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Search Engine Watch May 12, 2010 Bill Hunt |
Leveraging Baidu to Reach the Chinese Audience Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine. |
Search Engine Watch September 9, 2009 Andy Atkins-Kruger |
Why is Russia's Yandex the Fastest Growing Search Engine? Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology? |
Search Engine Watch October 14, 2009 Michael Bonfils |
Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now. |
Search Engine Watch September 16, 2009 Michael Bonfils |
Yandex -- the SEO Perspective Yandex understands Russia's market, its culture, and its language. It also stands to benefit from Russia's technical engineers who have been brilliantly keeping up and innovating the advancement of search technology. |
Search Engine Watch January 30, 2011 Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Entrepreneur March 2009 Amanda C. Kooser |
Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right. |
Search Engine Watch October 5, 2009 Ron Jones |
International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures. |
Search Engine Watch November 29, 2010 Ray "Catfish" Comstock |
The First Steps to High Rankings in Google The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target. |
Search Engine Watch June 30, 2010 Gareth Owen |
What's Next for Search, SEO? The way we use the web is changing. SEO teams may well need to ensure their skill-sets include a large degree of developer knowledge, specifically for ensuring websites are compatible with multiple devices. |
Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch December 29, 2010 Michael Bonfils |
International Search Marketing Year in Review & 2011 Preview Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011. |
The Motley Fool February 20, 2007 Jeremy MacNealy |
Fool on Call: Why Baidu Could Rule Japan, Too The search engine dominates the Chinese market, and it may find equal success just across the water. Investors, take note. |
Search Engine Watch October 6, 2010 Andy Atkins-Kruger |
Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch August 18, 2010 Michael Bonfils |
10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2. |
The Motley Fool July 13, 2005 Tom Taulli |
Is "Baidu" Chinese for "Google"? Baidu, China's search-engine upstart, prepares for an IPO. Baidu's business model allows advertisers to bid on keyword-search results. It's working quite well. |
BusinessWeek July 15, 2010 Bruce Einhorn |
Google Stays in China. And Baidu Keeps on Winning Chinese Internet giant Baidu has increased its share of the search business to 64 percent. |
Search Engine Watch January 18, 2006 Chris Sherman |
Study: Google #1 in China Despite trailing Chinese traffic leader Baidu, Google is rated the best search engine in China, according to new research from Keynote Systems. |
Search Engine Watch February 16, 2011 Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. |
The Motley Fool November 8, 2011 Keki Fatakia |
Baidu Explodes Again, in a Good Way Baidu beats expectations with an 89% jump in net income. |
The Motley Fool December 4, 2006 Rick Aristotle Munarriz |
Baidu Goes Big in Japan The Chinese search leader eyes Japan as its next growth market. Investors, take note. |
Search Engine Watch May 4, 2010 Ryan DeShazer |
4 Steps to B2B SEO Accountability There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives. |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
InternetNews October 12, 2007 Stuart J. Johnston |
Google's Global Reach is Ginormous ComScore study finds that, of 61 billion searches performed worldwide in August, Google handled 61 percent to Microsoft's 3.6 percent. |
Fast Company David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Search Engine Watch August 13, 2010 Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
Search Engine Watch December 24, 2010 Adaline Lau |
Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country. |
BusinessWeek September 10, 2007 Einhorn & Ji |
Deaf To Music Piracy Chinese search engines make it easy to steal Net tunes. |
Search Engine Watch September 3, 2010 Rob Chant |
Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. |
Search Engine Watch August 26, 2008 Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
The Motley Fool August 17, 2011 Rick Aristotle Munarriz |
Baidu Needs to Fight Back Baidu has a fire to put out. |
The Motley Fool July 6, 2011 Jonathan Chen |
Did Mr. Softy Just Become Relevant in Search Again? Baidu uses Bing, which is good news for Microsoft. |
The Motley Fool June 14, 2011 Rick Aristotle Munarriz |
4 Reasons to Buy Baidu Today Here are a few of the reasons to consider China's largest search engine at a time when investors aren't searching in China at all. |
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch March 31, 2010 Michael Bonfils |
Search Marketing in China, Now What? Chinese search engines, including Baidu, Google, Soso, Sogou, Bing, and Yahoo, present many SEO and PPC opportunities for international search marketers. Are you missing out? |
The Motley Fool July 19, 2011 Rick Aristotle Munarriz |
Baidu Sings a New Tune China's Baidu rolls out its legal music service. |
Search Engine Watch April 28, 2010 Michael Bonfils |
Targeting by Language or Country: What You Need to Know The benefits and challenges associated with international search targeting tactics. |
The Motley Fool January 25, 2007 Rick Aristotle Munarriz |
Dueling Fools: Baidu Bull Baidu isn't just getting lucky. If anything, it's giving the pros a decent shot to catch up every three months, and Wall Street is still coming up short. |
The Motley Fool June 12, 2009 Rick Aristotle Munarriz |
Baidu Is the New Google Baidu vs. Google: As big as Google is in most countries, it's a distant second in the world's most populous nation, where Baidu is the king of search engines. |
The Motley Fool June 30, 2011 Eric Bleeker |
Rising Stars Buy: Go With Google Its search business is strong, and getting stronger. |
The Motley Fool July 16, 2010 Jeremy Phillips |
Baidu Must Fix This or Die Baidu, the dominant Chinese search engine, is following a path dangerously close to Yahoo! of the mid-2000s. They must fix this or they face long-term market-share declines and eventual disruption by an existing player. |
The Motley Fool April 23, 2009 Rick Aristotle Munarriz |
Are Baidu's Second Chances Dwindling? One of Baidu's advertisers is taking China's leading search engine to court, accusing Baidu of blackballing the site after it dramatically lowered its marketing spend. |
Search Engine Watch May 1, 2011 Eric Enge |
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. |
Search Engine Watch June 10, 2008 Mark Jackson |
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis. |
AFP eWire October 20, 2008 Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Search Engine Watch June 2, 2010 Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
Search Engine Watch April 7, 2010 Kevin Gibbons |
How to Deal With Difficult SEO Clients Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. |
Search Engine Watch January 31, 2011 Ray "Catfish" Comstock |
10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need. |
Search Engine Watch February 19, 2011 Kristjan Mar Hauksson |
Top Level Trends of SEM Worldwide in 2010 and 2011 How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look. |