2010 Eli Goodman	Universal Search: Not All Blends are Created Equal Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.
Pharmaceutical Executive November 1, 2008 Scott Wilson	All You Need to Know About SEO Today as never before, people are researching their health, their diseases, and their medications online. But although we see this shift of eyeballs to the Internet, drug marketing has been slow to follow.
Search Engine Watch September 14, 2004 Heather Lloyd-Martin	Delving Deep Inside the Searcher's Mind Industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking?" Their research unearthed some surprising results that will help site owners better understand their customers.
Search Engine Watch May 26, 2004 Gord Hotchkiss	Inside the Searcher's Mind: It's a Jungle in Here! What goes on in the mind of searchers? A research group set out to find the answers -- and came up with some interesting and surprising answers.
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Search Engine Watch June 3, 2003 Danny Sullivan	Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
Entrepreneur September 2005 Catherine Seda	The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Search Engine Watch May 15, 2008 Justilien Gaspard	Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne	Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
InternetNews August 14, 2009	Key to Bing Success: Breaking 'Google Habit'? comScore analysis finds 'lighter' searchers most likely to be pried away from reliance on Google for search.
InternetNews October 12, 2007 Stuart J. Johnston	Google's Global Reach is Ginormous ComScore study finds that, of 61 billion searches performed worldwide in August, Google handled 61 percent to Microsoft's 3.6 percent.
Search Engine Watch September 8, 2005 Patricia Hursh	Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit?
Search Engine Watch September 21, 2010 Eric Enge	Google Instant, SEO, and the Future of Search Eight ways Google Instant could impact search, search engine optimization, and PPC.
InternetNews January 2, 2008 Kenneth Corbin	November a Cool Month For Search Traffic With the volume of search queries down 5 percent, Google still manages to pull a little farther away from the competition.
Search Engine Watch July 5, 2005 Chris Sherman	Keeping an Eye on Google A new report offers fascinating, in-depth insights on how users interact with Google search results, based on studies using eye-tracking technology.
InternetNews August 2, 2005 Susan Kuchinskas	Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines.
Information Today Barbara Quint	Amazon Introduces New Web Search Engine Amazon.com's technical research subsidiary, A9, has released a new search engine that combines Google searching of the Web with searches of Amazon's own full-text collection of books and site information from Amazon's Alexa service.
Search Engine Watch January 31, 2007 Kevin Newcomb	Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader.
Searcher Howard S. Homan	Making the Case for Patent Searchers? What is a searcher and what do they do?
Search Engine Watch January 13, 2005 Chris Sherman	Yahoo & MSN Closing the Google Gap While Big G continues to maintain its leadership position in the eyes of web searchers, a new study finds that Yahoo, MSN Search and Ask Jeeves have all made significant improvements over the past year and are narrowing Google's mindshare advantage.
Search Engine Watch February 25, 2011 Dave Davies	Improve Your Organic Rankings With Google Places, Part 1 The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is important.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
InternetNews February 23, 2005	Yahoo Improves Its Images Enhancements to its image search include an increase in the image index.
Search Engine Watch June 15, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.
Search Engine Watch June 14, 2006 Grant Crowell	Understanding Searcher Behavior Searchers interact with search engines in a variety of ways, and understanding searcher behavior is an increasingly important aspect of effective search marketing.
InternetNews April 12, 2007 Nicholas Carlson	Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share.
Search Engine Watch February 14, 2007 John Tawadros	Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.
Search Engine Watch January 22, 2004 Chris Sherman	Google Alert Automatically Tracks Your Favorite Topics Google Alert lets you automate the process of running regular queries, sending you an email whenever any new content matching your query is added to the Google database.