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Search Engine Watch November 3, 2010 Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. |
Search Engine Watch September 29, 2008 David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch August 23, 2010 Jeremy Hull |
What's the Value of a Paid Search Impression? Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. |
Search Engine Watch October 6, 2008 David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch November 10, 2010 Joseph Kerschbaum |
How General Keywords Can Influence Brand-Related PPC Purchases Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance. |
Search Engine Watch January 23, 2009 David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
Search Engine Watch March 18, 2010 Melissa Mackey |
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. |
Search Engine Watch May 26, 2010 Joseph Kerschbaum |
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. |
Search Engine Watch May 24, 2006 Chris Sherman |
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. |
Search Engine Watch June 22, 2009 Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Search Engine Watch October 13, 2008 David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
Search Engine Watch August 20, 2010 John Lee |
Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. |
Search Engine Watch April 20, 2011 Marc Poirier |
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. |
Search Engine Watch September 15, 2008 David Szetela |
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. |
Search Engine Watch June 23, 2009 Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch April 19, 2011 Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. |
Search Engine Watch December 17, 2010 Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch May 13, 2010 Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Search Engine Watch June 9, 2010 Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
Search Engine Watch January 12, 2011 Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
Search Engine Watch May 10, 2011 Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
Search Engine Watch May 2, 2011 John Lee |
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. |
Search Engine Watch July 20, 2010 Adam Goldberg |
What's the 'A' In CPA For Display? With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. |
Search Engine Watch June 23, 2010 Joseph Kerschbaum |
How to Compare Your PPC Performance to Your Competitors Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await. |
Search Engine Watch August 18, 2004 Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Search Engine Watch September 21, 2010 Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
Search Engine Watch June 24, 2010 Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. |
Search Engine Watch May 7, 2008 Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Entrepreneur June 2006 Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Search Engine Watch February 8, 2011 Jason Tabeling |
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program. |
Search Engine Watch February 14, 2007 John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
Search Engine Watch May 6, 2010 Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch March 23, 2009 Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch October 28, 2010 Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
Search Engine Watch September 30, 2010 Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
Entrepreneur November 2003 Catherine Seda |
The ROI Treatment Get better results by creating an ROI model. |
Search Engine Watch March 10, 2011 Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. |
Search Engine Watch March 30, 2010 Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Search Engine Watch October 19, 2010 Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
Search Engine Watch September 22, 2008 David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
Search Engine Watch July 7, 2010 Alex Cohen |
3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results. |
Search Engine Watch July 23, 2010 John Lee |
Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. |
Search Engine Watch May 27, 2010 Jason Tabeling |
Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. |
Search Engine Watch May 12, 2008 David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
Search Engine Watch September 8, 2008 David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch November 14, 2008 Gregg Stewart |
Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. |
Search Engine Watch July 16, 2010 Frank Watson |
Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions. |
Search Engine Watch December 9, 2008 Carrie Hill |
PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts. |