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HBS Working Knowledge
March 26, 2012
Carmen Nobel |
What Neuroscience Tells Us About Consumer Desire It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others.   |
CRM
July 2013
Eric Barkin |
The Prospects and Limitations of Neuromarketing Companies bring an emerging science to the art of marketing. |
HBS Working Knowledge
December 17, 2014
Carmen Nobel |
Neuroscience Marketing: Is the Product Worth the Price? Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. |
Popular Mechanics
November 2007
Jeff Wise |
Thought Police: How Brain Scans Could Invade Your Private Life In the past decade, a wave of researchers using scans has laid bare the rough schematics of how our brains handle fear, memory, risk-taking, romantic love and other mental processes. Soon, the technology could go even further, pulling back the curtain guarding our most private selves. |
Fast Company
August 8, 2011
Adam L. Penenberg |
NeuroFocus Uses Neuromarketing To Hack Your Brain Intel, PayPal, Pepsi, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done. |
Scientific American
August 2008
Gary Stix |
Can fMRI Really Tell if You're Lying? Will brain scans ever be able to tell if you're really being deceptive? |
IEEE Spectrum
August 2010
Mark Harris |
MRI Lie Detectors Can magnetic-resonance imaging show whether people are telling the truth? |
IEEE Spectrum
May 2012
Mark Anderson |
This Is Your Brain on fMRI The science of mind reading is further along than you might think |
Wired
May 19, 2008
Daniel Carlat |
Brain Scans as Mind Readers? Don't Believe the Hype Can Spect scans of the brain really show our mind in action, or are we allowing ourselves to be seduced by images that may actually tell us very little? |
BusinessWeek
April 19, 2004
Joan O'C. Hamilton |
Journey To The Center Of The Mind "Functional" MRI is yielding a clearer picture of what thoughts look like |
IEEE Spectrum
May 2013
Eliza Strickland |
A Wiring Diagram of the Brain Advances in medical imaging allow the Human Connectome Project to map neural connections |
BusinessWeek
July 23, 2007
Jena McGregor |
The Business Brain In Close-Up Can neuroscience offer insights into the 'soft' art of leadership? |
Popular Mechanics
June 1, 2009
Joe Pappalardo |
Brain Man: Questions for Neuroergonomics Expert Raja Parasuraman It's a merger of neuroscience, the study of the brain, with ergonomics, the study of how to design systems and technologies to be more compatible with what we know about human capabilities and limitations. |
InternetNews
October 16, 2008
Kenneth Corbin |
Point, Click, Save Your Brain New study suggests link between Internet activity and mental acuity. |
The Motley Fool
December 7, 2011
John Maxfield |
Profiting From the Irrationality of Others Humans do not behave rationally -- in fact, many times, they behave irrationally. Would knowing this change your investment strategies? |
Wired
August 2001
Jennifer Kahn |
Let's Make Your Head Interactive The Human Brain Project is combining wet anatomy with next-gen scanning, imaging, and networking to give neuroscience a revolutionary new tool -- the globally accessible online mind... |
Inc.
September 1, 2002
Thea Singer |
The Innovation Factor: Your Brain on Innovation Want to know what makes a creative genius tick? Neuroscience gives us some clues. |
Salon.com
September 30, 2002
Matthew Blakeslee |
Madison Avenue and your brain New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on. |
HBS Working Knowledge
February 11, 2013
Carmen Nobel |
Neuroeconomics: Eyes, Brain, Business Economists have been paying increasing attention to how the brain works. Christine Looser discusses her research on how the brain detects aliveness and the possible implications for organizations and advertisers. |
Wired
October 2004
Jennifer Kahn |
If You Secretly Like Michael Bolton, We'll Know A proud nerd puts her prefrontal cortex on the line to discover why brain mapping is the new trend spotting (and the hottest trend in brain science). |
Wired
January 2006
Steve Silberman |
Don't Even Think About Lying How brain scans are reinventing the science of lie detection. |
Scientific American
April 2007
Michael Shermer |
Free to Choose The neuroscience of choice exposes the power of ideas. |
Entrepreneur
January 2006
Mark Henricks |
Gray Matters As science unlocks more and more of your brain's secrets, learn how harnessing the power of your greatest asset can create a more productive, more persuasive, more competitive business. |
Fast Company
August 2004
Linda Tischler |
The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too. |
Inc.
May 2009
Leigh Buchanan |
Charles Jacobs Goes Inside the Entrepreneur's Brain Leading corporate consultant, Charles Jacobs discusses how brain structure can impact business management. |
Teacher Magazine
May 2000 |
Brainiacs While fanfare may feed the egos of brain researchers, it worries them, too. According to some scientists, brain research is being oversimplified, misinterpreted, and, most troubling, misapplied. |
Wired
February 25, 2008
David Wolman |
A Researcher's Puzzles Point to the Differences in the Autistic Brain Some scientists are setting aside the assumption that autistic brains are defective and instead focusing on how the autistic brain is different. |
Food Processing
May 2011
Diane Toops |
Toops' Scoops: Scientific Proof that Food Addictions Exist When it comes to food addictions, there may be no clear line between addictive and normal responses - adding to the evidence that all "addictions" act on the same motivational system in the brain. |
HBS Working Knowledge
January 8, 2007
Jim Heskett |
Neuro Economics: Science or Science Fiction? The growing use of MRI (magnetic resonance imaging) devices for studying decision making means that in 2007 we may hear a number of striking conclusions based on studies involving a small number of brain scans. |
BusinessWeek
March 28, 2005
Peter Coy |
Why Logic Often Takes A Backseat By linking economic behavior to brain activity rather than rational decision-making, neuroeconomics may finally supply the model that knocks mainstream economics off its throne. |
BusinessWeek
November 8, 2004
Catherine Arnst |
Redefining Smart Jeff Hawkins tackles his greatest passion, the study of the brain, in his new book "On Intelligence: How a New Understanding of the Brain Will Lead to the Creation of Truly Intelligent Machines." |
Fast Company
October 19, 2011
Sara Cann |
Is Your Brain Wired To Take Risks? The split-second journey of a risk as it travels through the brain. |
PC Magazine
September 27, 2006 |
But Can It Flip People Off? This robotic hand can play against you in a game of rock-paper-scissors. |
Technology Research News
October 3, 2005
Eric Smally |
USC's Michael Arbib The Fletcher Jones Professor of Computer Science shares his views on trends in science and technology, his work, and the links between technology, neuroscience, and behavior. |
Wired
March 23, 2009
Jonah Lehrer |
Scientists Map the Brain, Gene by Gene I'm in the dissection room of the Allen Institute for Brain Science in Seattle, and the scientist next to me is in a hurry. |
Scientific American
July 2007
Michael Shermer |
The Prospects for Homo economicus A new fMRI study debunks the myth that we are rational-utility money maximizers. |
HBS Working Knowledge
November 5, 2014
James Heskett |
Are We Entering an Era of Neuromanagement? Will you be taking a brain-scan for your next job interview? What is the emerging world of neuromanagement and what does it mean? |
Fast Company
Belle Beth Cooper |
The Secret To Creativity, Intelligence, And Scientific Thinking Lots of great writers, artists and scientists have talked about the importance of collecting ideas and bits of knowledge from the world around us, and making connections between those dots. |
AskMen.com
Jonathan Harvey |
Improve Your Mind With Music Do you think it's possible to become smarter and think more clearly with music? Can someone become a more effective learner, reader and thinker without even breaking a sweat? |
PC Magazine
May 31, 2006
James Mielke |
Brain Training What do you get when you combine math, spartan graphics, a floating head, and almost nothing in the way of conventional game controls? Brain Age for Nintendo DS.... Top ten best-selling computer games... Gaming accessories...etc. |
Reason
February 2003
Ronald Bailey |
The Battle for Your Brain Science is developing ways to boost intelligence, expand memory, and more. But will you be allowed to change your own mind? |
American Family Physician
December 15, 2005
Meredith Desmond |
Quantum Sufficit - Just Enough Does having a better education help you sleep at night?... If it seems that men just aren't listening, there could be a physical explanation... Exercise in middle age may be the key to fighting Alzheimer's disease... etc. |
Wired
April 21, 2008
Eric Hagerman |
Don't Panic. It Makes You Stupid. Research finds that while a little nervousness can boost cognitive performance, periods of intense stress essentially turn us into Neanderthals. |
