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CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool.   |
U.S. Banker
May 2011
Bonnie McGeer |
Rethinking Rewards Designing an effective rewards program can be tricky. Even giving gifts can backfire if not done right, a study of bank customers shows. But notably, small surprise gifts can pay off in higher deposits. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
Search Engine Watch
October 25, 2010
Bas van den Beld |
Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
Inc.
December 1, 2009
Nitasha Tiku |
How to Boost Sales with Mobile Coupons New applications lets you send coupons to customers' cell phones. |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
PC Magazine
September 14, 2010
Lance Ulanoff |
Seven Deadly Twitter Sins Is there a right and wrong way to use Twitter? No, but these simple rules can help you avoid embarrassing pitfalls. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
InternetNews
June 12, 2009
Mike Elgan |
Is Twitter Dead? Who Killed It? Statistics about Twitter usage show a far different picture than the media hype suggests. Why did Twitter jump the shark? |
Fast Company
Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. |
CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
Investment Advisor
October 2009
Angela Herbers |
The Fast Track: An Odd Couple A young, driven partner was just what one advisor didn't know he needed. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
InternetNews
March 12, 2010 |
Twitter Takes Geo-Location Feature Live Now you can let the twitterverse know where you're tweeting from. But why? |
Search Engine Watch
November 19, 2010
Frank Watson |
Can Twitter Help Sell Cars and Other Big Ticket Items? There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter. |
InternetNews
August 21, 2009 |
Wherever You Are, There's Twitter Twitter is rolling out a new API that will enable users to tag tweets with latitude and longitude information, making it the latest to tap into the craze for location-based services. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
Search Engine Watch
March 30, 2009
Ron Jones |
Twitter 101, Part 1 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. |
InsideFlyer
November 2010 |
60 Seconds with Co-founder and CEO of Topguest, Geoff Lewis CEO of Topguest, Geoff Lewis, about the program that allows members to earn loyalty points for checking in with a participating geo check-in app, including Facebook, Twitter, foursquare, Gowalla and Brightkite. |
Search Engine Watch
March 31, 2009
Carrie Hill |
How SMBs Can Optimize their Social Networking Time, Part 1 Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have other work that needs to be done. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
Search Engine Watch
April 6, 2009
Ron Jones |
Twitter 101, Part 2 Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter. |
The Motley Fool
May 18, 2009
Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers. |
Search Engine Watch
November 3, 2010
Simon Heseltine |
Social Media in the NFL Twitter and Facebook are powerful social media marketing tools. A look at which teams are the contenders and pretenders in the National Football League. |
Bank Director
3rd Quarter 2009
Chris Costanzo |
Socal Media Savvy Banks have always thrived on word-of-mouth marketing. Social media sites just take it one giant step further. |
