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Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.   |
The Motley Fool
March 28, 2011
Anders Bylund |
No Camera? You Can Still Post YouTube Videos! Who needs a camera when there are so many animation tools available for free? Google has a stranglehold on the personal video market and is only gripping it a little tighter today. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
InternetNews
December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
Fast Company
Pavithra Mohan |
Facebook Will Let You Bookmark Videos With "Watch Later" Button Facebook users will soon start seeing a "Watch Later" button when they hover over the upper-right-hand corner of a video, much like the one that's already offered on YouTube. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
August 24, 2011
Rich Smith |
Facebook Is No Google And Facebook's video player isn't a patch on YouTube. |
Fast Company
Ainsley O'Connell |
To Become A Grown-Up Business, YouTube Needs To Attract Grown-Up Viewers What in the world do grown-ups watch on YouTube? Not much, and that is a huge part of the reason the online-video platform remains unprofitable. |
Search Engine Watch
April 12, 2010
Bas van den Beld |
How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources. |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
Search Engine Watch
April 11, 2011
Greg Jarboe |
How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. |
CRM
April 2012
Judith Aquino |
Digital Media: How to Make Your Content Pop Online videos are drawing more eyeballs than ever before. Here's what marketers need to know. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
InternetNews
October 9, 2009
David Needle |
YouTube Hits a Billion Views, What's Next? The milestone speaks to the booming popularity of the video site even as Google struggles with revenue models. |
Fast Company
September 2010
Tina Dupuy |
2010's Most Imitated Web Businesses The Net is rife with the sincerest form of flattery. Facebook for movie fans? (Really?) Here are 2010's most-imitated Web businesses. Which copycats look like winners? |
Fast Company
Pavithra Mohan |
Facebook Follows Netflix's Lead With Post-Play Videos Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site, sharing ad revenue with publishers. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
Search Engine Watch
April 26, 2011
Manny Rivas |
How to Find Active YouTube Community Members Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
Search Engine Watch
June 7, 2010
Bas van den Beld |
Search & Social Media in the Dutch Elections, Part 2: YouTube Holland's political candidates have embraced YouTube this election, but are they using it well to have real discussions with voters, or are they treating it like old media? |
Registered Rep.
July 6, 2012
Lauren Barack |
Lights, Camera, Action: YouTube Made Them Video Stars Financial advisors are tuning up their video skills and using YouTube to build branding, net clients and sell newsletters. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
The Motley Fool
October 9, 2008
Anders Bylund |
YouTube, the Moneymaker It sounds like an oxymoron, but now the site can make money for Google and its partners alike, by helping other companies advertise their wares. |
The Motley Fool
December 6, 2006
Rick Aristotle Munarriz |
YouTube Saves the World Cottage industries, start your webcams. Innovative camcorder-wielders will be able to create their own brands with area reviews and critiques. It will be easier to get noticed on the local level over the landing page shuffle. |
CRM
December 2009
Jessica Tsai |
Video Is More Than Viral Can you truly connect with customers through video? |
Search Engine Watch
February 10, 2011
Kaila Strong |
Social Lessons Learned on Super Bowl Sunday Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts. |
Fast Company
John Paul Titlow |
Facebook Just Made Life A Little Harder For Brands If your company sees a drop in Facebook activity in the coming weeks, you can blame the latest news feed algorithm update. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
InternetNews
March 9, 2011 |
Facebook Movie Rental to Be a Box Office Smash? The first-ever VOD movie service at Facebook could roll with the momentum of several other trends to become a success, according to industry analysts. |
InternetNews
July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Fast Company
April 1, 2011
Leah Fabel |
The Business of Facebook After all its maneuverings to get us to open up, the social-networking behemoth is expected to go public itself sometime this year. Here, a look at the numbers propelling its estimated $50 billion valuation. |
InternetNews
November 13, 2009 |
YouTube to Support High-Res 1080p Videos Bigger, clearer videos coming to YouTube as Google continues to tinker with monetization strategies. |
Entrepreneur
November 2007
Gwen Moran |
Bring Your Biz to YouTube Put YouTube to work promoting your business. |
Fast Company
Daniel Terdiman |
YouTube Adds VR To Its Android App YouTube wrote that it's now possible to watch VR videos -- which can provide an immersive, 360-degree view of a wide range of content -- via the Android app. |
The Motley Fool
October 9, 2009
Anders Bylund |
Where Does YouTube Go From Here? Google rips a page from the McDonald's playbook for YouTube's new logo and look. |
InternetNews
March 12, 2008
Kenneth Corbin |
YouTube APIs Coming to a Site Near You Google announced today that it is offering new application program interfaces, or APIs, that will enable developers to access the YouTube database and embed video content on their sites. |
