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InternetNews September 18, 2009	Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
BusinessWeek March 10, 2011 Brad Stone	Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
Fast Company Pavithra Mohan	Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.
CRM February 21, 2012	SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
InternetNews November 10, 2010	Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features.
InternetNews November 23, 2009	Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
InternetNews March 20, 2006 David Miller	DoubleClick Swallows German Competitor DoubleClick has snapped up rival Falk eSolutions, an online ad delivery and marketing management solutions firm based in Germany, for an undisclosed sum.
InternetNews May 17, 2004 Janis Mara	DoubleClick Acquires Performics The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, putting it in head-to-head competition with ValueClick.
InternetNews January 29, 2004 Janis Mara	DoubleClick Beats Predictions, Raises 2004 Guidance The online ad technology provider appears to have recovered from the dot-com bust.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
Search Engine Watch February 2, 2011 Thi Thumasathit	The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio.
InternetNews October 5, 2009	Google Optimizes AdSense for Mobile Phones Google shows how serious it is about the future of mobile advertising as it introduces AdSense format for smartphones.
Fast Company April 2014 Om Malik	Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Entrepreneur May 2007 Catherine Seda	Visual Appeal How to add video to your site.
The Motley Fool April 22, 2004 Selena Maranjian	Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving.
InternetNews February 5, 2004 Zachary Rodgers	Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume.
InternetNews March 11, 2008	EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
Fast Company Pavithra Mohan	Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube.
Search Engine Watch January 28, 2011 Ryan Woolley	How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
The Motley Fool August 7, 2008 Anders Bylund	Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews September 27, 2007 Nicholas Carlson	Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition.
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
InternetNews March 2, 2004 Robyn Greenspan	Online Ads, E-marketing on Upswing The online ad industry experienced a rebound in 2003, with growth in impressions, rich media and e-mail click-through rates. However, with more ads in the market, response rates suffered.
Search Engine Watch April 10, 2008 Levy Cohen	Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
CRM August 23, 2011 Brittany Farb	Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
Fast Company Pavithra Mohan	AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers.
Search Engine Watch March 23, 2011 Melissa Mackey	A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.