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The Motley Fool
September 9, 2010
Balasubramanyam Seshan |
Google Challenges Microsoft, Yahoo With Instant Search Google's Instant Search may be an instant boost to its market share..   |
Search Engine Watch
September 9, 2010
John Lynch |
How Google Instant Search Will Impact Advertisers Google Instant search won't necessarily be the same boon for advertisers as it is for mobile users. |
Information Today
September 16, 2010
Greg R. Notess |
Google Instant: Interactive Searching One driving force behind Google's work on Instant is to help reduce the time it takes a user to enter a search. |
The Motley Fool
September 11, 2010
Wade Roush |
Google Instant Is Anything but a Time-Saver Search engine optimizers have some interesting thoughts about the probable repercussions of Google Instant. |
Search Engine Watch
December 14, 2010
Eric Enge |
SEO Planning for 2011 Highlights of the year that was in SEO, plus a look at what big changes we should expect in the new year. |
InternetNews
September 8, 2010 |
Whoosh! Google Instant Speeds Search Results Looking to extend its lead as the most popular search engine, Google launches new technology that provides results much quicker and right on the page before the full query has been typed. |
InternetNews
February 23, 2005 |
Yahoo Improves Its Images Enhancements to its image search include an increase in the image index. |
Search Engine Watch
Kevin Newcomb |
Where's Search Heading? Ask Yahoo's Chief Scientist Yahoo is taking a task-based approach to its search strategy, improving results to focus on the user's task stage, according to Andrew Tomkins, chief scientist for search at Yahoo. |
Search Engine Watch
March 8, 2011
Jason Tabeling |
Keyword Phrase Value: Click-Throughs vs. Conversions Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail terms are worth the effort. |
InternetNews
November 9, 2010 |
Google Equips Instant Search With Previews In the push toward faster, more relevant search results, Web giant Google has added image previews to its Instant search feature to give users a better sense what's waiting for them after the click. |
Search Engine Watch
February 7, 2007
Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
InternetNews
November 5, 2010 |
Google Instant Now Available for iPhone and Android The search advance Google introduced in September is now available for leading mobile devices. |
The Motley Fool
September 8, 2010
Anders Bylund |
Google Just Optimized Your Brain The search engine now knows what you're looking for before you finish telling it. |
Search Engine Watch
October 4, 2010
Paul Burani |
5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool. |
Search Engine Watch
February 23, 2011
John Lynch |
Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated. |
Search Engine Watch
April 15, 2010
Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
CRM
December 2010
Juan Martinez |
Google's Instant Ingratification What Google Instant means for the future of search engine optimization. |
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. |
The Motley Fool
September 19, 2005
Tom Taulli |
How Smart Is Yahoo! Search? Yahoo!'s Instant Search is cool, but that may not make much of a difference in the fight for dominance of the search space. |
Search Engine Watch
July 7, 2010
Alex Cohen |
3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results. |
Search Engine Watch
December 29, 2010
Horst Joepen |
2010 to 2011; What SEO's Have Seen, Learned And Can Look Forward To A summary of new SEO factors which came into play in 2010 and how they might play out in 2011. |
Search Engine Watch
December 8, 2008
Ron Jones |
Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project. |
Search Engine Watch
October 19, 2006
Brian Smith |
A Closer Look At Microsoft's Instant Answers A look at Microsoft's Live.com's Instant Answers. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
May 26, 2005
Sherman & Price |
Ask Jeeves Serves Up New Features Ask Jeeves is rolling out two new enhancements today that help searchers quickly focus queries and get direct answers to questions without using complex commands or advanced search tools. |
Search Engine Watch
September 7, 2010
Kristi Hines |
How to Find the Best Internal Site Pages Based on PageRank and Backlinks With this simple process, and two free tools, you can find the best pages on a website to get great links. |
InternetNews
September 13, 2010 |
Where Does Search Go After Google 'Instant'? Is Google's new search feature really that revolutionary? And if it does change the game, what's next? |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
InternetNews
October 15, 2010 |
comScore Search Ranks Hold, Turmoil Brews Latest rankings of the search market share from analytics firm comScore find Google, Yahoo and Microsoft with their positions essentially unchanged, but that's just the beginning of the story. |
Search Engine Watch
August 5, 2010
Melissa Mackey |
Modified Broad Match -- Broad Match as it Should Be You should be making extensive use of modified broad match in your PPC campaigns. And here's why. |
Search Engine Watch
February 15, 2011
Alex Cohen |
PPC vs. SEO: Paid Search as Your Organic Competitor The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense of organic listings. |
PC Magazine
November 16, 2004
Helen Bradley |
Understanding Queries and Reports Learn to extract your database information in the form you need. |
Search Engine Watch
November 10, 2010
Joseph Kerschbaum |
How General Keywords Can Influence Brand-Related PPC Purchases Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
The Motley Fool
March 24, 2011
Andrew Bond |
Yahoo! Searches for Better Results Yahoo!'s new search tool could enhance its core sites. |
Search Engine Watch
December 9, 2008
Carrie Hill |
PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts. |
Search Engine Watch
January 6, 2011
Thom Craver |
The Year in Search: A Recap of the Biggest Changes and A Look Ahead After an extremely busy year in the search world, where are we headed in 2011? |
Search Engine Watch
January 13, 2009
Mark Jackson |
Should Your SEO Strategy Target the Head or the Long Tail? If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. |
Search Engine Watch
May 24, 2006
Chris Sherman |
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. |
Search Engine Watch
April 20, 2010
Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
Search Engine Watch
January 24, 2006
Patricia Hursh |
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
September 30, 2010
Price Glomski |
Google Instant: How Does This Change Other Search Channels? Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise. |
Search Engine Watch
September 29, 2010
Adam Audette |
A Short Synopsis of Advanced SEO in Late 2010 Far from making search engine optimization irrelevant, Google Instant (and big changes like May Day and Caffeine) are fueling new growth, renewed interest, and in some cases, a big change in SEO strategy. |
Search Engine Watch
April 28, 2004
Chris Sherman |
Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. |
Search Engine Watch
April 11, 2006
Chris Sherman |
Searcher Behavior Research Update Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers. |
Search Engine Watch
April 1, 2011
John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. |
Search Engine Watch
June 30, 2009
Eric Enge |
Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
