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June 2011
Leonard Klie |
Don't Forget the "C" in Social CRM Listening to customers should precede any foray into social media, the former leader of @ComcastCares advises   |
CRM
September 28, 2012
Mathias Kirchmer |
The Role of Social Media in BPM Initiatives Transparency, efficiency, and communication are key advantages in business process management. |
ONLINE
Jul/Aug 2010
Bonson & Flores |
Social Media Metrics and Corporate Transparency The concept of corporate dialogue in a web-dominated world presents information professionals with a new situation regarding corporate information. Social media encourages corporate transparency |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
Bank Technology News
January 2010
Michael Sisk |
Wells Fargo Hosts Mobile Monday Twitter is an intriguing customer communication channel, but its potential is uncertain and the rules of engagement are unclear. Experimentation will be needed to sort it out, and one recent test was Wells Fargo's "Mobile Monday." |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Bank Director
2nd Quarter 2011
Naomi Snyder |
Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook. |
CRM
February 2014
Leonard Klie |
10 Social Customer Service Tips New channel interactions don't have to be complicated. |
Job Journal
February 10, 2013 |
Social Media Savvy -- The New Job Search Skill Job-seeking methods have evolved along with technology, and employers are embracing social media websites to identify, research and hire candidates. If you don't have a social media presence, it's time to create one. |
Bank Technology News
May 2010
John Adams |
Citi Shoots For Warm And Fuzzy Citi has a new internally produced blog, designed to engage consumers with information about products, how those products can help customers, commentary on earnings statements from bank executives, and the institution's position on regulation and other issues. |
U.S. Banker
August 2010
Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach. |
AskMen.com
Eric Santos |
Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
Search Engine Watch
August 10, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
CRM
June 7, 2010
Carlos Diaz |
5 Things You Need from Your Community Management Platform Making conversations the center of innovation and business strategy. |
CRM
August 27, 2013
James Paterson |
Social CRM and the Legal Industry The payoff can be high for firms that embrace new technologies. |
CRM
December 2015
Leonard Klie |
Social Media Is Now a Viable Support Channel Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform |
U.S. Banker
October 2010
Matthew de Paula |
All About the Advice Citigroup's Women & Co. is selling a better future for women through a blend of financial literacy and social outreach. |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
Fast Company
Rebecca Greenfield |
The Latest Twitter Hack: Talking To Yourself As the service grew and progressed, Twitter's founders realized that conversationality was the site's biggest asset. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
June 16, 2011
Brittany Farb |
Meltwater Launches Buzz Engage Meltwater unveiled yesterday Buzz Engage, fusing the social CRM and business offerings it gained in its March acquisition of Jitterjam with the social media monitoring and analysis capabilities of its own Buzz solution. |
Inc.
July 2009
Lorien Gabel |
How Twitter Helps a CEO Run His Company Pingg's CEO praises the social networking tool Twitter for helping him gain feedback about his company. |
CRM
August 27, 2010
Teala Comer et al. |
6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence. |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
InternetNews
March 4, 2011
Paul Shread |
Salesforce Friends Facebook for Call Centers The SaaS giant adds support for Facebook to its Service Cloud 3 call center. |
Search Engine Watch
February 16, 2009
Ron Jones |
Social Media Marketing (SMO) 101, Part 1 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. |
InternetNews
June 17, 2010 |
Wrestling with Enterprise 2.0's ROI Is it possible to quantify the benefits of Enterprise 2.0 technologies? |
Commercial Investment Real Estate
Jan/Feb 2012
Dennis LaMantia |
Build Your Business Through Social Media Looking for new clients? You'll find them online. |
On Wall Street
Lim & Allen |
How to Amplify Your Social Media Efforts Good ideas are offered for reaching your potential online customers. |
Food Processing
November 2009
Erin Erickson |
Digital Viewpoint: Reach out and touch someone (online) Social media is paving the way for the food and beverage industry to get in touch with its consumers. |
InternetNews
September 1, 2009 |
Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month. |
Financial Advisor
March 2010
Joel P. Bruckenstein |
Beware The Pitfalls The advantages of social media for advisors are being trumpeted loudly, but the risks are heard less. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
CRM
July 2011
Paul Greenberg |
Never Underestimate the Power of Traditional Methods It's not the medium but, rather, how you use it to engage customers that counts. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
Bank Director
3rd Quarter 2009
Chris Costanzo |
Socal Media Savvy Banks have always thrived on word-of-mouth marketing. Social media sites just take it one giant step further. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
InternetNews
March 23, 2009
Alex Goldman |
Salesforce Taps Into Twitter Customer contact centers have moved far beyond the phone, says Salesforce, embracing Facebook, Twitter, and other Web applications. |
CRM
January 3, 2014
Matt Kearney |
Three Tips to Optimize Your Social Media Success Focus on the right channels to grow revenue and satisfy customers. |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
