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PC World
November 20, 2006
Yardena Arar |
Consumer Watch: Is That a Sales Pitch in Your Pocket? Get ready for the age of mobile marketing, coming soon to your cell phone.   |
U.S. Banker
April 2007
Karen Krebsbach |
Mobile Phone Texting Rings True for HSBC Need pinpoint accurate marketing, particularly to reach Generation Y? Banks are tiptoeing into the mobile-phone marketing waters. And soon, say observers, they'll be diving in more deeply. |
CRM
April 2015
Leonard Klie |
Text Takes Precedence as a Customer Service Preference A new generation of consumers prefers short message service to other ways to reach agents. |
U.S. Banker
July 2007
Joseph Salesky |
Mobile-Phone Banking: Coming to a Bank Near You The mobile phone is moving beyond voice communication and is poised to change the landscape with mobile banking. |
Pharmaceutical Executive
January 1, 2007
Nihal Mehta |
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Inc.
June 2004
Lora Kolodny |
112 Million Handsets Can't Be Wrong Welcome to the new frontier of direct marketing -- the cell phone. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CRM
August 1, 2007
Jessica Tsai |
iPhone: Friend or Foe? There are still many companies that aren't taking advantage of mobile marketing technology. Will high-end gadgets like the iPhone take mobile marketing to the next level? |
InternetNews
January 28, 2005
Tim Gray |
Yahoo Sending Search From PC to Phone Yahoo has rolled out a new tool that allows users to forward search information to their mobile phones. |
CRM
April 5, 2012 |
Clickatell Launches Mobile Marketing Platform for SMBs This web-based service features eight tools to reach today's mobile consumers. |
InternetNews
September 17, 2010 |
Study: Mobile Phone Users Largely Ignore Apps Pew Research Center study finds majority of cell phone owners don't bother using any of the apps embedded on them. |
InternetNews
September 8, 2010 |
Users Love, Loathe Their Cell Phones: Survey New survey says interruptions, spam and security holes are the unfortunate but acceptable side effects of relying more and more on mobile devices for work and leisure. |
CRM
December 5, 2011
Judith Aquino |
Leads360 Introduces New Automated Text Message Capabilities Leads360 added automated text messaging to its offerings, allowing sales associates to automate the process of composing and sending text messages via the SPAM-compliant Short Message Service protocol. |
CRM
December 1, 2006
Jessica Sebor |
Companies 2 Customers: ILU As text messaging becomes a hot direct marketing channel, marketers must be careful that the message is helpful, not harassing. |
InternetNews
October 7, 2004
Sean Michael Kerner |
Texting Your Google Search The company extends its reach to mobile users through SMS search service. |
PC World
June 20, 2007
Yardena Arar |
Phone Services Tame Voice Mail You have new ways to hear or read the messages that matter and skip those that don't. |
CIO
November 11, 2009
Jeremy Kirk |
New Markets: Apps That Use Your Phone to Fight Credit Card Fraud SMS service notifies customers when their cards are charged, helping them identify fraudulent transactions faster. |
Insurance & Technology
August 5, 2008
Nathan Conz |
Santam Launches Text-based Fraud Hotline Cape Town-based short-term insurer Santam launched a new fraud-reporting program that relies on SMS (short message service) text messaging. |
Entrepreneur
July 2004
Amanda C. Kooser |
You Can Take It With You Use your mobile phone even while abroad. |
AFP eWire
January 31, 2005 |
Next Big Fundraising Trend: Giving Through Your Cell Phone Donors will soon be able to make charitable gifts by using their cell phones to send text messages. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
CRM
January 10, 2014
Meredith Flynn-Ripley |
Texting, UC, and More: The Future of Business Communication Trends and predictions for 2014. |
Bank Technology News
December 2007 |
Mobile banking: Are Texting Services Here to Stay or Not? Text-message banking isn't considered a killer app, but qualifies as the easiest road to launching mobile financial services. |
CRM
July 16, 2015 |
CallFire Partners with Smart Advocate to Provide Text Messaging to Lawyers The integration allows lawyers to text clients with case updates. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
Bank Technology News
January 2010
Michael Sisk |
Texting The Call Center Many banks offer text-based alerts around account balances, but two-way interactions are generally limited to transactional information; and capabilities have not progressed much in the past year. Now there are signs that consumers are growing disenchanted. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
CIO
June 9, 2009
Gary Beach |
Text Messaging at Work Text messaging may drive top-line results, such as improving customer satisfaction. |
Entrepreneur
August 2007
Amanda C. Kooser |
Speech-to-Text Technology Your mobile phone voice mail is no longer restricted to living -- and expiring -- on your phone system. New services transform voice messages into text. |
InternetNews
July 8, 2005
Susan Kuchinskas |
Yahoo Expands Mobile Search Options SMS search and product comparisons aim to help mobile users find information while on the move. |
| AskMen.com |
Computers Are So '00s Just over a quarter of American adults now read news on their cell phones, according to a new report from the Pew Research Center. |
PC Magazine
July 13, 2005
David Murphy |
Text-Messaging Resources Take your SMS experience to the next level with these handy and (mostly) free services. |
| AskMen.com |
The Texting Age About two-thirds of all teens use text messaging, mostly due to its simplicity as well as the privacy of being able to communicate without being overheard. |
BusinessWeek
May 14, 2007
Olga Kharif |
Souping Up Your Cell Phone With the right software, mobile devices can perform powerful tricks. |
Popular Mechanics
June 2009
Seth Porges |
How to Email Text Messages to Any Phone The key is to use what are known as SMS gateways. These are backdoors that transform other (usually less expensive) types of communications, such as e-mail and instant messages, into text messages. |
InternetNews
October 24, 2006
David Needle |
Giving Voice to Text Messages Beta of voice recognition text message software beats Guinness world record holder. |
CRM
July 22, 2015 |
HeyWire Joins the Interactive Intelligence Marketplace HeyWire's texting applications are now fully integrated with Interactive Intelligence's Customer Interaction Center. |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
InternetNews
September 12, 2008
Judy Mottl |
Wireless Data a Revenue Boost for Carriers A new survey of wireless industry growth reports steady, and somewhat astounding, leaps in subscriber base, revenue, cell site locations and even industry employee levels. |
Entrepreneur
January 2009
Kevin Manahan |
Meet A Forward-Thinker Before preteens and parents alike began using text messaging, Brian Levin was envisioning the potential for mobile services. In 2000, he co-founded Mobliss, a wireless media and marketing company, based on the idea that cell phones would eventually be used for more than just making calls. |
Search Engine Watch
October 25, 2004
Chris Sherman |
A New Mobile Phone Search Service UpSnap turns your cell phone in to a search tool, offering free directory assistance lookups using SMS text messaging. |
PC World
July 2006
Yardena Arar |
Cell Phone Fees That Sneak Up on You New services are designed to add a few bucks to your monthly bill. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
July 1, 2005
Susan Kuchinskas |
MSN, Vodafone Entwine IM Systems The content player and carrier will let European users message from phone to PC and back. |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
BusinessWeek
August 15, 2005
Jessi Hempel |
Prepaid Cell Plans Sound Better Prepaid cell phones have come down to Earth. Lower costs and whizzier features may attract more fans -- especially finicky teens, skeptical seniors. |
Entrepreneur
January 2010
Jason Ankeny |
Mobile Mad Men For small business marketers, the mobile advertising equation is beginning to add up. |
CRM
October 1, 2007
Jessica Tsai |
Coupons Without the Clipping Mobile coupons are revolutionizing how advertisers market and customers buy. |
InternetNews
May 17, 2010 |
Americans Ditch Landlines, Turn to Mobile Data Americans are ditching their landlines and going all mobile, with a focus on wireless Internet and texting - with major implications for consumer and business communications. |
