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HHMI Bulletin
May 2012
Sarah C.P. Williams |
Hungry for Pleasure, Hungry for Food Our drive to eat can be based on physical hunger or desire. The two aren't as separate as once thought.   |
BusinessWeek
March 28, 2005
Peter Coy |
Why Logic Often Takes A Backseat By linking economic behavior to brain activity rather than rational decision-making, neuroeconomics may finally supply the model that knocks mainstream economics off its throne. |
Fast Company
October 2008
Gregory Berns |
Neuroscience Sheds New Light on Creativity What neuroscience reveals about how to come up with new ideas. |
Technology Research News
October 3, 2005
Eric Smally |
USC's Michael Arbib The Fletcher Jones Professor of Computer Science shares his views on trends in science and technology, his work, and the links between technology, neuroscience, and behavior. |
Scientific American
July 2007
Michael Shermer |
The Prospects for Homo economicus A new fMRI study debunks the myth that we are rational-utility money maximizers. |
CRM
January 2010
Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target. |
Psychology Today
Mar/Apr 2008
Karen Wright |
Consuming Passions Appetite may be the ultimate mind-body problem. Understanding the true nature of appetite is the only way to successfully obstruct it. |
IEEE Spectrum
May 2013
Eliza Strickland |
A Wiring Diagram of the Brain Advances in medical imaging allow the Human Connectome Project to map neural connections |
IEEE Spectrum
May 2012
Mark Anderson |
This Is Your Brain on fMRI The science of mind reading is further along than you might think |
The Motley Fool
February 17, 2011
Brad Hessel |
Can Behavioral Economics Boost Your Retirement Savings? Shaped by 190,000 years of pre-civilization experience, humans make bad long-term value choices -- but there's hope yet. |
CRM
July 2013
Eric Barkin |
The Prospects and Limitations of Neuromarketing Companies bring an emerging science to the art of marketing. |
Wired
August 2001
Jennifer Kahn |
Let's Make Your Head Interactive The Human Brain Project is combining wet anatomy with next-gen scanning, imaging, and networking to give neuroscience a revolutionary new tool -- the globally accessible online mind... |
Fast Company
Courtney Seiter |
How Our Brains Decide What We Share Online Google's Abigail Posner says we can't underestimate the importance of understanding the science of emotion in marketing. |
HHMI Bulletin
Winter 2013
Rabiya Tuma |
Sister Act As a systems neuroscientist, Yang Dan integrates functional studies in animals with computer programs, computational tools, and statistics. |
Popular Mechanics
November 2007
Jeff Wise |
Thought Police: How Brain Scans Could Invade Your Private Life In the past decade, a wave of researchers using scans has laid bare the rough schematics of how our brains handle fear, memory, risk-taking, romantic love and other mental processes. Soon, the technology could go even further, pulling back the curtain guarding our most private selves. |
