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Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch November 22, 2010 Bas van den Beld	Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch August 31, 2010 Adam Audette	How Do You Find High-quality SEO Services? A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.
Search Engine Watch April 7, 2010 Kevin Gibbons	How to Deal With Difficult SEO Clients Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile.
Search Engine Watch November 28, 2007 Steve Haar	SEO Expectations and Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
Search Engine Watch April 6, 2011 Simon Heseltine	The SEO Industry Needs Some Reputation Management Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
Search Engine Watch April 2, 2008 Jessica Bowman	IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems.
Fast Company David T. Scott	4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads.
Search Engine Watch July 14, 2005 Chris Sherman	Choosing a Search Engine Optimization Firm Marketing Sherpa has released the 4th edition of its Buyer's Guide to Search Engine Optimization Firms, a comprehensive look at the players in the industry.
Entrepreneur March 2009 Amanda C. Kooser	Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right.
Search Engine Watch May 25, 2006 Chris Sherman	U.K. Search Marketing Environment Thriving The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year. Four key trends are driving this growth.
Search Engine Watch August 4, 2009 Mark Jackson	SEO? That Sounds Like Work Let there be no mistake: if you're going to do SEO properly - unless you're willing to outsource everything to an SEO provider - you're going to need some folks on your team to chip in.
Search Engine Watch October 24, 2007 Melanie Mitchell	Developing a Training Plan for In-House SEO As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.
Search Engine Watch August 5, 2008 Mark Jackson	Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts.
Search Engine Watch April 7, 2004 Barbara Coll	Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?
Search Engine Watch September 9, 2008 Aaron Shear	Ready to Finally Try SEO? Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some or all of your SEO program will either make your life much easier, or lead to problems.
Search Engine Watch March 9, 2011 Simon Heseltine	6 Ways to Structure Your In-House SEO Team for Success The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Search Engine Watch August 3, 2010 Adam Audette	How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Search Engine Watch April 27, 2009 Joshua Palau	Why Settle for Best Practices? There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using?
Search Engine Watch May 5, 2009 Mark Jackson	Selecting an SEO Firm: The What, How, and Who Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be.
Search Engine Watch September 3, 2010 Rob Chant	Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Search Engine Watch March 3, 2009 Mark Jackson	Search Engine Optimization in a Down Economy During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. They had a better widget.
Search Engine Watch June 2, 2010 Gareth Owen	Who Does Your SEO Team Speak to? Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns.
Search Engine Watch March 24, 2009 Mark Jackson	Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
Search Engine Watch February 11, 2009 Eric Enge	Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy.
Search Engine Watch August 18, 2009 Mark Jackson	Performance-Based Pricing for SEO? Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many variables to consider, many of which are outside the SEO firm's control.
Search Engine Watch July 20, 2004 Grant Crowell	How Much is a Search Marketing Firm Worth? In rececent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell?
Search Engine Watch April 14, 2009 Mark Jackson	Are You Giving Away Free SEO Advice? It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own.
Search Engine Watch July 6, 2006 Chris Sherman	A Beginner's Guide to Search Engine Optimization "Search Engine Optimization: An Hour a Day" is a new book that offers a systematic, common-sense approach to the art and science of SEO.
Search Engine Watch April 7, 2011 Guillaume Bouchard	Managing SEO on a Global Scale Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
PC Magazine January 1, 2010 John C. Dvorak	Search Engine Cold Wars and SEO Try and find the best cell phone deal on the Internet using a search engine. Every hit is some commercial site trying to sell you something.
Search Engine Watch February 23, 2010 Mark Jackson	Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch September 24, 2008 Eric Enge	Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.
Search Engine Watch June 17, 2009 David Dalka	Quality SEO Pays for Itself Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.
Search Engine Watch August 15, 2008 William Flaiz	The Evolution of SEO SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
Search Engine Watch February 17, 2009 Mark Jackson	Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.
Entrepreneur February 2010 Erin Weinger	What You Don't Know About SEO It's essential to understand SEO before you spend thousands hiring consultants you may not even need.
Search Engine Watch January 10, 2007 John Tawadros	The Bigger Question of SEO Is search engine optimization (SEO) rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers.
Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch February 10, 2009 Mark Jackson	Give SEO Time! As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market.
Search Engine Watch May 6, 2008 Kevin Heisler	CEO Tells Wall St. Why He Invests in SEO Not every CEO understands the value of search engine optimization. Here's one who does: Tom Evans, CEO of Bankrate, tells Wall St. analysts why SEO is one key to the company's success.
Search Engine Watch May 27, 2008 Carrie Hill	The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch December 23, 2008 Mark Jackson	Social Media and SEO -- Friends with Benefits? For those of you whose responsibilities - either directly or indirectly - involve organic Web site optimization, here's a look at how you can get SEO benefits out of social networking.