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Search Engine Watch December 11, 2009 Chris Boggs	The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience.
Search Engine Watch July 18, 2008 William Flaiz	The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers.
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch September 8, 2010 Gary-Adam Shannon	Google Quietly Updates Keyword Tool Accuracy Google's latest Keyword Tool update improves the accuracy of exact match searches, and should make things easier for SEMs in the long term.
Search Engine Watch January 14, 2009 Eric Enge	Training Your Content Developers on SEO Copywriting SEO copywriting can be a misleading term. Too often, writers will get stuck on the SEO part and lose sight of the other, more important goal: creating a good user experience.
Search Engine Watch February 16, 2011 Gareth Owen	SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch February 18, 2011 Rob Chant	Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Search Engine Watch July 12, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Search Engine Watch November 28, 2007 Steve Haar	SEO Expectations and Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
Search Engine Watch July 18, 2008 Chris Boggs	SEO Is Not a One-Time Fix More and more marketers seem to understand the value and the importance of search engine optimization. But there are still those who feel that everything can be accomplished in 3 months. That theory couldn't be further from the truth.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Search Engine Watch February 2, 2010 Herndon Hasty	Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Search Engine Watch September 3, 2010 Rob Chant	Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Search Engine Watch December 22, 2008 William Flaiz	Revisiting My 2008 Search Predictions Reviewing predictions for 2008 which included SEO moving beyond traditional search engines, and the practice going mainstream.
Search Engine Watch August 3, 2010 Adam Audette	How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch February 25, 2009 Eric Enge	Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.
Search Engine Watch June 6, 2008 William Flaiz	Keywords Without Ego While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch April 21, 2011 Chris Boggs	Confidently Projecting ROI for SEO: Can it be Done? To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch May 24, 2010 Josh McCoy	Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.
Search Engine Watch April 18, 2011 Josh McCoy	Analytical Measurement & SEO: Ignorance Isn't Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends.
Search Engine Watch July 31, 2009 Joshua Palau	What Can the Recession Teach Us? This recession is different that the 2000 dot-com bubble burst. It's impacting how we behave personally and professionally. We're being more responsible and looking closer at everything we do, including the world of search.
Search Engine Watch August 18, 2009 Mark Jackson	Performance-Based Pricing for SEO? Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.
Search Engine Watch February 11, 2009 Eric Enge	Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Search Engine Watch May 6, 2008 Kevin Heisler	CEO Tells Wall St. Why He Invests in SEO Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success.
Search Engine Watch May 4, 2010 Ryan DeShazer	4 Steps to B2B SEO Accountability There's incredible opportunity (and money) awaiting B2B organizations that do SEO right. Get on the right track by putting these four steps to use across your search engine optimization initiatives.
Search Engine Watch December 15, 2009 Eric Enge	Measuring SEO Results Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch September 9, 2008 Mark Jackson	Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
Search Engine Watch November 17, 2008 Frank Watson	Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't.
Search Engine Watch February 24, 2005 Heather Lloyd-Martin	Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
Search Engine Watch September 19, 2008 Gregg Stewart	Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch November 18, 2008 Mark Jackson	The Future of Google's Search Personalization 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.
Search Engine Watch January 7, 2011 Brian Goffman	2011: The Year of Social SERPs, Bing Instant & Social Search Here are six predictions expected to unfold from key players in search and social media this year.
Search Engine Watch October 24, 2008 William Flaiz	The Organic and Paid Balancing Act As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings.