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HBS Working Knowledge
January 4, 2010 |
Best of HBS Working Knowledge 2009 Here are the Top 10 articles and Top 5 working papers that appeared in HBS Working Knowledge in 2009.   |
InternetNews
October 24, 2007
Stuart J. Johnston |
Microsoft Buys Facebook Stake What does $240 million buy these days? For Microsoft, a tiny 1.6 percent stake in social networking phenomenon Facebook - oh, and an exclusive worldwide advertising deal. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
InternetNews
January 30, 2009
David Needle |
How Ya Doing? Facebook Wants to Know. The social networking site is exploring ways to measure and create new services around users' sentiment. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
Entrepreneur
September 2009 |
The Twittering Class How social media can elevate your company's online cred. |
InternetNews
July 16, 2009 |
Facebook Talks Ad Tech for Devs, Hits 250M Users Social networking giant Facebook has rolled out a new set of ad-targeting technologies to better help developers monetize their applications and expanded its virtual currency program across the Facebook Platform. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Search Engine Watch
March 25, 2011
Marc Poirier |
Facebook Sponsored Stories: A New Era in Online Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
HBS Working Knowledge
July 21, 2008
Sean Silverthorne |
Solving the Market Resources Allocation Puzzle Harvard Business School professors offer a way for managers to conceptualize the most effective approach for deciding between the myriad marketing options at their disposal. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
CRM
January 1, 2008
Jessica Tsai |
Facebook's About-Face Facebook introduced a marketing plan many of its members hated - and changed course accordingly. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
InternetNews
August 11, 2010 |
Is Google Ready to Compete With Facebook? Why would Google invade Facebook's well-established social networking turf? |
The Motley Fool
December 5, 2007
Alyce Lomax |
Facebook Is Too Close for Comfort The social site invaded users' personal space in a big way, by revealing members shopping transactions to their Facebook friends. |
InternetNews
February 8, 2008
Kenneth Corbin |
For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
Search Engine Watch
December 30, 2010
Craig Macdonald |
2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. |
Fast Company
October 2009
Adam L. Penenberg |
How Much Are You Worth to Facebook? Facebook and others have tapped into the power of viral loops to build massive audiences in record time. Now they're using these growth engines to create the future of online advertising. |
Entrepreneur
October 2007
Amanda C. Kooser |
Get a Social Life There's still room for success in the social networking scene. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
InternetNews
November 30, 2007
Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
CRM
February 2007
Jessica Sebor |
Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged? |
InternetNews
June 4, 2009
Michelle Megna |
Facebook See Profits in New Payment System As Facebook continues to both grow and avoid profitability, can the social networking site make money by employing a site-wide e-commerce platform? |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
HBS Working Knowledge
October 20, 2014
Christian Camerota |
Users Love Ello, But What's the Business Model? Can Ello's ad-free approach compete against Facebook? Professors John Deighton and Sunil Gupta provide insights into what drives social media success. |
Fast Company
David Zax |
How Facebook's Chief Creative Officer Makes Ad Campaigns Go Viral How is advertising on Facebook different from advertising elsewhere -- so much so that a chief creative officer and a large team is needed to shape it? |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
InternetNews
March 5, 2008 |
Facebook in Talks With Major Music Labels: Report Social networking site Facebook has approached major music labels about launching a music service. |
HBS Working Knowledge
February 22, 2011
Sean Silverthorne |
Most Popular Articles, Papers of the Decade Here's a look back to the most-read articles and working papers in the last decade. |
InternetNews
November 2, 2006
Nicholas Carlson |
Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump. |
BusinessWeek
November 20, 2008 |
In Search of a Business Model Facebook has been developing a business model designed to go beyond traditional online advertising. |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
October 7, 2010 |
Facebook's Changes Aimed at User Control Leading social network Facebook has introduced a host of new features that promote closer interaction and elevate users' control over how information is collected. |
InternetNews
December 3, 2008
David Miller |
Does Facebook Connect Go Far Enough? Facebook adds an extra 'social layer' to Web sites. |
InternetNews
October 2, 2008
Sean Gallagher |
Doubts Loom Over MySpace Music Strategy How much headway can even MySpace make against an entrenched iTunes? |
InternetNews
September 16, 2009
Kenneth Corbin |
Facebook Hits 300M, Says Now Making Real Money Rapid growth turns into positive cash flow for social networking giant. |
InternetNews
September 14, 2006
Nicholas Carlson |
Revolt of The Facebook Elite The social network grew as a site for students at elite colleges. Now Facebook is expanding its registration. Users aren't happy. |
InternetNews
July 14, 2009 |
Facebook Rules in Time Spent Online Facebook leads the pack in the time users spend at the site, according to Nielsen Online. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
InternetNews
November 28, 2007
Kenneth Corbin |
Pluck Pairs Big Media With Social Networking Major news and broadcast companies have found a new way to plant their flag in the social networking world. |
InternetNews
January 19, 2011 |
Enterprises Weigh Social Nets' Risks, Rewards New survey by security software firm Sophos reveals most companies allow employees to visit social networking sites despite obvious risks. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
