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Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner.   |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Search Engine Watch
April 8, 2011
Michael Boland |
Q&A with Foursquare's Evan Cohen on Social, Local & Mobile Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals: a conversation with Foursquare GM Evan Cohen. |
Search Engine Watch
June 11, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest (Part 2) Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. |
CRM
October 2011
Leonard Klie |
Foursquare Searches for Revenue Streams The company plans to start charging merchants for customer data |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
Search Engine Watch
August 6, 2010
Michael Boland |
Mobile Local Search and the New Click Fraud Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." |
Fast Company
Chris Gayomali |
FYI: The New Foursquare App Will Track Your Location Even When Closed Foursquare revealed a splashy overhaul yesterday that transformed the location service into an app that serves up smart suggestions for your next meal. |
Fast Company
September 2013
Austin Carr |
Will Foursquare CEO Dennis Crowley Finally Get It Right? The struggles of the past year in particular have turned into not just a referendum on Foursquare's potential but on Crowley's tenure as CEO. |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
The Motley Fool
January 22, 2010
Tim Beyers |
BlackBerry's Biggest Problem If you're Research In Motion, you want developers of up-and-coming social apps like Foursquare to create code for your platform right away. You don't want to be in line behind Apple's iPhone and Google's Android. |
The Motley Fool
May 30, 2011
Tim Beyers |
Oddly, Social Media Could Cripple Groupon Google and Facebook represent the biggest threats to Groupon. |
CIO
November 28, 2011
Stephanie Overby |
AmEx Helps Customers Cash In On Foursquare Credit card issuer American Express looks to turn location-based social network Foursquare into a new revenue stream with cash incentives for customers. |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
CRM
March 2013
Judith Aquino |
Privacy Options Matter to Customers Companies need to offer alternatives or face the consequences. |
CRM
October 1, 2010
Lauren McKay |
What Will Become of the Web? The concept of augmented reality, such as location-based social networking service Foursquare, can and has been a reality for marketers. |
BusinessWeek
March 17, 2011
Stone & MacMillan |
Are Four Words Worth $25 Billion for Groupon? Inside Andrew Mason's plan to remake Groupon, fend off copycats, and change your spending habits forever. |
The Motley Fool
November 28, 2011
Tim Beyers |
Groupon Is Going Down -- Here's Why There's a good reason this company lost $19 billion in market value in five months. |
