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HBS Working Knowledge
December 17, 2014
Carmen Nobel |
Neuroscience Marketing: Is the Product Worth the Price? Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.   |
CRM
January 2010
Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target. |
Popular Mechanics
November 2007
Jeff Wise |
Thought Police: How Brain Scans Could Invade Your Private Life In the past decade, a wave of researchers using scans has laid bare the rough schematics of how our brains handle fear, memory, risk-taking, romantic love and other mental processes. Soon, the technology could go even further, pulling back the curtain guarding our most private selves. |
Fast Company
August 8, 2011
Adam L. Penenberg |
NeuroFocus Uses Neuromarketing To Hack Your Brain Intel, PayPal, Pepsi, Google, HP, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done. |
Salon.com
September 30, 2002
Matthew Blakeslee |
Madison Avenue and your brain New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on. |
Wired
August 2001
Jennifer Kahn |
Let's Make Your Head Interactive The Human Brain Project is combining wet anatomy with next-gen scanning, imaging, and networking to give neuroscience a revolutionary new tool -- the globally accessible online mind... |
Scientific American
August 2008
Gary Stix |
Can fMRI Really Tell if You're Lying? Will brain scans ever be able to tell if you're really being deceptive? |
BusinessWeek
April 19, 2004
Joan O'C. Hamilton |
Journey To The Center Of The Mind "Functional" MRI is yielding a clearer picture of what thoughts look like |
IEEE Spectrum
May 2012
Mark Anderson |
This Is Your Brain on fMRI The science of mind reading is further along than you might think |
IEEE Spectrum
August 2010
Mark Harris |
MRI Lie Detectors Can magnetic-resonance imaging show whether people are telling the truth? |
BusinessWeek
July 23, 2007
Jena McGregor |
The Business Brain In Close-Up Can neuroscience offer insights into the 'soft' art of leadership? |
IEEE Spectrum
May 2013
Eliza Strickland |
A Wiring Diagram of the Brain Advances in medical imaging allow the Human Connectome Project to map neural connections |
Wired
May 19, 2008
Daniel Carlat |
Brain Scans as Mind Readers? Don't Believe the Hype Can Spect scans of the brain really show our mind in action, or are we allowing ourselves to be seduced by images that may actually tell us very little? |
Wired
July 2005
Annalee Newitz |
The Coming Boom Big Pharma has made billions pumping up the male population. Now neuroscientists are reverse engineering the female orgasm. For women, excitement starts in the brain. |
Wired
January 2006
Steve Silberman |
Don't Even Think About Lying How brain scans are reinventing the science of lie detection. |
Popular Mechanics
June 1, 2009
Joe Pappalardo |
Brain Man: Questions for Neuroergonomics Expert Raja Parasuraman It's a merger of neuroscience, the study of the brain, with ergonomics, the study of how to design systems and technologies to be more compatible with what we know about human capabilities and limitations. |
InternetNews
October 16, 2008
Kenneth Corbin |
Point, Click, Save Your Brain New study suggests link between Internet activity and mental acuity. |
CRM
July 2013
Eric Barkin |
The Prospects and Limitations of Neuromarketing Companies bring an emerging science to the art of marketing. |
Teacher Magazine
May 2000 |
Brainiacs While fanfare may feed the egos of brain researchers, it worries them, too. According to some scientists, brain research is being oversimplified, misinterpreted, and, most troubling, misapplied. |
HBS Working Knowledge
February 11, 2013
Carmen Nobel |
Neuroeconomics: Eyes, Brain, Business Economists have been paying increasing attention to how the brain works. Christine Looser discusses her research on how the brain detects aliveness and the possible implications for organizations and advertisers. |
Fast Company
October 2008
Gregory Berns |
Neuroscience Sheds New Light on Creativity What neuroscience reveals about how to come up with new ideas. |
Inc.
September 1, 2002
Thea Singer |
The Innovation Factor: Your Brain on Innovation Want to know what makes a creative genius tick? Neuroscience gives us some clues. |
Wired
March 23, 2009
Jonah Lehrer |
Scientists Map the Brain, Gene by Gene I'm in the dissection room of the Allen Institute for Brain Science in Seattle, and the scientist next to me is in a hurry. |
Wired
October 2004
Jennifer Kahn |
If You Secretly Like Michael Bolton, We'll Know A proud nerd puts her prefrontal cortex on the line to discover why brain mapping is the new trend spotting (and the hottest trend in brain science). |
Entrepreneur
January 2006
Mark Henricks |
Gray Matters As science unlocks more and more of your brain's secrets, learn how harnessing the power of your greatest asset can create a more productive, more persuasive, more competitive business. |
HBS Working Knowledge
January 8, 2007
Jim Heskett |
Neuro Economics: Science or Science Fiction? The growing use of MRI (magnetic resonance imaging) devices for studying decision making means that in 2007 we may hear a number of striking conclusions based on studies involving a small number of brain scans. |
IEEE Spectrum
March 2011
Samuel K. Moore |
Teaching Machines About Madness Software rivals doctors at distinguishing among different kinds of depression and schizophrenia |
IEEE Spectrum
April 2008
Morgen E. Peck |
A Brainy Approach to Image Sorting DARPA project reads the brain waves of image analysts to speed up intelligence triage. |
Popular Mechanics
July 7, 2008
Erik Sofge |
For Future of Mind Control, Robot-Monkey Trials Are Just a Start A study in the journal Nature this spring all but confirmed the latest evolution in the hard-charging, heady field of cybernetics: Monkeys can control machines with their brains. |
Popular Mechanics
July 27, 2009
Joe Pappalardo |
Neuroscientist's Research Holds Clues About Short-Term Memory Last year, Raja Parasuraman was conducting a study of brain function among 650 participants at George Mason University in Virginia, when he stumbled across what he calls a "cognitive superstar." |
Scientific American
July 2007
Michael Shermer |
The Prospects for Homo economicus A new fMRI study debunks the myth that we are rational-utility money maximizers. |
Wired
February 25, 2008
David Wolman |
A Researcher's Puzzles Point to the Differences in the Autistic Brain Some scientists are setting aside the assumption that autistic brains are defective and instead focusing on how the autistic brain is different. |
Technology Research News
October 3, 2005
Eric Smally |
USC's Michael Arbib The Fletcher Jones Professor of Computer Science shares his views on trends in science and technology, his work, and the links between technology, neuroscience, and behavior. |
IEEE Spectrum
May 2009
Prachi Patel |
Laser Probes for Brain Experiments Laser-activated probes stimulate brain cells better, say scientists |
HBS Working Knowledge
November 5, 2014
James Heskett |
Are We Entering an Era of Neuromanagement? Will you be taking a brain-scan for your next job interview? What is the emerging world of neuromanagement and what does it mean? |
IEEE Spectrum
August 2008
Morgen E. Peck |
Brain-wave Test Challenges Vegetative-State Diagnosis Tests using an EEG have shown unexpected cortical functioning in vegetative patients. |
Popular Mechanics
March 2003
Paul Eisenstein |
World's Most Powerful Magnet The "magnetar," or magnetic neutron star known as Soft Gamma Repeater 1806-20, is the most powerful known magnetic object in the universe. While it's unlikely anything man-made will ever come close to the power of a magnetar, it's not for lack of trying. |
Bio-IT World
July 2005 |
DBS Model Full color illustrations of a deep brain stimulation system using a pulse generator in the chest and four electrodes in the brain. |
Science News
March 25, 2006 |
Digital Dissection The same medical technology used to image brain tumors and torn knee ligaments is taking the field of marine biology to a new dimension by allowing anyone with Internet access to examine fish as never before. |
Bio-IT World
October 2006
Catherine Varmazis |
Completion of Allen Brain Atlas Hailed as 'Epoch-Making' The Allen Brain Atlas is a Web-based, graphic 3-D database of the mouse brain that shows the location of expression sites of more than 21,000 genes at the cellular level. The completion of this database has important implications for research into neurological disorders that affect humans. |
PC Magazine
September 27, 2006 |
But Can It Flip People Off? This robotic hand can play against you in a game of rock-paper-scissors. |
The Motley Fool
August 30, 2007
Jack Uldrich |
Bill Gates Wants to Read Your Mind Computers may soon be able to respond to brain waves. If nothing else, this new technology should give Microsoft investors some interesting food for thought. |
Popular Mechanics
January 28, 2009
Andrew Moseman |
Fringe Fact v. Fiction: Could Your Brain Actually Turn to Goo? In its 12th episode, Fringe brought back one of the all-time greatest, grossest sci-fi horrors: Liquefied brains. |
PC Magazine
July 13, 2005
Sebastian Rupley |
Mind Meld: The First Computer-Based Human Brain Model IBM and researchers will collaborate to create the first complete computer-based model of a human brain. |
HHMI Bulletin
Aug 2011 |
Let's Get Small Tim Harris develops tools neuroscientists can use to measure the brain's activity, to give them a quantitative view inside the elaborate structure of the brain. |
PC Magazine
November 29, 2006 |
Brain Chip University of Washington researchers have demonstrated an implantable device in live animals that can record signals from one part of the brain and send the impulses to a different part of the brain. |
Inc.
May 2009
Leigh Buchanan |
Charles Jacobs Goes Inside the Entrepreneur's Brain Leading corporate consultant, Charles Jacobs discusses how brain structure can impact business management. |
BusinessWeek
November 8, 2004
Catherine Arnst |
Redefining Smart Jeff Hawkins tackles his greatest passion, the study of the brain, in his new book "On Intelligence: How a New Understanding of the Brain Will Lead to the Creation of Truly Intelligent Machines." |
IEEE Spectrum
January 2009
Douglas Heingartner |
Loser: Mental Block Emotiv says its game controller works at the speed of thought, but it doesn't |
Registered Rep.
August 1, 2005
Ruth Halcomb |
Tame Your Inner Lizard An interview with Terry Burnham, a former economist at Harvard who applies biology to the financial markets, says the problem is that the human brain was shaped in the Pleistocene era, back when humans had to forage for food, sabotaging our investing instincts. |
