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InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.   |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
InternetNews
November 9, 2009 |
Google Buys Mobile Ad Firm AdMob for $750M Google continues wireless push with deal to acquire firm specializing in mobile display ads. |
InternetNews
November 10, 2010 |
Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
The Motley Fool
August 2, 2006
Rick Aristotle Munarriz |
ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
February 19, 2010 |
Video Ads Coming to Android Mobile Applications After a successful rollout on the iPhone, iVdopia's mobile video advertising platform is now available to Android mobile devices. What kind of ads will emerge? |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
August 12, 2009 |
Smartphones Sales Up: iPhone Hot, Palm Pre Not Smartphones still stand out as fastest-growing segment in mobile with Apple shining in market share gains and Palm Pre lagging. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
InternetNews
September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
InternetNews
March 11, 2005
Susan Kuchinskas |
Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service. |
InternetNews
November 20, 2009 |
Google News Upgrade for iPhone, WebOS, Android Google refreshes its news aggregation service for popular smartphones. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
BusinessWeek
April 29, 2010
Peter Burrows |
Innovator: Omar Hamoui Hamoui created a way for advertisers to place targeted ads on mobile Web sites to reach the growing legion of smartphone users worldwide |
InternetNews
May 18, 2005
Susan Kuchinskas |
Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS. |
InternetNews
April 21, 2006
Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
InternetNews
August 3, 2010 |
Mobile Browsing Set to Go Beyond Smartphones Report says mobile browsing is evolving along different technological paths to accommodate both smartphones and lower-end mobile devices. |
Fast Company
April 2008
Kate Rockwood |
AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews
January 12, 2009
Judy Mottl |
Mobile Ads Find a Welcome on Smartphones Some stats say that iPhone, BlackBerry users are not averse to mobile marketing. |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
April 28, 2009
Michelle Megna |
iPhone Shopping Assistant Courtesy of Google Google's iPhone and Android Product Search apps come out as new research indicates smartphone users are ready to bargain-hunt. |
InternetNews
June 10, 2009
Michelle Megna |
Mobile Users Want Local Content Latest data supports local mobile content as emerging trend while smartphone sales show no sign of slowing down. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
The Motley Fool
October 22, 2007
Rick Aristotle Munarriz |
Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them. |
InternetNews
February 10, 2010 |
iPhone, Android Gain Share at Others' Expense Fresh data shows that sales of Apple's iPhone and Google's Android continue to soar while other smartphone makers like Research In Motion, Palm and Microsoft are struggling to keep pace. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
InternetNews
February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
InternetNews
March 14, 2008
Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
Search Engine Watch
February 20, 2009
Michael Boland |
Replicating the Web: Will Google Dominate Mobile Search? With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
