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BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers.   |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
InsideFlyer
November 2010 |
60 Seconds with Co-founder and CEO of Topguest, Geoff Lewis CEO of Topguest, Geoff Lewis, about the program that allows members to earn loyalty points for checking in with a participating geo check-in app, including Facebook, Twitter, foursquare, Gowalla and Brightkite. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
CRM
October 2011
Leonard Klie |
Foursquare Searches for Revenue Streams The company plans to start charging merchants for customer data |
CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
Search Engine Watch
August 6, 2010
Michael Boland |
Mobile Local Search and the New Click Fraud Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
Search Engine Watch
June 11, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest (Part 2) Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. |
The Motley Fool
December 22, 2009
Tim Beyers |
This Is When I'll Buy OpenTable A site for booking social events isn't very social. Go figure. OpenTable has zero Web 2.0 partnerships. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
Search Engine Watch
October 25, 2010
Bas van den Beld |
Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
InternetNews
March 16, 2009
Kenneth Corbin |
Facebook Rolls Out Connect Sync Tool for iPhone New feature enables users to sync iPhone apps with Facebook network on the eve of Apple's highly anticipated software update. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
Fast Company
September 2013
Austin Carr |
Will Foursquare CEO Dennis Crowley Finally Get It Right? The struggles of the past year in particular have turned into not just a referendum on Foursquare's potential but on Crowley's tenure as CEO. |
U.S. Banker
May 2010
Bonnie McGeer |
Cost of Publicity for This Bank: $5 Utilizing social media websites and offering rewards for frequent customers, a bank in Brookfield, Wis., shows that low-budget marketing can yield high returns. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
Search Engine Watch
January 26, 2011
Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you. |
PC Magazine
December 1, 2009
Sean Ludwig |
Top 40 Free iPhone Apps We tracked down 40 great iPhone apps including utilities, games, and social networking services that don't cost a cent. |
Search Engine Watch
May 6, 2011
Michael Boland |
Checking Into the Future with Foursquare's Dennis Crowley The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. |
The Motley Fool
January 22, 2010
Tim Beyers |
BlackBerry's Biggest Problem If you're Research In Motion, you want developers of up-and-coming social apps like Foursquare to create code for your platform right away. You don't want to be in line behind Apple's iPhone and Google's Android. |
Wired
July 20, 2009
Douglas Quenqua |
Hotseat: The Creator of Facebook's Most Annoying App Explains Himself An interview with Tim O'Shaughnessy, creator of LivingSocial, Facebook's most-used and most-annoying application ever. |
PC Magazine
December 1, 2009 |
The Top 100 Free Apps For Your Phone Get the best free apps for your iPhone, BlackBerry, Android or almost any other phone with our hand-picked list. |
Fast Company
Chris Gayomali |
FYI: The New Foursquare App Will Track Your Location Even When Closed Foursquare revealed a splashy overhaul yesterday that transformed the location service into an app that serves up smart suggestions for your next meal. |
Fast Company
Christina Farr |
Report: Facebook Tested User Loyalty By Sabotaging Its Android App Facebook sometimes made its Android app crash for several hours over the course of several years. Facebook would then track these users to see if they kept returning to the app or gave up. |
InternetNews
August 21, 2009 |
Wherever You Are, There's Twitter Twitter is rolling out a new API that will enable users to tag tweets with latitude and longitude information, making it the latest to tap into the craze for location-based services. |
CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
PC World
October 26, 2007
Scott Spanbauer |
Give Your Facebook Page a Much-Needed Lift Transform your network to enhance your personal and professional life. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Fast Company
December 2009
Macsai & Wilson |
Facebook and Twitter Offer Businesses Opportunities and Challenges Facebook and Twitter offer businesses both opportunities and challenges around the world: About 60% of users are outside the United States. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
| Fast Company |
The World's Top 10 Most Innovative Companies in Social Media Ten companies that do well with social media from Twitter to Foursquare. |
The Motley Fool
May 30, 2011
Tim Beyers |
Oddly, Social Media Could Cripple Groupon Google and Facebook represent the biggest threats to Groupon. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
