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Popular Mechanics November 2007 Jeff Wise |
Thought Police: How Brain Scans Could Invade Your Private Life In the past decade, a wave of researchers using scans has laid bare the rough schematics of how our brains handle fear, memory, risk-taking, romantic love and other mental processes. Soon, the technology could go even further, pulling back the curtain guarding our most private selves. |
HBS Working Knowledge December 17, 2014 Carmen Nobel |
Neuroscience Marketing: Is the Product Worth the Price? Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. |
BusinessWeek March 28, 2005 Peter Coy |
Why Logic Often Takes A Backseat By linking economic behavior to brain activity rather than rational decision-making, neuroeconomics may finally supply the model that knocks mainstream economics off its throne. |
The Motley Fool February 17, 2011 Brad Hessel |
Can Behavioral Economics Boost Your Retirement Savings? Shaped by 190,000 years of pre-civilization experience, humans make bad long-term value choices -- but there's hope yet. |
Finance & Development September 2009 Jeremy Clift |
Questioning a Chastened Priesthood A profile of psychologist Daniel Kahneman about the psychological research of economic science. |
CRM July 2013 Eric Barkin |
The Prospects and Limitations of Neuromarketing Companies bring an emerging science to the art of marketing. |
Wired August 2001 Jennifer Kahn |
Let's Make Your Head Interactive The Human Brain Project is combining wet anatomy with next-gen scanning, imaging, and networking to give neuroscience a revolutionary new tool -- the globally accessible online mind... |
IEEE Spectrum August 2010 Mark Harris |
MRI Lie Detectors Can magnetic-resonance imaging show whether people are telling the truth? |
IEEE Spectrum May 2013 Eliza Strickland |
A Wiring Diagram of the Brain Advances in medical imaging allow the Human Connectome Project to map neural connections |
BusinessWeek April 19, 2004 Joan O'C. Hamilton |
Journey To The Center Of The Mind "Functional" MRI is yielding a clearer picture of what thoughts look like |
Wired October 2004 Jennifer Kahn |
If You Secretly Like Michael Bolton, We'll Know A proud nerd puts her prefrontal cortex on the line to discover why brain mapping is the new trend spotting (and the hottest trend in brain science). |
HBS Working Knowledge January 8, 2007 Jim Heskett |
Neuro Economics: Science or Science Fiction? The growing use of MRI (magnetic resonance imaging) devices for studying decision making means that in 2007 we may hear a number of striking conclusions based on studies involving a small number of brain scans. |
Outside April 2009 Florence Williams |
This Is Your Brain On Adventure You stand on a 300-foot cliff and think, Mommy. Ted Davenport stands there and thinks, Sick air! The difference, neuroscientists are finding, may lie in the very anatomy of our minds. |
Scientific American July 2006 Michael Shermer |
The Political Brain A recent brain-imaging study shows that our political predilections are a product of unconscious confirmation bias. |
AskMen.com Chris Riddell |
Self-Esteem Study The new study is, if anything, a jumping-off point into a promising new world of psychiatry and social behavior. |
IEEE Spectrum May 2012 Mark Anderson |
This Is Your Brain on fMRI The science of mind reading is further along than you might think |
HBS Working Knowledge March 26, 2012 Carmen Nobel |
What Neuroscience Tells Us About Consumer Desire It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. |
Wired May 19, 2008 Daniel Carlat |
Brain Scans as Mind Readers? Don't Believe the Hype Can Spect scans of the brain really show our mind in action, or are we allowing ourselves to be seduced by images that may actually tell us very little? |
Scientific American April 2007 Michael Shermer |
Free to Choose The neuroscience of choice exposes the power of ideas. |
Wired January 2006 Steve Silberman |
Don't Even Think About Lying How brain scans are reinventing the science of lie detection. |
On Wall Street January 1, 2011 Lee Conrad |
Crossing From The Ivory Tower To The Office Tower Knowing what an investor wants and how his or her feelings color decision-making is becoming more crucial in the increasingly competitive world of attracting and retaining high-net-worth clients. |
The Motley Fool July 30, 2007 John Rosevear |
What to Do While the Market Tanks Strategies for getting through the latest market storm. Selling on market dips is usually a bad idea, even if it is human nature. |
Fast Company October 2008 Gregory Berns |
Neuroscience Sheds New Light on Creativity What neuroscience reveals about how to come up with new ideas. |
Wired July 2005 Annalee Newitz |
The Coming Boom Big Pharma has made billions pumping up the male population. Now neuroscientists are reverse engineering the female orgasm. For women, excitement starts in the brain. |
Chemistry World February 2006 Michael Gross |
Cupid's Chemistry Scientists are beginning to make some sense of romantic love through modern imaging techniques and a multidisciplinary approach involving geneticists, biochemists, anthropologists, psychologists, and others. |
PC Magazine September 27, 2006 |
But Can It Flip People Off? This robotic hand can play against you in a game of rock-paper-scissors. |
Financial Advisor June 2004 Harold Evensky |
Clients Misbehavin' Nobel laureate Daniel Kahneman, a psychologist at Princeton University, applies lessons from behavioral finance to client management and identifies several common mistakes individual investors are prone to make. |
Technology Research News October 3, 2005 Eric Smally |
USC's Michael Arbib The Fletcher Jones Professor of Computer Science shares his views on trends in science and technology, his work, and the links between technology, neuroscience, and behavior. |
Scientific American August 2008 Gary Stix |
Can fMRI Really Tell if You're Lying? Will brain scans ever be able to tell if you're really being deceptive? |
Salon.com September 30, 2002 Matthew Blakeslee |
Madison Avenue and your brain New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on. |
Wired February 25, 2008 David Wolman |
A Researcher's Puzzles Point to the Differences in the Autistic Brain Some scientists are setting aside the assumption that autistic brains are defective and instead focusing on how the autistic brain is different. |
Inc. May 2009 Leigh Buchanan |
Charles Jacobs Goes Inside the Entrepreneur's Brain Leading corporate consultant, Charles Jacobs discusses how brain structure can impact business management. |
Registered Rep. March 30, 2012 Anne Field |
Human Behavior A discipline combining economics and psychology, behavioral finance turns one basic tenet of economic theory -- that people make rational decisions when given the right information -- on its head. |
Popular Mechanics September 24, 2008 Kate Schweitzer |
Fringe's Brain Science Flirts with Facts in 3rd Episode This week's episode of J.J. Abrams' sci-fi hit Fringe was full of situations in need of a reality check. We check in with a neurologist to debunk more of the show's junk science. |
Entrepreneur July 2003 Scott Bernard Nelson |
Can't Win for Losing A mutual fund tax quirk limits your capital losses. |
HBS Working Knowledge November 5, 2014 James Heskett |
Are We Entering an Era of Neuromanagement? Will you be taking a brain-scan for your next job interview? What is the emerging world of neuromanagement and what does it mean? |
CRM January 2010 Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target. |
HBS Working Knowledge February 11, 2013 Carmen Nobel |
Neuroeconomics: Eyes, Brain, Business Economists have been paying increasing attention to how the brain works. Christine Looser discusses her research on how the brain detects aliveness and the possible implications for organizations and advertisers. |
Fast Company Chris Gayomali |
Do Brainpower Apps Really Make You Smarter? Along with Lumosity and CogniFit, Fit Brains Trainer is one of the key players in the market for cognitive-training platforms ostensibly designed to keep your mind sharp. |
Financial Advisor May 2005 C. Michael Carty |
Do Investors Make Rational Or Emotional Decisions? Behavioral finance looks to predict investor action. |
BusinessWeek September 25, 2006 Catherine Arnst |
Chicken Soup For The Aging Brain The disputed idea that mental exercise can turn back time has launched an industry. |
Popular Mechanics July 7, 2008 Erik Sofge |
For Future of Mind Control, Robot-Monkey Trials Are Just a Start A study in the journal Nature this spring all but confirmed the latest evolution in the hard-charging, heady field of cybernetics: Monkeys can control machines with their brains. |