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InternetNews February 22, 2010	Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews November 23, 2009	Google Snaps Up Display Ad Tech Firm Teracent Latest acquisition aims to bring machine learning to Google's growing display business.
BusinessWeek March 10, 2011 Brad Stone	Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
Search Engine Watch July 23, 2010 Marc Poirier	Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display.
InternetNews April 7, 2008 Kenneth Corbin	Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
Fast Company Pavithra Mohan	Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
Inc. September 2007 Sarah Goldstein	How I Did It: Mike Walrath, Founder, Right Media Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform.
InternetNews June 3, 2010	Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
The Motley Fool July 15, 2009 Anders Bylund	Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick.
The Motley Fool June 11, 2011 Wade Roush	Reports Say Google Wants to Buy Admeld Sounds like Google is out to acquire another advertising-technology software startup.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
Fast Company April 2008 Kate Rockwood	AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
InternetNews August 22, 2007 Susan Kuchinskas	Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company.
CRM February 21, 2012	SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.
Search Engine Watch February 10, 2010 Alex Cohen	The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
Search Engine Watch December 4, 2009 Frank Watson	It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
Fast Company Pavithra Mohan	Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens.
InternetNews April 9, 2008 Kenneth Corbin	Yahoo Acquires More Web Analytics Yahoo's latest ad-tech buy is aimed at improving analytics tools for advertisers.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews November 19, 2007 Kenneth Corbin	AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.
Fast Company April 2014 Om Malik	Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it.
InternetNews March 11, 2008 Kenneth Corbin	EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick.
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
Search Engine Watch March 2, 2011 Duncan Parry	Dear European Commission: Please Don't Ruin PPC While reading and answering the questions in the two documents my agency has received about the online advertising marketplace, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews December 8, 2009	Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.