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Search Engine Watch
February 24, 2011
Jacob Morgan |
External, Hybrid, and Internal Communities: Why You Should Care Exploring three social communities and some typical business problems that effective engagement can solve.   |
CRM
May 2014
Maria Minsker |
The 6 Types of Twitter Conversations Social Media Research Foundation takes a social snapshot. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM
June 16, 2011
Brittany Farb |
Meltwater Launches Buzz Engage Meltwater unveiled yesterday Buzz Engage, fusing the social CRM and business offerings it gained in its March acquisition of Jitterjam with the social media monitoring and analysis capabilities of its own Buzz solution. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
CRM
April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
HBS Working Knowledge
July 20, 2009
Sean Silverthorne |
Markets or Communities? The Best Ways to Manage Outside Innovation Embracing external innovators does not come naturally to most firms -- we don't have a course (yet) on this topic at HBS! But the CEO has to mandate this approach. No one organization can monopolize knowledge in any given field. |
HBS Working Knowledge
July 19, 2004
Beer, Eisenstat & Schrader |
Why Innovations Sit on the Shelf When organization can't capitalize on great ideas, the answer may have more to do with communication than inventiveness. The authors offer a four-point communication strategy to create an enterprise that can drive rapid innovation and compete on a global scale. |
CRM
June 2010
Juan Martinez |
Marketing to a Community Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging. |
CRM
July 16, 2013 |
Spredfast and Brandwatch Partner on Social Intelligence and Engagement Solution Joint customers can now leverage advanced social analytics to drive real-time engagement. |
Bank Technology News
January 2011
John Adams |
Customer Service Makes Him Smile Two years ago, Business Week called Frank Eliason "the most famous customer service manager in the U.S., possibly the world." Eliason recently joined Citi, and in this short interview discusses the bank's 2.0 social media strategy. |
Financial Planning
November 1, 2010
Carl Richards |
What I Am Real financial planning is about conversations. Smarter conversations. Meaningful conversations. It is about guiding people through the process of aligning their use of capital with their values. |
CRM
August 17, 2012
Dan Schleifer |
Extending the Definition of Social CRM Improving conversations should be a key element |
CRM
November 30, 2011
Judith Aquino |
Salesforce Takes Enterprise Social Media Marketing to the Cloud Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more |
CRM
October 15, 2015 |
Jive Releases Updated Jive-x Social Community Solution Latest release of Jive's external community solution extends the reach of communities and makes them more user-friendly. |
IndustryWeek
December 16, 2009 |
Unstructured Collaboration is Key to Increased Innovation and Business Agility in 2010 In 2010, manufactures will adopt social collaboration tools as they look to integrate social computing tools and platforms into their business processes, linking internal communities and external communities. |
CIO
February 28, 2012
Thom Singer |
How CIOs Can Make Time for Social Media A social media enthusiast gives busy executives tips for spending their time wisely on sites like LinkedIn and Twitter. |
CRM
October 11, 2013 |
LogMyCalls Releases Conversation Analytics Conversation Analytics tracks what happens on the call and extracts marketing and sales data. |
CRM
April 3, 2013 |
Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels. |
CRM
June 1, 2009
Jeremiah Owyang |
The 5 Phases of Social Experience The social Web is about to evolve - again. Are you ready to evolve, too? |
Commercial Investment Real Estate
Nov/Dec 2013
Gray & Ryan |
Hang Out with Google+ Many commercial real estate practitioners have been cautious about the role of social media in their marketing and business development efforts, particularly when considering less popular sites such as Google+. |
Search Engine Watch
August 3, 2009
Liana Evans |
Understanding Social Media Communities Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. |
CRM
June 26, 2010
Jamie Pappas |
Engaging the Internal Community How to drive adoption of social media at the enterprise level. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
Search Engine Watch
April 2, 2010
Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
Search Engine Watch
July 6, 2009
Liana Evans |
Customer Service in Social Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. |
Search Engine Watch
October 12, 2010
Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
CRM
June 2010 |
Crumbling into Communities Even as Facebook's membership nears the half-billion mark, your customers are splintering into thousands of other communities. Whether or not these groups are yours, you need to pay attention. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model. |
CRM
May 4, 2012
Leonard Klie |
Lithium Delivers Next-Generation Solution For Social Marketing Company re-imagines the brand-owned marketing community to drive traffic and conversion |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
Search Engine Watch
October 26, 2009
Liana Evans |
How to Earn Respect in Social Media Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. |
CRM
April 25, 2014
Rob Begg |
4 Social Selling Strategies for the Peak Sales Season and Beyond Provide quality content and nurture old and new prospects. |
IDB America
January 2006
Roger Hamilton |
Chico Mendes: Amazon Journey In tiny forest communities in the far western corner of the Brazilian Amazon, conversations often begin and end with the rubber tapper who rallied local communities and world opinion to the cause of protecting tropical forests and their inhabitants. |
Fast Company
December 2003
Bill Breen |
You Talking To Me? Talk is cheap? Think again. Here's how to make conversations count. |
CIO
September 30, 2008
Gary Beach |
Still Clueless When CIOs don't engage customers, companies lose. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
CRM
November 2011
Brittany Farb |
Social Media's Tough to Measure Current benchmarks are typically the wrong ones |
CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
Search Engine Watch
September 20, 2010
Jason Cormier |
The New Business Intelligence of Social Media Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI. |
CIO
August 24, 2009
Kim S. Nash |
Signs to Help You Know the Recovery Is Coming Tech stocks and customer tweets can tell you whether your market is recovering. Make sure you don't miss the signs. |
CRM
April 12, 2012
Judith Aquino |
Bazaarvoice Announces New Integrations, Product Capabilities New partnerships with Responsys and SAP and expanded social data offerings |
CRM
December 2015
Leonard Klie |
E-Commerce Gets Social Salesforce.com and SAP bring e-commerce capabilities to social communities |
Information Today
April 18, 2013 |
Publishers' Online Communities to Double by 2015 The number of publisher-owned online communities is set to more than double over the next 2 years, according to new research released April 17, 2013 by Publishing Technology at The London Book Fair. |
CRM
May 15, 2015
Leonard Klie |
Influitive Launches Communities for Advocacy-Driven Marketing Influitive Communities allows marketers to create active B2B communities across the Web. |
InternetNews
October 8, 2009 |
Enterprises Invest in Online Communities Deloitte study says most enterprises are committed to social media even though it's a challenge to make it pay off. |
CRM
June 22, 2012 |
Companies Are All Over Social Media U.S. companies are outpacing their European counterparts in social media presence. |
