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Search Engine Watch
November 3, 2010
Ryan Woolley
Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. mark for My Articles similar articles
Search Engine Watch
September 29, 2008
David Szetela
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. mark for My Articles similar articles
Search Engine Watch
August 23, 2010
Jeremy Hull
What's the Value of a Paid Search Impression? Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. mark for My Articles similar articles
Search Engine Watch
October 6, 2008
David Szetela
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. mark for My Articles similar articles
Search Engine Watch
November 10, 2010
Joseph Kerschbaum
How General Keywords Can Influence Brand-Related PPC Purchases Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance. mark for My Articles similar articles
Search Engine Watch
January 23, 2009
David Szetela
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. mark for My Articles similar articles
Search Engine Watch
March 18, 2010
Melissa Mackey
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. mark for My Articles similar articles
Search Engine Watch
May 26, 2010
Joseph Kerschbaum
How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. mark for My Articles similar articles
Search Engine Watch
May 24, 2006
Chris Sherman
The Value of Branded vs. Non-Branded Search Terms New research suggests that while branded search terms offer the highest conversion rates, non-branded terms can significantly impact the outcome of a paid search marketing campaign. mark for My Articles similar articles
Search Engine Watch
June 22, 2009
Ron Jones
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. mark for My Articles similar articles
Search Engine Watch
October 13, 2008
David Szetela
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? mark for My Articles similar articles
Search Engine Watch
August 20, 2010
John Lee
Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. mark for My Articles similar articles
Search Engine Watch
April 20, 2011
Marc Poirier
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. mark for My Articles similar articles
Search Engine Watch
September 15, 2008
David Szetela
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. mark for My Articles similar articles
Search Engine Watch
June 23, 2009
Carrie Hill
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? mark for My Articles similar articles
Search Engine Watch
April 19, 2011
Melissa Mackey
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. mark for My Articles similar articles
Search Engine Watch
December 17, 2010
Melissa Mackey
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. mark for My Articles similar articles
Search Engine Watch
May 13, 2010
Melissa Mackey
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. mark for My Articles similar articles
Search Engine Watch
June 9, 2010
Alex Cohen
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. mark for My Articles similar articles
Search Engine Watch
January 12, 2011
Greg Habermann
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. mark for My Articles similar articles
Search Engine Watch
May 10, 2011
Alex Cohen
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. mark for My Articles similar articles
Search Engine Watch
May 2, 2011
John Lee
Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. mark for My Articles similar articles
Search Engine Watch
July 20, 2010
Adam Goldberg
What's the 'A' In CPA For Display? With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. mark for My Articles similar articles
Search Engine Watch
June 23, 2010
Joseph Kerschbaum
How to Compare Your PPC Performance to Your Competitors Strategies for building traffic and expanding your reach with your PPC campaigns. Opportunities await. mark for My Articles similar articles
Search Engine Watch
August 18, 2004
Shari Thurow
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. mark for My Articles similar articles
Search Engine Watch
September 21, 2010
Adam Goldberg
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. mark for My Articles similar articles
Search Engine Watch
June 24, 2010
Jason Tabeling
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. mark for My Articles similar articles
Search Engine Watch
May 7, 2008
Eric Enge
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. mark for My Articles similar articles
Entrepreneur
June 2006
Catherine Seda
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. mark for My Articles similar articles
Search Engine Watch
February 8, 2011
Jason Tabeling
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program. mark for My Articles similar articles
Search Engine Watch
February 14, 2007
John Tawadros
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. mark for My Articles similar articles
Search Engine Watch
May 6, 2010
Marty Weintraub
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
March 23, 2009
Ron Jones
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. mark for My Articles similar articles
Search Engine Watch
January 28, 2011
Ryan Woolley
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. mark for My Articles similar articles
Search Engine Watch
October 28, 2010
Melissa Mackey
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. mark for My Articles similar articles
Search Engine Watch
September 30, 2010
Melissa Mackey
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. mark for My Articles similar articles
Entrepreneur
November 2003
Catherine Seda
The ROI Treatment Get better results by creating an ROI model. mark for My Articles similar articles
Search Engine Watch
March 10, 2011
Paul Burani
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. mark for My Articles similar articles
Search Engine Watch
March 30, 2010
Jeremy Hull
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. mark for My Articles similar articles
Search Engine Watch
October 19, 2010
Thi Thumasathit
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. mark for My Articles similar articles
Search Engine Watch
September 22, 2008
David Szetela
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. mark for My Articles similar articles
Search Engine Watch
July 7, 2010
Alex Cohen
3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results. mark for My Articles similar articles
Search Engine Watch
July 23, 2010
John Lee
Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. mark for My Articles similar articles
Search Engine Watch
May 27, 2010
Jason Tabeling
Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. mark for My Articles similar articles
Search Engine Watch
May 12, 2008
David Szetela
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. mark for My Articles similar articles
Search Engine Watch
September 8, 2008
David Szetela
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. mark for My Articles similar articles
Search Engine Watch
November 14, 2008
Gregg Stewart
Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. mark for My Articles similar articles
Search Engine Watch
July 16, 2010
Frank Watson
Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions. mark for My Articles similar articles
Search Engine Watch
December 9, 2008
Carrie Hill
PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts. mark for My Articles similar articles